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Back in August, we announced plans to give publishers the ability to allow multiple Google-certified ad networks to compete for display ad space on your site. While this feature was initially available only to publishers located in North America and Europe, we’re happy to announce that all publishers will now have access to these participating ad networks.

Allowing these ad networks to compete for your display ad space means that more ads will be eligible to appear on your pages, leading to potentially higher earnings in the long run. Our system will show the ads that will generate you the most profit, whether they’re from these Google-certified ad networks or the AdWords program. As a reminder, all Google-certified ad networks are required to adhere to our standards for user privacy, ad quality, and speed. In addition, you can use the controls in your Ad Review Center to specify which ad networks can appear on your pages.

Finally, some ad networks use tools similar to Google’s interest-based advertising to show more relevant ads to users on the sites they visit. We’ll allow certified networks who comply with user privacy guidelines to show ads using these tools, but they won’t be permitted to collect data from your site for the purpose of subsequent interest-based advertising. You’ll be able to opt out of receiving ads based on user interests from these certified networks, and we have changed our requirements for third-party ad serving to reflect this. We’re dedicated to providing users with a positive experience, while helping publishers effectively monetize the ads appearing on their sites. We believe you’ll find that more competition translates into better ads and increased revenue in the long run.

We’re continuing to certify additional ad networks, so please keep in mind that you won’t see immediate changes in your earnings or ads. As we continue to add new ad networks, you’ll see them appear in your Ad Review Center. To learn more about managing your account settings and Google-certified ad networks, visit our Help Center.

Posted by Atul Bhandari – AdSense Product Manager

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Google-certified ad networks now available to all publishers

We understand that when showing ads on your site, there may be a few you’d like to prevent from appearing. There are a number of ad control and filtering tools in your AdSense account, which we’ve listed below to help you determine which ones are right for you.

• Competitive Ad Filter You can enter the specific URL of an ad into the Competitive Ad Filter to prevent ads from that site from appearing on your pages. If you’d like to block ads coming from an entire domain, enter a top-level domain such as www.example.com to block all ads that link to subdirectories below that domain.

• Ad Review Center The Ad Review Center, located under the AdSense Setup tab in your account, lets you review and filter any placement targeted ads that are appearing on your pages. You can filter ads by type (text or image), or by individual ad groups and advertisers.
• Category Filtering To use the category filtering feature, you first have to enable the Ad Review Center. Category filtering allows you to block ads from up to 8 categories such as dating, politics, and weight loss, from displaying on your pages. Ads in these categories will be filtered if they’re in English, French, German, or Spanish, regardless of how they’ve been targeted to your pages.

If you still see filtered ads are appearing on your site after you’ve used these features, please take note of the following:

• Ad filters should become effective within 30 minutes, but in rare cases might take up to 48 hours to be effective. Review the information in our Help Center for more information.
• If you use both AdSense for content and AdSense for search, and wish to filter an ad from appearing in both products, make sure that you’ve entered the correct URL in question in both filters.
• If you display ads from more than one AdSense account on one page, you need to filter the URL(s) in both accounts.

That brings us to the end of our troubleshooting series for AdSense for content. Stay tuned next week for tips on troubleshooting issues with AdSense for search.

Posted by Ulrike Jung – Inside AdSense Team

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Troubleshooting tips part IV: Ad controls and filtering

A few months ago, we updated the email communication options in your AdSense account to give you more choices about the types of messages you’d like to receive from us. You can now pick the types of messages that interest you from five categories:

• Customized help and performance suggestions
• Newsletters
• Google market research
• Special offers
• Information about other Google products and services which may be of interest to you

If you’d like to receive emails with optimization tips that are targeted to your specific account settings and ad implementation, you’ll need to choose the category Customized help and performance suggestions. You’ll receive roughly one email per month from us with targeted performance suggestions, so you don’t have to worry about your inbox overflowing with messages from us.

In case you aren’t currently opted into this category, we’d like to recommend that you update your preferences to be able to receive Customized help and performance suggestions going forward and not miss out on valuable information on how to optimize your AdSense performance.

Posted by Annette Vorstoffel – AdSense Optimisation team

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Earn more with AdSense tips by email

We’re constantly focused on bringing new advertisers and more advertising spend to AdSense sites. One way to do so is to make it easier for brand advertisers to reach their goals on AdSense sites. Brand advertisers are focused on raising brand awareness and driving engagement, typically with display ads, for a product or service a person may buy in the future. Brand advertisers differ from direct response advertisers, who typically look for clicks and conversions from the campaigns they run on your site.

For example, an advertiser selling DVDs online may want users to click through and make purchases, while a brand advertiser for an upcoming summer blockbuster may want to generate awareness among users. Because of their campaign goals, brand advertisers tend to be more selective about the sites their ads run on, as well as where on the page their ads appear. We want to help these new advertisers compete for the portions of your ad space that are most attractive to them so that we can increase your earnings over time.

With that in mind, we’re launching a new beta advertiser feature that we believe will help accomplish this goal. The new feature enables brand advertisers to target their ads to ad units that are immediately visible when a page is loaded — in other words, the portions of the page a user can see without needing to scroll down. The ads that are immediately visible are called ‘above the fold’; those that require a user to scroll down in order to be seen are called ‘below the fold.’

In order to determine which ads are above and below the fold, we’ve implemented a statistically-driven model. The model takes into account various user experiences and situations, including different web browsers, monitor sizes, and screen resolutions, and only considers ads above the fold if they are fully on-screen when the browser window loads.

If you’ve placed your ad units above the fold, advertisers using this feature will now be able to reach your site in a new way. If you haven’t, placing new ad units above the fold will enable them to do so. We believe this feature will help attract new brand campaigns to AdSense sites, bringing more revenue to publishers over time.

Posted by Aaron Rothman – Product Manager

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Attracting new brand advertisers to your site

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

See the original post:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

Read more:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

Continued here:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

Excerpt from:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

More:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

Go here to see the original:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

Excerpt from:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

See the rest here:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

The rest is here:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

Read more from the original source:
Troubleshooting tips part III: Performance reports & earnings

Once ads are displaying fine on your pages, your next concern may be your earnings. To make sure all your impressions and clicks are recorded correctly, check out the following notes and tips.

First, be aware that your AdSense reports are updated every 15 to 30 minutes, but can sometimes take up to 24 hours to update. So at times, if you don’t see the numbers you expect in your reports, be sure to check again later once your reports have been updated.

• Do you use the Allowed Sites feature? Allowed sites are websites or URLs on which AdSense publishers allow or wish to have their Google ads displayed. If you use the allowed sites feature in your AdSense account, be sure to add all the websites you’re displaying ads on, to the list of allowed sites. If you forget to add a sites where you’re displaying ads, then impressions and clicks on the sites will be shown in your reports, but advertisers won’t be charged and the clicks won’t earn any revenue.

Also, we advise you to be careful when renaming the ad placement as you will lose existing advertiser bids.

Next week, we’ll look at publisher controls and how to filter certain ads from appearing on your site.

Posted by Ulrike Jung – Inside AdSense Team

Here is the original:
Troubleshooting tips part III: Performance reports & earnings