Just like Burger Kind had it’s subservient chicken, Tipp-Ex has developed an interactive YouTube video allowing the user to select the bears fate. This video asks you if you want to shoot to bear or not, and then using the Tipp-EX, erases the video headline allowing you to input your own text of what should happen. Go through and have some fun. See what the hunter will do for you!
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The Next Viral Video?
I thoroughly enjoyed reading Maranda’s Affiliate Summit Aftermath and though we were booth buddies my experience was slightly different. New York for me is well known for its food and wide variety choices but when it comes to conferences I do tend to forget to eat and eat properly. I was lucky enough to sample the fine food street cart experience within a two block radius of the conference. I had several New York styled hot dogs along with chicken and rice with spicy sauce (I did regret the spicy sauce choice on both the hot dogs and chciken). With my New york dinning experience covered it gave me enough time to check out the show floor and the sessions.
I managed to go to a few sessions at the Affiliate Summit and thoroughly enjoyed the session for using social media for SEO. The tips which I found useful for this session were:
I am not sure if this session is online but if happen to get a hold of it please check it out as my summary does not do it justice 
Back to my booth buddy (Maranda was impressed with constant chatter!) and me we did meet a number of great people at the booth and we thank all those people that stopped by and chatted with us. We are in process of contacting you 
Look forward to seeing you all shortly, oh yeah how could I forget to mention walking 20 blocks with Melissa and being hugged by the Joker with Melissa saying “Do you know him” – Classic moment.
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If you haven’t already updated to the new asynchronous tracking code, here’s how:
Excerpted from:
Update Your Google Analytics Code and Enjoy Some Added Benefits
As a new player at Ten Golden Rules, part of my role will be to help our clients develop sound interactive marketing plans that will have a positive impact on their bottom line sales goals. This philosophy is ingrained into the very fiber of the Ten Golden Rules team. We strategize, test, execute and measure our programs every single day. But how does this methodology apply to our B2B clientele? Traditionally, you might think that B2B marketing innovation has always lagged behind its B2C counterparts. Not so anymore.
Beyond the catchy music and clever design, what I love about this video are the statistics.
81% of B2B companies maintain a company account or profile on social media vs. 67% of B2C companies
75% of B2B companies micro-blog vs. 49% of B2C companies
As the video suggests, no longer are the B2B marketers lagging behind their B2C cohorts. In some cases, they’re even leading the charge. We’ve seen the onset of the new digital C-Suite who not only enjoy using technology, they embrace it. And with 93% of B2B buyers starting the purchase cycle via search, doesn’t it make sense for your company to be searchable no matter what your business?
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Who Leads Marketing Innovation?
Look at the latest moves by Amazon, Apple, and USA TODAY, all reported in the past week. They have a commonality that suggests traditional communications are being swept away by a digital tsunami of historic proportions.
Amazon is readying a web-based subscription service that will deliver content via a web browser or through new televisions with Internet connections, according to a report in the Wall Street Journal. It will rival Netflix, the movie rental company that is increasingly moving its DVD mail order business to digital delivery.
Amazon would like to have the new service available by the holiday season, but it will depend on whether companies such as NBC Universal, News Corp., Time Warner, and Viacom agree to provide content. Amazon already sells individual television episodes, and it sells and rents digital movie downloads, but the subscription service would be a first for the leading online retailer.
Amazon has also been an early innovator in the e-book market with its Kindle e-book reader, which is now available in WiFi and 3G models. By the end of this year, according to Forrester Research, over 10 million people in the U.S. will own e-book readers and buy about 100 million e-books. Last year, under 4 million e-book readers and about 30 million e-books were sold.
Amazon has managed to transition its online business from once being a seller of traditional books to, today, being an all-purpose online superstore. With its digital initiatives, it looks like Amazon will again reinvent itself.
At the same time as the Amazon subscription service report surfaced, Apple unveiled an upgrade to its “Apple TV” device. The smaller $99 set-top device offers a lot more content – “the largest online selection of HDTV show episodes to rent from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99 cents,” according to Apple. The device also streams content from Apple’s MobileMe service, Flickr, Netflix and YouTube. Not unlike Amazon, Apple sees the burgeoning opportunity in digital content delivery.
And now Apple is entering the social networking space with Ping, an iTunes add-on. The new service allows users to follow friends and see the music they have purchased, as well as music they’ve reviewed or concerts they attended.
