In Part 2 of ShareASales Pledges and Expectations blog series, Brian posted a very detailed explanation of how SAS will be handling Affiliate PPC Search issues, such as trademark bidding.

My post isn’t about the policy per se. Although, I think it is fair approach to the concerns surrounding affiliates doing PPCSE marketing. Overall, I personally like the policy.

What I like even more is the approach Brian has taken addressing those issues. While it is a policy change to some extent, he has outlined expectations (of both affiliates and merchants) as well as set in place a system for affiliates to formally pledge to good behavior and be rewarded for such.

Along with that, Brian has been very specific in what will not be allowed. Yeah…..clear cut rules. Always a bonus when it comes to QA. But he goes an extra step in specifically spelling out the consequences for breaking the rules. That is the part I’m really loving. It’s very transparent. Both merchants and affiliates now know..if you do X, Y will happen. This is often the critical element I see missing when it comes to Network and/or Merchant compliance efforts. Granted there may be internal policies (I know for a fact those internal polices are there and know what they are in some instances),  but those policies aren’t know to affiliates. A neblous consequence doesn’t carry as much weight as a known consequence as a deterrent. 

The way Brian has approached the issue also smells of….dare I say it….transparency.

So I, for one, was glad to see tonight’s post on the ShareASale blog. Hats off to SAS once again.

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