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Google recently launched within their Google Labs a new feature, “Google Reader Play.” Have you checked it out? I briefly tried it out and boy is it different from the standard Google Reader. The feature is intended to be a more visual or entertainment browser – giving a new and interesting way to browse stuff.

It is based with a black backdrop and comes with some popular features such as “like” and “share.” Although it looks pretty neat and I always like exploring new concepts – I’m not sure if this fits my browsing tastes. Now of course this will depend on how you enjoy learning as an individual, perhaps you are more auditory than visual etc.

At First Glance
A lot of what is being served to me appears as jokes or comedic… not too much meaty news and information.

There tends to be more viewing of photos/images as opposed to reading. But aside from the random images (it was pretty neat to see IKEA furniture displays in a subway of Paris) there wasn’t much substance. Maybe it was just the images I happened to be served?

Taking this into account, I didn’t see a way or at least an easy way [if hidden] to dislike what appeared. I guess I grew accustomed to seeing likes/thumps up next to dislikes/thumps down. But this didn’t really matter too much when on the slideshow option as the slides just came so fast you didn’t have much time to digest what you saw/read.

Conclusion
As always, Google reveals a range of different tools that are meant to be helpful for an assortment of people. I definitely recommend checking out Google Reader Play. However, I do think this browsing method will be an acquired taste as it works outside of the norm.

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The Dublin AdSense team would like to wish all of our publishers a very happy St. Patrick’s Day! Today we’ll be dotting our i’s with shamrocks, crossing our t’s with shillelaghs, and wishing you all the luck of the Irish.

Posted by Siobhán McCormack – Inside AdSense Team

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Irish eyes are smiling

Since announcing the latest Google Chrome beta earlier this month, we’ve been excited to receive feedback from our beta users on the browser’s new translation and privacy features. Today, we’re introducing these features in the stable channel, so that they’re widely available to everyone who uses Google Chrome on Windows.

Google Chrome’s translation feature is the latest step in the evolution of translation tools across Google. Just a few years ago, Google’s translation tools consisted of a site where you had to copy and paste text into a box — and it only worked for a handful of languages. Today, our translation technology works across 52 languages and can automatically detect and translate entire websites in less than a second. Chrome’s translation feature automatically detects if the language of the webpage you’re on is different from your preferred language setting, The browser will then display a prompt asking if you’d like the page to be translated using Google Translate. With one click, you can instantly translate the page, and all of its text will appear in your preferred language. Here’s a demo of Chrome’s translation feature:

Language detection happens only on your computer, so no information is sent to Google Translate until you choose to translate a page. You can read more about how this feature works on the Google Translate Blog.

In addition, we’ve introduced new privacy features in this stable release to give you even greater control of your privacy while helping to protect the information that you do decide to share online. You can now manage Chrome’s privacy settings via the browser’s Options dialog. From these settings, you can control how browser cookies, images, pop-ups and even JavaScript and plug-ins are handled on a site-by-site basis. For example, you can set up rules to allow cookies exclusively for sites that you trust, while blocking them from for untrusted sites. For the in-depth scoop, check out google.com/chrome/privacy or watch our video series on privacy and browsers.

For those of you who already use Chrome, go raibh maith agaibh! You’ll soon be updated with these new features. And for those of you who haven’t yet tried Google Chrome, download it at google.com/chrome.

Posted by Wieland Holfelder, Engineering Director, Google Munich

Source:
A brabhsálaí gréasáin ilteangach (or, a multilingual web browser)

Despite a storm hammering the Northeast affiliates were able to get their voices heard regarding Connecticut HB 5481. According to Affiliate Advocacy the Finance Committee also heard testimony from several business organizations urging them to drop the bill entirely. It was argued that the taxes brought in would not outweigh the human consequences, like the job loss.

Depending on what the results from of the Finance Committee vote on HB 5481 is the bill may go back to the General Assembly for a full vote. This bill is exactly the same as last year’s bill (SB 806) and similar to other so-called Amazon Tax initiatives.