Sound familiar? It should – think of MySpace, which has gravitated towards music in recent years, or Pandora and Zune Social. Apple is now squarely in the music-related social media game, and it could be meaningful. According to the New York Times:
“While other social networks have struggled in the shadow of Facebook, some analysts said that Apple had a chance to turn Ping into a success. The service will be instantly available to 160 million iTunes users, as long as they download the latest version of the software…”
Meanwhile, USA TODAY recently announced a major restructuring that basically acknowledges what we’ve discussed for some time on ReveNews that, in order to survive, newspapers must reinvent themselves into digital publications. The newspaper will reorganize its operations around “content rings,” consolidate and lay off staff, look into new licensing and business opportunities, and most importantly, focus the majority of its attention on providing web-based and mobile content.
The decision by USA TODAY is not particularly surprising, given the fact that print newspapers have been desperately seeking ways to maintain their circulation and protect profits, in light of being undercut by the wealth of free news and information available on the Internet. Some newspapers have gone out of business, while others, like Seattle’s Post-Intelligencer,
The USA TODAY announcement signals that Gannett, which owns 82 daily newspapers and 850 non-daily publications in addition to USA TODAY, is on the verge of throwing in the towel on print publications. (Gannett also owns 130 websites, 23 television stations, and Captivate, a service that delivers news, information, and ads to nearly 7,000 elevator screens).
Digital delivery of every kind of content has now reached mainstream importance. Taken together, these developments are strong evidence that we’ve been engulfed by a digital tsunami.
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The Digital Tsunami
This week I thought it would be helpful to go back to the basics of Twitter ReTweeting. Want to get your tweets retweeted more often? Below are ten tips for just that:
1. Interesting/Entertaining. Tweets with a bit of humor or color to them always have a higher probability of being retweeted. No one wants to spread boring tweets to their followers.
2. Educational. Provide timely and valuable content.
3. Engaging. Be authentic with your community and connect with them. Be social and show that you aren’t just a program with scheduled tweets.
4. Ask for the RT. Sometimes simply asking for the retweet, “Pls RT”, does the trick.
5. Short Tweets. Leave around 25 characters of space in your tweets. Tweets are more likely to be retweeted when it takes less editing to do so.
6. Thank you. Ensure you thank those who do RT your tweets. That sincere thank you might gain those additional retweets. However a note of caution, do not thank others for RTs just for the possibility of a future retweet, be genuine.
7. Useful. Provide information to others that is helpful such as “how tos”, “tips” and “lists”.
8. URL Shorteners. Using services such as bit.ly provides additional tweet real estate as opposed to including full URLs.
9. Social Plugins. Make it easy for others to retweet your content by conveniently placing “retweet” calls to action on your posts.
10. When you tweet. Social Media Scientist, Dan Zarrella, has conducted studies showing the days of the week/times with a higher probability of RT worthiness. Zarrella concluded Fridays yield the highest number of retweets between 3:00pm to midnight.
The above list is not advocating all tweets be designed for retweeting. But for the tweets that you do want to have a viral component to them, designing for the possibility of retweeting is important.
Do you have your own retweet tips to add to the list?
Image credit: Josef Dunne
Read the rest here:
Ten Tips to Be ReTweeted
You may have read on Revenews that Overstock was considering terminating its California affiliates and that it likely wouldn’t unless AB1625 passed (that is the bill that changes the definition of nexus, or presence in the State, to include any out-of-state store with online affiliates who are based in California).
Last year, Overstock terminated its relationship with all of us after the Governor vetoed the legislation. The Governor’s office called Overstock’s CEO and issued a statement that he would not let this bill pass. He is still governor. [Note that I think that the bill will become law if Jerry Brown wins the gubernatorial election in November but not if Meg Whitman wins.]
It happened. We just received an e-mail from Commission Junction, Overstock’s affiliate network, informing us that we have been terminated from its affiliate program (see below). Note that CJ’s policies require a one-week notice so I assume that Overstock is sending a message to state legislators that this is what will happen should they enact AB1625 into law. [Note: I cannot find any information that would show that AB1625 was passed by either house of the California Legislature.]
Dear Cashbaq,
We regret to inform you that the Commission Junction advertiser BizFilings has chosen to expire its affiliation with you effective 7-Sep-2010.
