Cashing Out: Week of April 26-May 2nd, 2009 in Online Marketing News

May 3, 2009 No comments

First Quarter Numbers from Big 4 Show Online Ad Recession

According to Techcrunch, online advertising revenue for the big four internet companies (Google, Yahoo, MSN, AOL) indicates a recession in the online advertising market. Combined earnings in Q1 of ‘09 show a 2% drop year-over-year from $8.05 billion to $7.87 billion.

California Ant-Affiliate Bill AB 178 Losses Traction

California affiliates won a small reprieve with news that California Bill AB 178 will not be heard until January.

Mixx Tests User Ranked Ads

Digg competitor Mixx has launched an ad platform called Sifter that allows Mixx users to rate ads displayed on the site. Users are incentivized to vote on their favorite advertising in order to be entered into prize drawings. Interesting thing about the model is that an advertiser with better ads will get the impressions.

Ad.com Goes for $1.4 Million at Auction

During Moniker’s TRAFFIC conference this week, the domain Ad.com sold for $1.4 million dollars at auction. The domain was purchased by Divyank Turakhia CEO of domain parking company Skenzo.