On Monday Amazon threatened to terminate all of their Connecticut affiliates, and is again showing that they have no qualms about using affiliates as pawns. Paul Misener, Amazon’s Vice President for Global Public Policy, said in testimony submitted to the Finance, Revenue and Bonding Committee:

“If Connecticut were to enact RB 5481, Amazon and presumably dozens of other out-of-state retailers would simply sever affiliate advertising relationships with Connecticut residents.”

Such a stance is a tactic Amazon has used in other states before with mixed success and is not one we, here at ReveNews, endorse.

Keith Phaneuf of Connecticut’s The Mirror writes “Both Rep. Cameron C. Staples, D-New Haven, the House chairman of the finance committee, and Rep. Vincent J. Candelora of North Branford, ranking House Republican on the panel, said state government is trying to walk a fine line. It can’t ignore a major portion of its sales tax stream that has moved online, but officials don’t want to harm businesses amid a slumping economy.”

Connecticut residents are required by law to pay the sales tax on goods purchased tax-free either out-of-state or online. Those obligations, known as the “use tax,” are supposed to be reported on annual state income tax returns.

But officials concede many residents do not pay the use tax. The $13.4 million in use tax paid last year by Connecticut income tax filers represented less than one-half of 1 percent of all sales tax revenue.

At risk of being terminated, by Amazon alone, if the bill is enacted are 70 percent of the 2,800 affiliates in Connecticut. Often other advertisers follow suit. Those are jobs that could be saved in this difficult economy and business taxes Connecticut will lose out on if the affiliate companies go under. Playing chicken with affiliate business does nothing to benefit the state since no tax revenue will be collected as merchants will simply switch to other marketing channels.

If you are a Connecticut affiliate, we urge you to speak out against HB 5481, to prevent more jobs from being lost. Both Affiliate Advocacy and  the Performance Marketing Association have resources that can help.

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Amazon Plays Chicken with Connecticut over Bill HB 5481.

All successful sales professionals know that you can’t effectively sell a product if you don’t understand it. We’d like to give you the opportunity to learn how EncryptStick works, and how to best sell the product to your customers through a free webinar. We strongly urge you to participate, as we’ll give you all the tools/strategies that you’ll need to successfully market EncryptStick and most importantly make money through our affiliate program.

WEBINAR DETAILS:

Round 1
Sun, Mar 21, 2010 6:00 PM – 7:00 PM EDT
https://www2.gotomeeting.com/register/260771162

Round 2
Tue, Mar 23, 2010 10:00 AM – 11:00 AM EDT
https://www2.gotomeeting.com/register/447483778

RSVP required. Use the contact forms through the links above, or email me and I’ll send you login information.

AGENDA:

Introduction of panelists [2 min]
Tyrone Phipps. CEO Onix International

Review the agenda for the webinar [1 min]
Tyrone Phipps. CEO Onix International

Explain the format of the webinar [2 min]
Tyrone Phipps. CEO Onix International

Demonstration of EncryptStick application [20 min]
Tyrone Phipps. CEO Onix International

Benefits of EncryptStick from a Security Perspective [5 min]
Mark Smail, CTO Onix International

Question and Answers [10 min]
Everyone in attendance

Final comments [2 min]
Tyrone Phipps. CEO Onix International

ABOUT THE FORMAT:

This presentation will be run via an interactive website using a webinar format [i.e. web plus seminar]. You can participate from the comfort of your own home, plus there’ll be lots of chances for you to ask questions throughout the event.

WHAT YOU NEED TO JOIN IN:

1. Computer connected to the internet.
2. Headphones or speakers to listen to the presentation.
3. Microphone to ask questions [optional - you can also ask questions using text based chat].

BONUS:

As a bonus, attendees will receive a free license to EncryptStick [a $39.99 value].

