Be creative with adding links. Acrobat allows you to insert links in PDFs, so customers can click to view more information about a product or click to add it to a shopping cart. This step turns the PDF into a landing page and you can define its intended conversion however you want. You can also add links to your homepage or other parts of your site to gain the SEO benefits of internal linking.

4. Create a document footer: Include your business contact information and website. This helps folks easily find you when your great paper goes viral.

5. Establish external links: To get your PDF indexed by search engines and increase it’s popularity, link to your PDF from your website or blog. Additionally, let others know that you are offering a PDF of value and invite them to link directly to the document. This builds link popularity and helps to improve search rankings.