Everyone likes a real bargain. I’m not talking about a small change in price; I’m talking about a real discount off something that regularly would cost much more. Here lies the true value of Boxing Day (a Canadian tradition in similar vein to Black Friday/Cyber Monday), which has recently become Boxing Week.

Trends

For all the bargain-hunters out there, standing in line at 7:30 am amidst a crowd of hungry shoppers might give them a boost of adrenaline that comes along with the territory, but for the most part, there is a better way of achieving these discounts; online shopping!

What’s even better about shopping from the comfort of your own home with eggnog in your hand and your jammies still on, is the fact that stores are “open” all-year round. Many Boxing Week Specials begin on Christmas, and the only way to access them is via a web browser. Online shopping continues to build momentum as a reliable and efficient means of purchasing and this year’s numbers are a strong reflection of the growing confidence in it.

Affiliates

In fact, many deals are only available through the web, which gives even more value to relaxing while saving. For example, AdditionElle, Penningtons and MXM are offering an additional 50% off Sale Items and 30% off Regular Price Items including New Arrivals. Along with these offers, many merchants are offering exclusive coupons for Boxing Week that can drive customers to your site.

According to IMRG, this trend is expected to continue this Christmas as more and more shoppers turn to the internet for their shopping fix and take advantage of the Christmas sales. The year on year growth in sales value for December 2009 is expected to be around 14% and there have been strong sales performances across the online industry…

All this to say, we can expect this weekend and right into January to be a very busy time of year for shopping, and if you can partner with the right merchants and inform your customers, everyone stands to gain.

Happy e-shopping!

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