Please get in touch with any questions/comments/feedback; I’m looking forward to speaking with you at one of the webinars!

Have a great day!

Go here to read the rest:
Free EncryptStick Webinar

Ah, St. Patrick’s Day is upon us again. One of the most popular St. Patrick’s Day parades on this side of the pond is the one held in Boston, which was held on Sunday, March 14^th this year. And while the rain may have kept some people away, those who attended certainly didn’t have their spirits dampened. What could possibly damper your spirits on St. Patrick’s Day?

Wherever you are in the world, we want to wish you a very Happy St. Patrick’s Day and extend to you our wishes that, whether you are Irish or not, you will experience some good luck in the coming year.

It would be great if we could all just have a four leaf clover hung over our computers and find our pots of gold at the end of the affiliate marketing rainbows. Remember, however, that what makes a great affiliate marketer is hard work and tenacity. Just like St. Patrick led those snakes out of Ireland, you have to direct your qualified leads to landing pages that will seal the deal. Rainbows will keep moving away from you as you approach them, but if you’re an affiliate marketer with good forward motion, that pot of gold isn’t as inaccessible as you may think. It’s all up to you!

So, once again, from all of us here at Share Results, a Happy St. Patrick’s Day, and a little Irish (and not so Irish) wish for you all.

May you always have
Walls for the winds
A roof for the rain
Tea beside the fire
Laughter to cheer you
Those you love near you
And all your heart might desire!

May you always have
High results in the search engines
Clicks for impressions
Attractive creatives
Commission checks to cheer you
Affiliate managers to steer you
And (once again) all your heart might desire!

Related posts:

1. Happy New Year!

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Back in August, we announced plans to give publishers the ability to allow multiple Google-certified ad networks to compete for display ad space on your site. While this feature was initially available only to publishers located in North America and Europe, we’re happy to announce that all publishers will now have access to these participating ad networks.

Allowing these ad networks to compete for your display ad space means that more ads will be eligible to appear on your pages, leading to potentially higher earnings in the long run. Our system will show the ads that will generate you the most profit, whether they’re from these Google-certified ad networks or the AdWords program. As a reminder, all Google-certified ad networks are required to adhere to our standards for user privacy, ad quality, and speed. In addition, you can use the controls in your Ad Review Center to specify which ad networks can appear on your pages.

Finally, some ad networks use tools similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. We’ll allow certified networks who comply with user privacy guidelines to show ads using these tools, but they won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising. You’ll be able to opt out of receiving ads based on user interests from these certified networks, and we have changed our requirements for third-party ad serving to reflect this. We’re dedicated to providing users with a positive experience, while helping publishers effectively monetize the ads appearing on their sites. We believe you’ll find that more competition translates into better ads and increased revenue in the long run.

We’re continuing to certify additional ad networks, so please keep in mind that you won’t see immediate changes in your earnings or ads. As we continue to add new ad networks, you’ll see them appear in your Ad Review Center. To learn more about managing your account settings and Google-certified ad networks, visit our Help Center.

Posted by Atul Bhandari – AdSense Product Manager

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Google-certified ad networks now available to all publishers

At age five most kids can hop, skip and tie their shoes without help. Google Code turns five this week, and while we’re still working on the shoelaces thing, we’ve grown from a simple site for hosting a couple of APIs into a destination for developers to prototype their ideas in a Code Playground, host all kinds of open source projects and find out about our growing family of APIs and products like App Engine, Google Web Toolkit and Android.

To learn more about how code.google.com has come alive over the past five years, check out our post on the Google Code Blog.

Posted by Chris DiBona, Open Source Programs Manager

The rest is here:
Google Code turns five

Over the past year, we’ve highlighted companies around the world who have switched to Google Apps. And that means more than 25 million people have “gone Google”, including those at such globe-trotting organizations as Jaguar Land Rover and National Geographic. (You might have seen their Gone Google messages in print.)

