Turnabout: What Affiliate Managers Want

Posted by in July 11th, 2008

When’s the last time you’ve heard anyone in our industry talk about what affiliate MANAGERS want. Let’s set aside that popular question of “what do affiliates really want?” (need you to give them) and explore what YOU want, managers.

Tell the world WHAT YOU WANT! (and I’ll publish the results in a few days)

Let’s blue sky it a bit.

As an affiliate manager, do you want…

Better recognition and respect internally among your superiors?
Better tools to do your job?
More autonomy — to be allowed by the boss to “get creative” occasionally, try something new?
More budget to foster creativity?
Better understanding from leaders in my company of affiliate marketing as an affordable customer acquisition tool?
A team environment: less competition and more collaboration with search, email and other channels?
A better compensation structure?
A place where I can go to learn from respected experts first, party second?
A trusted, “go-to” resource on performance-based marketing of all flavors that’s up-to-date?
Less whiners and negativity in our business — more doers, risk-takers and brotherhood?

How badly do we, as affiliate managers, need each of these things? Maybe we don’t need them at all.
Tell the world WHAT YOU WANT… and I’ll publish the results in a few days!