Maybe it’s just because I’m a geek, but I really ‘get’ this campaign. I got the initial call from Optimus Prime on Sunday, and since then I’ve sent a half dozen of these messages. This is fabulous!

Have Optimus Prime Call Your Friend (thanks Justin)

Oh, and if you are wondering, of the 7-8 people that have heard this in my circle, 2 are planning on getting the DVD. Pretty good conversion, if you ask me.

More here:
Effective Viral Phone Campaign - Transformers.com

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