Recently we visited one of our newest customers, Konica Minolta, to learn about why they decided to join us. Here’s their story:

For those considering a switch to Google Apps, this updated resources page offers a variety of info such as customer testimonials, white papers, links to webcasts and more. Be sure to visit the Google Enterprise Blog and visit google.com/appsatwork, too.

If your company is already using Apps, join the Gone Google community. Put yourself on the map to share your experience and see who else has, yes, gone Google.

After you add yourself to the map, grab a laptop sticker that you can personalize. We’re giving them away free for a limited time*. More details here.

*And our lawyers ask us to tell you that the “giveaway offer is void where prohibited and valid only while supplies last” — so hurry!

Posted by Vivian Leung, Google Enterprise Team

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25 million people have gone Google

Well, it finally happened. And with the incredible momentum of the last few months, I guess it should come as no surprise. As reported by CNN, Facebook has now edged out Google in total U.S. traffic for the week ending March 13th, as determined by Experian Hitwise.

The article makes a few assertions, but there is one which I really don’t agree with. The Director of Media Relations at Hitwise, Matt Tatham, is quoted as saying, “People want information from friends they trust, versus the the anonymity of a search engine”. Although this statement probably has some truth to it, I don’t think that is the reason that Google was beat out by Facebook for traffic.

I believe people will continue to use Google for search – meaning to FIND information. But I also believe they will continue to use Facebook for what they use Facebook for – and that’s not primarily for the accumulation of information. I believe the huge boost in its popularity has little to do with its ability to replace Google as an information source – and EVERYTHING to do with its ability to connect people.

I could be wrong, but I don’t think this portends bad times for Google. What I do think it shows is two things: 1. people are accepting of online connection/communication and 2. Facebook does a great job of delivering that.

As a veteran internet professional, I’m very excited about this.

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Whoa!

The new blue book guide to ad networks and exchanges from Revenue Performance is on its way, and they are looking for your help to compile the top 20 performance marketing networks. You can fill out a survey to let them know your top picks for the year. Results of the survey will be published in their upcoming Summer2010 (April-June) edition.

You can fill out the survey here and let them know your picks. Of course, we’d be delighted if you showed us your support by choosing Share Results. Also if you leave them your email address you can get a copy of the Summer 2010 Online Advertising Blue Book.

Related posts:

1. Ways Merchants can Measure Affiliate Program Performance
2. Choosing a Network for Your Affiliate Program
3. Choosing an Affiliate Marketing Partner

Read the rest here:
Vote for the Top 20 Performance Marketing Networks

Power. Clean water. The Interstate highway system. It’s easy to forget that the advantages of modern American life result from basic infrastructure investments made by earlier generations.

Tomorrow the FCC will release a national broadband strategy. The plan will set goals for expanding broadband to unserved and under-served areas, promote greater speeds, and drive consumer demand. It will harness this communications technology to urgent national priorities, such as jobs, education, health, energy, and security. In short, the plan will lay the groundwork for investing in America’s future.

Yes, the Internet was invented in the United States. Yes, we once led the world in broadband development. But now, networks in many countries, from Western Europe to East Asia, are faster and more advanced than our own. Long after we recover from this recession, this broadband gap will be a dead weight on American businesses and workers, unless we act now.

As with the space race in the 1960s, America needs a national effort by our scientists, engineers, companies, educational institutions and government agencies. Just like that great national adventure, we need near-term and long-term goals.

Broadband is an essential input to expanding business, education, and healthcare opportunities everywhere. As soon as possible, we need to bring Internet access to every community, from rural America to the inner cities.

But we also need even more ambitious objectives — or “stretch goals” — that test the limits of our ingenuity. When President John F. Kennedy summoned the nation to space exploration, the immediate goal was to send an astronaut in orbit around the earth. But JFK called for “putting a man on the moon” because he knew that dream would inspire Americans to literally reach for the stars.