If you would like to locate another advertiser in the network to partner with, login to your Account Manager (http://www.cj.com/login.jsp) and visit the Get Links tab.
Best Regards,
Client Services
Commission Junction
It looks like Overstock is playing chicken with the California Senate:
If you are an affiliate manager, please wait until after the bill passes, the Governor vetoes it and the Legislature doesn’t have the votes to override the bill to terminate us. We’d really appreciate it.
Read more:
New Flash: Overstock Terminates Its California Affiliates
Yesterday Overstock announced its intention to terminate California affiliates should AB 1625 pass. In a letter to all of its affiliates, Overstock urge opposition to AB 1625 stating that:
There is a measure under consideration in California, likely to be voted on tomorrow, which, if it passes, will likely result in the termination of our business connection.
The letter goes on to urge California affiliates to oppose the passage of the legislation and specifically calls out Section 1 as being the point of contention.
In reading AB 1625 (PDF) the measure is essentially a motion by the Budget Committee to allow changes to the Budget Act of 2010. The section Overstock identifies as being problematic, Section 1, reads:
SECTION 1. It is the intent of the Legislature to enact statutory changes relating to the Budget Act of 2010.
In the bill itself there are no definitive statements as to the Legislature’s intentions. The only clues to what changes might be enacted are based on the political climate within California. AB 178 was only stopped by a veto from Governor Schwarzenegger. Odds are that proponents of that bill will use AB 1625 to enact measures supported in AB 178 including California’s version of the so-called Amazon Tax.
We queried Overstock as to its specific concerns over AB 1625 and received the following response from their PR department:
It is the end of the California legislative session and the budget isn’t done. We continue to learn that those who seek to impose this tax measure have some new strategy. Yesterday, we learned more new information (in regards to AB 1625) on which we acted. We don’t want to be forced to terminate our affiliates, and we are glad those most affected are responding and their voices are being heard by senators who need to understand the strong counterpoint to this unwise tax legislation.
So it would appear that Overstock is leveraging their affiliates to act as a counterpoint to a bill they see as threatening, even if the actual purpose of the bill is nebulous. Rebecca Madigan, Executive Director of the Performance Marketing Association, posted an excellent synopsis of the politics of the situation.
Although we don’t necessarily agree with Overstock’s tactics we do feel that any enactment by California of an Affiliate Nexus Tax is a terrible decision. There is still time for California affiliates to contact their representatives. The PMA has a great resource that provides a painless guide on how to find your representative including suggested email templates for you to use.
View original here:
News Brief: Statement from Overstock Regarding California Bill AB 1625
Ever wonder what’s the one common factor among entrepreneurs who create and grow successful online businesses today? Join Jim Kukral in, “Attention! This Book Will Make You Money,” as he answers this question and explains:
• How to create a Compelling Hook
• Best Practices for maintaining a healthy brand name online
• Going from Idea to Success in eight hours
• Making money from Online Videos and Social Media
• …and much more!
Jim Kukral is an accomplished business web coach and web marketer, speaker, customer evangelist, writer, long-time award-winning blogger, online monetization expert, and well, a bunch of other things. That’s why Jim Kukral has become one of the Industry’s most sought after consultants and public speakers.
This free webinar will take place Wednesday, September 1, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Attention! This Book Will Make You Money
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InternetMarketingClub.org Presents Attention! This Book Will Make You Money
Now that I have your attention, Overstock may terminate its California affiliates tomorrow. The State Legislature is once again considering a bill that would make the Affiliate Nexus Tax law in California. If you are not familiar with this legislation, it defines affiliates as salespeople in order to establish nexus (the legal word for presence in the state) to out of state retailers (namely Amazon and Overstock).
We’ve been through this before. It started out as AB178 a couple of years ago. Kerri Pollard and I went to Sacramento to testify before the Budget and Finance sub-committee. As my cab pulled up at the State Capitol, I received an e-mail that the bill was pulled by its sponsor. It turns out that there weren’t enough votes to get it out of even the sub-committee.
Now its here… again. Last year it was passed under the cover of darkness and the Governor vetoed it. Overstock terminated us last year as part of the process. Only after the Governor vetoed the bill and issued a statement that he would not allow the Affiliate Nexus Tax to become law did Overstock reinstate all of us. Fortunately, CJ’s policies give us all a week before the termination takes effect so we would have time for the Governor to use his veto stamp (can’t you just picture it in slow motion… the stamp dropping onto parchment on the Governator’s desk…. cigar in his mouth (yes, it would be in the tent outside the Capitol)).
