A measurement by Comscore shows increases in the percentage of searches running through Google and Microsoft servers from September to October. Where did the additional market share come from? Yahoo!

While Google continues to dominate the market accounting for 64.9% of all searches in September and picking up an additional .5% in October. Microsoft matched Google by picking up an additional .5% in October, now accounting for 9.9% of all searches. This is bad news for Yahoo, as they have been steadily declining throughout the year. If these trends continue, we just may see Bing overtake Yahoo in market share by the end of the year.

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Google and Bing Gaining Market Share

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