Here I am following the framework I developed for Squidoo lens design:
7 Top Strategies for Lens Creation.

1. Purpose of the Squidoo Lens

I developed this lens to promote Merit Solutions Brisbane,
a networked organization of human resource consultants
based in Queensland, Australia.  The global economic crisis
had impacted heavily on the organization’s income because
of a major reduction

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Squidoo: Squidoo Lens Design – Merit Solutions Brisbane