If you are a California publisher in the Overstock program, contact your state senator… NOW. Forward Overstock’s letter and explain how AB1625 (the current form of the Affiliate Nexus Tax) will hurt small businesses in your senator’s district. If you need more information or drafts of similar letters, take a look at the Performance Marketing Association’s website.
Also, there was a good op-ed piece by Loren Bendele in today’s LA Business Journal.
If you didn’t get Overstock’s letter, here it is. Remember not to beat up Overstock for this. This is a bad law that will hurt California’s small businesses and will not generate any revenue.
OVERSTOCK.COM, INC.
6350 SOUTH 3000 EAST
SALT LAKE CITY, UT 84121
PHONE: (801) 947-3100
FACSIMILE: (801) 947-3144August 30, 2010
Dear Cashbaq:
Overstock.com values your advertising efforts, and hopes to be in a position to continue our business connection for years to come. However, as we notified you in February, there is a measure under consideration in California, likely to be voted on tomorrow, which, if it passes, will likely result in the termination of our business connection. We are urging you to contact your Senator in the California Legislature immediately to oppose the affiliate nexus tax.
By tomorrow the California Senate will have to consider the new tax, which appeared in the Assembly’s final budget proposal as AB 1625 (Section 1), or it will die for this year. In order to pass, AB 1625 needs a 2/3 majority vote. Its chances of passage are unclear; consequently, your efforts in opposition will be highly effective.
Last year the Governor vetoed a similar measure, and we are told that the Governor has not altered his position on this new tax; however, despite this, we are concerned about last minute political compromises.
You will find information on how to contact your State Senator at this location on the Performance Marketing Association’s website.
Please waste no time in contacting your Senator today to oppose the affiliate nexus tax.
Respectfully,
Jonathan E. Johnson III
President Overstock.com, Inc.
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Overstock to Terminate California Affiliates Again Tomorrow
Attending the yearly conference circuit makes me sometimes feel like conference organizers learned their trade by watching ranchers herd sheep. Rather like little “woolies” shuttled from pasture to pasture, each attendee is branded with the conference tag then guided to a designated corral where people cluster about in glassy-eyed clumps while the conference speakers drone on, unheard, about their heads until it’s time to break for the food trough or the after party. It’s irritating that even the after party inevitably involves more milling about and speeches which could be borne if it was felt that organizers actually gave a damn about attendees.
Because of this I, for one, will miss Gnomedex. Now that Chris Pirillo has announced that after a decade, Gnomedex as a conference has come to end. As a community we are the poorer for it, since few conferences are smart enough to understand that the show is about the attendees.
Year after year Chris has put on events that not only highlighted cutting edge trends, but featured speakers you wouldn’t hear elsewhere, and did it all while erasing the perceived gap between star and attendee. As Dave Winer put it, this was the kind of show you wanted to pay for,
personal loyalty to Chris and Ponzi, or knowing that it’s not a big corporation putting on the show, not sure what it is but it never occurs to me to ask for a comp.”
From someone like Dave Winer, who has made his name on harsh, opinionated critique, this is high praise indeed.
In the past when colleagues have asked me about Gnomedex I found myself saying it was a conference where no business happened; almost as a way to discourage them from attending if all they wanted to do was the usual “conference thing”. Then I would quickly add that unlike SXSW, which is a sort of Spring Break for Geeks, Gnomedex was more than simply a social event. Instead, this was a conference with a strong creative streak that always left me feeling re-energized, brimming with new ideas. While session topics may not have been related directly to business they provided the type of fuel that feeds the spirit, entrepreneurial or metaphysical.
I attended every Gnomedex since 2007, four in all. As a small thank you to Chris, here are my top five examples of sessions that made Gnomedex great:
Geeks have a fascination with space, and I am no exception. When Scott Maxwell, Mars Rover Driver Team Lead at NASA’s Jet Propulsion Laboratory, stepped on stage he had the audience in the palm of his hands. Scott playfully informed the audience that NASA simply doesn’t have enough mathematicians and that through the use of social media it hopes to engage enthusiasts who literally wanted to help solve NASA’s problems. When he asked who wanted to help him drive the Mars Rover robot, the audience nearly raised the roof.
Click here to view the embedded video.
