Lately we’ve been blogging about recession blogging and making a profit in a recession. The underlying point has been that as more and more consumer pinch their pennies, there’s an opportunity for those that can help them do that.

The point is that bean-counting is taking over decision making, and as far as marketers are concerned, that means that ROI is going to eclipse branding. This is why things look okay for affiliate marketers: they’re performance -based marketers. Well, wine vlogger Gary Vaynerchuk gets it, and in this clip, he explains how this is going to effect the marketing industry as a whole (hat tip Pat Phelan).

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ROI in a Recession

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