One of the most exciting things about working in the online world is that it is constantly evolving and growing. Those who are able to remain on the leading edges of new technologies will continue to be the most competitive players in what has become a world in which only the savviest survive. And in what might seem like a bit of a paradox, the ever-growing online world is actually becoming smaller.

No, the amount of opportunity for business is not shrinking, but with new technologies like iPhones, and Google Android devices – to name just a couple – tech-savvy marketers are finding ways to shrink the sizes of their marketing materials to fit onto these new devices.

It’s not unusual to see teenagers or twentysomethings with smart phone devices these days. In fact, you’re almost as likely to see someone walking along the sidewalk while accessing a 3g network as you would be to see a young hipster with a laptop in a Starbucks. A recent survey done by Sprint says that 80% of those in the 18-34 demographic cite their cellular phone as their “lifeline” to others.

And that’s exactly what they’re doing with their phones: they’re communicating. They’re heavily invested in social networks and, according to one source, the top 20% of those using social networking sites are spending up to 31 minutes a day on them. What that means to marketers is that those people are spending more time with ads.

The opportunity to reach out to that market is there— it’s just a question of how to best market to your target audience. More people with mobile devices means that they are going to be spending more time online, which makes them easier to reach. It’s definitely worth looking into ways of reaching these consumers. In 2008, smart phones accounted for 13% of the total handset market, and this number will only continue to grow. The more you can adjust your marketing campaigns to accommodate new technologies, the greater your market share will be.

For more information on how to best market your campaigns in this exciting new market, you can contact our SEM Agency to get some advice on how to get started.

Original post:
Survival of the Savviest: Mobile Marketing