We often talk about Squidoo as a Google magnet – which it is.However, Squidoo traffic generation has to be a two-waystreet.Google values Squidoo lenses because they are focused andregularly updated. However, Google also assesses popularity- the level of traffic attracted by the Squidoo lens and it’sbacklinks.This all goes into the mix in determining the page ranking andpositioning of a Squidoo

Excerpt from:
10 Ways to Get Traffic to Your Squidoo Lens