If PPC is part of your affiliate marketing campaigns, (and it should be!) then the Affiliate Custom ID (ACID) Tool is a great feature of the Share Results software that you should become familiar with.
What is the ACID Tool?
The ACID Tool is a Share Results software feature that allows you to add a custom parameter to your links to enable more detailed tracking at the transaction level, and to track the traffic that you are generating directly to a merchant’s website.
What is the Benefit of Using the ACID Tool?
The great thing about using the ACID Tool is that you will be able to instantly identify which keywords are working for you. This information will allow you to tweak your future PPC campaigns, ensuring that you are getting the greatest return on your investment.
Where Do I Access the ACID Tool?
To access the ACID tracking, (1) go to the Share Results Banner Manager, (2) select your campaign, (3) select your creative and (4) add a unique identifier in the addACID text box and click on update.
How Do I Implement the ACID Tool?
Implementing the ACID requires that the additional parameter and value be added at the end of the standard affiliate link.
1) When you create your ACID link in Share Results, it will look like this:
http://www.shareresults.com/t/url.php/cid/[cid]/sid/[sid]/acid/[ACIDtracking]
[cid] = is the banner id generated automatically by Share Results
[sid] = is the site ID supplied by Share Results that identifies the affiliate
[acid] = can be your keyword or an alphanumeric value supplied by the affiliate
2) For the tracking to be PPC compliant, you need to modify the tracking to the following:
http://www.shareresults.com/t/url.php?cid=[cid]&sid=[sid]&acid=[ACIDtracking]
And note, when you are tweaking your tracking (in point 2 above), that you are adding “?”, “=” and “&”. This will ensure that your tracking is PPC compliant.
I Have my Affiliate Custom ID, Now What?
Once you’ve created your ACID, you need to add this URL to the destination URL in your PPC campaign. The keyword that generated the sale will now show up in the Transaction Report of Share Results. To view the ACID, look at your Affiliate CID column, shown below.
Are you getting ready for Q4… and the upcoming holiday season? It’s the perfect opportunity to start using the ACID tool. Log into your Share Results account and get set up with the ACID Tool by implementing this tracking to your PPC campaigns today! Have questions, need assistance getting started? Contact jamie at shareresults.com—he’d be pleased to help!
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How To Use the Share Results ACID Tool in a PPC Campaign