As a society we are not good at talking about illness. Often, either consciously or not, those who are ill become sequestered by those who are because people are unsure how to talk around the elephant in the living room. Which is why when Chris Pirillo, after informing the audience that long time attendee Derek K. Miller was too ill in his fight with cancer to attend, turned to the big screen, and transported everyone to Derek’s bedside live, it was just an amazing moment. Watching Derek interact with the audience and the audience with him was the kind of intimacy most conferences are too self-conscious or unaware of to attempt.
Click here to view the embedded video.
Prior to attending Gnomedex I was used to audiences being overly polite to speakers, even if they feel a speaker is feeding them a load of bull. Which is why it was so refreshing to witness Dave Winer pick up on the audience sentiment and yell out at Jason Calacanis, who was simultaneously denouncing spammers on one hand and pitching his product with the other, “Jason what about conference spam, aren’t you spamming us?” (Watch below at about the 7:45 mark) This incident lead to a variety of drama online but it was thrilling to witness the audience not just sit there passively while the speaker broke the tenant of Gnomedex “don’t pitch”.
Click here to view the embedded video.
It is easy to dismiss Mark Horvath as a hustler. Perhaps there is a little bit of him that still feels like he is still panhandling, albeit with a larger audience, and occasionally some jive slips in. It is easy to judge Mark, but I dare anyone to deny the efforts he has gone through to help the homeless find a voice. It’s a daunting task, making people sitting in cushy chairs sipping Starbucks and feeding off of wifi, think about the plight of the homeless, even for a moment. So, in 2009, when Mark introduced James, a homeless man who lived in Nicklesville, Seattle’s homeless “tent city” (video below of Mark’s interview with James at the camp for InvisiblePeople.tv). Mark did what he does very well which is wake up the audience and get them to re-evaluate what’s important.
Click here to view the embedded video.
There have been so many great geek moments at Gnomedex, like Nathan Wade’s Serial Cyborg project, that I was hard pressed to round out the top 5. But Amber Case’s look at prosthetic culture and cyborg anthropology was simply a lot of nerdy fun. She won me over with her comparison between trilobites shedding their eyes to the way we shed computer screens as part of our visual input.
For my part I am as proud that ReveNews was able to provide coverage for Gnomedex 2008 as well as be a sponsor of Gnomedex 10. I am also honored that in 2009 I got a brief unforgettable 10 minutes to discuss the impact of the Amazon Tax.
I hope that Gnomedex as a conference isn’t gone forever but morphs into something that we the audience can continue to plug into.
To Chris Pirillo (featured to the right sporting the latest in geek fashion) and the dedicated staff of Gnomedex, I say thanks for the memories.
Go here to read the rest:
A Fond Farewell: Five Reasons Gnomedex Will Be Missed
Use CPM (cost per impression) to test your Facebook ads instead of CPC (cost per click). When testing your ads using CPC it diverts the focus from testing the actual ads to testing the landing page or pages. There will be plenty of time to test landing pages but right now we want to test which ads produce the lowest CPC.
Pay Per Click equals 1.08 USD per click
Pay Per Impressions equals 0.38 USD per thousand
Remember, using CPM to first test the ads, you can determine what the true CPC rate is based on the actual performance of the ads. Testing your ads this way requires a tad bit more effort but will pay back big time when you save some of your budget testing the ads.
Original post:
Another Facebook Advertising Tip
When it comes to revenue, some statements are not only worth thinking about, but are worth re-reading several times. The first quote came a few days ago from Eric Schmidt, CEO of Google, who said,
“Trust me that revenue is large enough to pay for all of the Android activities and a whole bunch more.”
That “whole bunch more” should lead readers to take a closer look at the mobile ad market. Of the four largest smart phone OS providers: RIM (Blackberry), Google, Apple, and Nokia, Blackberry appears to be the only one without a clear profit plan in mobile advertising. It’s no surprise then that Blackberry is looking to buy their way in, as reported in the Wall Street Journal here.
It’s old news that Google paid $750 million to acquire AdMob and that Apple scooped up Quattro Wireless Mobile for $275M. But few know that Nokia launched its own mobile network back in 2008. Although Nokia may be in the game it has not had the same smartphone success in the United States, the hottest mobile advertising market.