The private sector has a big job to do, and needs to carry much of the investment. For our part, we plan to build and test an ultra-high-speed broadband network in at least one U.S. community. We are excited by the amount of support our proposed testbed has received from local communities and individuals.

But smart, tailored public policies are critical too. Let’s install broadband fiber as part of every federally-funded infrastructure project, from highways to mass transit. And let’s deploy broadband fiber to every library, school, community health center, and public housing facility in the U.S.

I support a national broadband strategy because ubiquitous broadband connectivity can catapult America into the next level of economic competitiveness, worker productivity, and educational opportunity. But as in the past, we will make this breakthrough by choice, not chance.

Posted by Eric Schmidt, CEO

Go here to read the rest:
A broadband catapult for America

It is commonly known within the search engine optimization community that Google has been working on transcribing audio for some time. The question is just how long from now will audio matter in search engine rankings?

Judging by voicemail transcription compliments of Google Voice, they still have a long way to go before transcriptions become accurate. Anyone who uses Google Voice for voicemail knows that the transcriptions are not very accurate. But the fact that this is something Google is working on lets us know that eventually it will become a search ranking factor.

What should we do? In order to have lasting search results for videos, it is not too early to start optimizing content. Do your keyword research prior to video production and ensure the phrases you are targeting are clearly mentioned in the voice-over of the video. This way, once Google decides to start taking the audio into account for rankings, your videos will be optimized.

Excerpted from:
Optimizing Video Content

It is amazing to me that the very first .com is 25 years old today. Symbolics.com, was registered on March 15, 1985, and was the first dot-com web page. Today, there are more than 80 million dot com domain names, and today, owning a domain name is as easy as getting an email address. Following Symbolics.com, big companies like Apple, IBM, Intel and AMD bought their domain names. Today, the internet is more a necessity than ever before, and it’s definitely here to stay. I wonder how much traffic Symbolics.com will be getting today…

View post:
The First .com Turns 25 Today

CBS has turned one of the premier multi-day sports events into a destination purchase for Internet advertisers.

The NCAA men’s basketball tournament, which tips off later this week, has brought in millions in online ad sales. Ad Age reports that CBS has sold out its online inventory for $37 million, a number 20 percent higher than last year.

The appeal for advertisers is March Madness On Demand, the web service which allows users to watch the NCAA Tournament games of their choice livestreamed on CBSSports.com. Last year, 7.5 million viewers watched online up 7 percent year over year and CBS expects that number to continue to grow. Key to increasing views is the decision to allow the content to be distributed via multiple channels including Yahoo Sports and Facebook.

All 64 games of the tournament can be watched free online, a gamble which has paid off for CBS. Removing the paywalls and other restrictions to online viewing while maximizing distribution has paid off big. CBS has seen online ad revenues grow from $4 million in 2006 to this year’s $37 million total.

CBS is almost synonymous with the Tourney having held exclusive rights since 1982 and is currently in the middle of a 11-year rights deal with the NCAA for the Tourney, with 3 years remaining. According to WPP-owned Kantar Media, CBS’s online March Madness revenue totaled 5 percent of the overall $600 million plus ad revenue pie last year, up from 3.5 percent the year before and expected to edge even higher this year.

“This is extraordinarily similar to selling TV and that’s a good thing,” Rich Calacci, Senior VP-Advertising Sales CBSSports.com told Ad Age.

In collaboration with AT&T, CBS has another revenue stream coming from mobile this year, charging $9.99 for its March Madness iPhone app which will allow viewing on phones. But, according the Apple’s rankings, that isn’t turning off buyers. March Madness is the No. 2 paid iPhone sports app.

The sponsors CBS is picking up are quality sponsorships too, including Coke, Kraft Foods, AT&T and newcomer Capitol One.

According to Ad Age, CBS CEO Leslie Moonves called March Madness On Demand “a great new source of revenue” for his network.

View post:
Dropping March Madness Paywall Pays Off Big for CBS