4. Complete your distribution to second and third tier article directories. At this point, the value gained is less than the primary article distribution sites. The true value of these sites is the possibility of a webmaster using the content on their own site complete with author box. Again, I would modify the article once prior to distributing to all of these sites, but don’t spend a lot of time on it.

5. Update content on your site regularly. If you want to optimize the value of your content, be sure to update information regularly. This is not say that your content has to change daily, but new content should be added to position your site as a valuable source of information.

6. Offer an RSS feed. After your article has been published to your website, be sure to encourage users to access this content via an RSS feed. A feed allows users to get access to your content through a feeder or back link to your site. As a result, they are less likely to copy and post your content. Rather, they can provide an excerpt and link to the original content that is present on your website.

As always, you want to be cognizant of what Google is doing and how they are viewing content. To avoid being penalized, post content to your site first. After a short waiting time, modify the article slightly and post to the major article distribution sites. Then you’re ready to distribute to second and third tier article distribution sites. Through this method you can enjoy the benefits of original content and all of the back links that come with it.

For more free marketing advice, visit the marketing experts at Internet marketing expert at http://www.MarketingScoop.com.

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