AdMob, acquired by Google, is currently the largest mobile ad network, estimated by International Data Corporation (IDC) to control 21 percent of the market, with Millennial Media, the apparent target of Blackberry mobile ad growth plans at 12 percent. Yahoo and Microsoft are in the game, but trail at 10 percent and 8 percent respectively. AOL, which bought former market leader Third Screen Media in 2007, is no longer a factor.
If there is any trend, it’s that mobile advertising is less of a web portal game, and more of a mobile OS game.
One key reason that mobile OS providers are more relevant in this market is that they can change the economics of the carrier phone relationships. What if, instead of carriers paying a subsidy for phones on their networks, the carriers were paid, not once, but over and over again for the life of that phone on their network? Wouldn’t that be more attractive? That’s exactly how Google has changed the game - by sharing revenue with carriers.
This could be lucrative for carriers and could easily influence device selection and promotion. Who has the most to lose, is Nokia and RIM as they dominate smart phone unit sales, but Nokia already owns an ad network, they just have to execute. Blackberry, then, better get its act together, and soon. Not only do they risk missing out in revenue, but their distribution channel with the carriers could be negatively impacted.To put the opportunity into perspective, I’ll close with the second quote made on CNBC’s Mad Money, where in 2008 Google CEO Eric Schmidt said that,
“Mobile computing alone will bring in more money than the company’s desktop business.”
If he meant what he was saying, Schmidt sees mobile advertising as larger than the approximately $6 billion a quarter that Google currently earns from web-based advertising. Now that’s a quote worth thinking about.
Excerpted from:
Mobile Ads: Fad Or The Next Big Revenue Opportunity?
In this session, web developer Justin Sainton set out to cover three areas: (1) WordPress 3.0, (2) Ecommerce Trends, and (3) the WP e-Commerce plugin. Justin has 3 years of experience developing with WordPress. Everything that follows this italicized paragraph is based on Justin’s presentation, and not my own ideas.
Justin started out with an overview of WordPress 3.0, and what advantages and opportunities it offers publishers. Essentially, there are many new features and functions that can help publishers integrate ecommerce into their WordPress site.
For starters, the default username after you install it is no longer “admin”. Rather, you can select your default admin username. This gives it added security because it’s harder for hackers to guess your admin username.
Another benefit is that the default theme, 2010, is a very strong parent theme — meaning that publishers can build better “child themes” off of WordPress 3.0 right out of the box. WordPress 3.0 also offers a lot of custom post types and taxonomies that give publishers more flexibility in creating custom front-end user-experiences.
This part of Justin’s explored ecommerce data, analysis, statistics and making money with WordPress sites. Specifically, he focused on conversion rates, and addressed how, on average, 80 percent of traffic on most sites are new users, and new users are the hardest to convert.
One of the things that improves conversion rates is if users can easily return products. So a return policy is something that any ecommerce site should have.
Another conversion improvement method is product search. Forty percent of users coming to ecommerce sites are looking to search. So ecommerce sites should offer an easily accessible product search.
Product recommendations or cross selling are another way to improve conversions. Amazon does a great job of this — e.g. XX percent of people who bought this also bought that.
Most online consumers also like to see some kind of security logo. So such a logo should be prominent through the shopping and check-out process.
And don’t forget SEO. 20-25 percent of Google searches are new search queries. So don’t assume that the market is too competitive or too saturated. Chances are you’ll be able to attract targeted new users on a variety of long-tail search terms.
Also, a toll free number helps increase conversions. It reassures users that they can reach someone for assistance if they need it.
Finally, requiring pre-registration will deter 40 percent of user from completing the check-out process. So allow the user to fill out a shopping cart and proceed to check-out without having to set-up a profile with you.
Similarly, almost half of users will abandon the check-out process if the page takes more than 2 seconds to load. To address load times, Justin recommends using either the W3 Cache and WP Super Cache plugin.
Essentially, there are 3 keys to improving conversions, and they come down to testing:
Justin recommends use the WP e-Commerce Plugin. Although the plugin has had some issues in the past, version 3.8 (not yet released) is said to address many of these bugs. In the meantime, the latest branches of 3.7 are said to be very stable.
For starters, the admin and user-interface are completely new. The tax system is also more customizable so that merchants can manage different kinds of tax rates in different regions.
Version 3.8 will also offers advanced control over search, cross-sales, and social media sharing. And on the data side, it will offer analytics on conversion funnel trends, such as shopping cart and profile abandonment rates.
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