As gas prices increase, so does online discussion of driving. There has been an increase in discussions in various social media sites on the topics of driving, as well as rising food costs.
Consumers are using social media to share gas-saving tips, and research alternative modes of transportation, as well as to discuss changes in shopping and tips for savings.
According to Marketing Vox:
• Consumers are describing specific changes to the way they shop, such as using coupons and buying sale-priced items.
• As consumers venture online to hunt for the best deals, traffic to weekly circulars ads on retail banner websites was up 155% in May 2008 compared with May 2007.
“Shoppers are enthusiastically sharing deals online in discussion forums and on blogs, and marketers who reach these customers with relevant savings will likely engender the support of consumers looking to stretch their dollars,” claims Nielsen Online.
The business model of coupon sites, and coupon site affiliates, could not have a better time for positioning of online marketing, than now.

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The time is now for a coupon site

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