Making the Connection to the Real World

Posted by in August 18th, 2008

This post is about marketing, online and offline marketing and relevant for business-to-business (B2B) and business-to-consumers (B2C) as well. It also relates to affiliate marketing, specifically affiliate recruitment. It is more for affiliate managers and advertisers, but affiliates might also find some of the stuff useful or at least interesting.
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After having some fun with the video for my interview with the guys from the PepperJam Network in June, I did decide to play around with it a bit more.

I am an amateur when it comes to producing and editing video and I also have no professional video recording equipment. However, I tried to do the best with the resources and experience that I had available to produce a short seven part mini-series, which is only about 27 1/2 minutes in length total.

Since I am using video, my blog post did remain unusual short (compared to my regular posts here at ReveNews.com). Transcribing might becomes an option one day, but as for now a summary of the video content has to suffice.

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Virtual marketing online is simple and cheap compared to marketing offline and using traditional media. However, the online space is crowded and it will only get worse in the years to come.

Getting attention is not so easy anymore and making a personal connection with customers or business partners in the virtual world was always hard to impossible.

Especially businesses that are literally virtual-businesses only often forget about the power of real world marketing. I present to you some real world examples that are intended to function as reminder and inspiration for you. Something likes case-studies if you will.

I picked a few specific real world marketing campaigns that illustrate how you can not only get attention and new business from it, but also improve customer retention and loyalty.

Here is the first video of the series…

http://www.youtube.com/watch?v=F6e-6j8aB4Y

I created a playlist that you can easily access the remaining videos here.

If you have high-speed internet access and prefer better quality videos, you can download the high resolution version (640×480 pixels) of those seven videos among older videos of mine in .AVI or .WMV format via Mediafire.com (free, no delays, no need to sign-up).

Cheers!
Carsten Cumbrowski
Internet Marketer, Entrepreneur and Blogger