Make Money Online

This is the latest post in our series on the future of display advertising. Today, director of product management Jonathan Bellack looks at our efforts to help online publishers generate more advertising revenue – Ed.

For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers can maximize their returns, everyone benefits from more vibrant online content and websites. But the pace of change in the industry can be intimidating—how can a publisher keep up with what’s new, let alone grow their business?

We believe that the new technology we’re developing to make display advertising work better will help to grow the display advertising pie for all publishers, by orders of magnitude. We shouldn’t be asking how publishers can eke another 5 or 10 percent out of display advertising in the next few years. We should be looking at how the industry can double or triple in size.

We’ve previously described our three core display ad products for publishers:

• AdSense, which places the most valuable, relevant ads on our partners’ websites, without the publishers having to sell the ad space themselves;
• DoubleClick for Publishers, our ad serving platform, which maximizes the value of ad space that publishers have directly sold themselves;
• DoubleClick Ad Exchange, a real-time auction marketplace, which maximizes large publishers’ overall returns, by “dynamically allocating” the highest value ad, whether directly sold, or indirectly sold through an ad network.

I wanted to highlight the key principles guiding our future product innovations in this area, as we work to help all publishers maximize their online ad revenues.

1. Making life more efficient
For most large publishers, directly sold ads (ads sold by their own sales force) comprise the vast majority of their ad revenues. But today, selling and managing these ads is frustrating, expensive and often involves tedious manual processes.

Imagine a TV network that receives TV commercials in 100 different formats, languages, lengths and video dimensions, and then has to manually convert, translate and edit them all, then manually count the number of TV sets on which the ad appeared before sending a bill. Sounds crazy, right? Well, that scenario is far less challenging than what most large online publishers face today with display advertising. Today, across the industry, for every dollar spent on display advertising, 28 cents is eaten up in administrative costs. If we can reduce that proportion, it would mean a lot more money going to publishers.

Things like new standards for video ad serving and systems that connect buyers and sellers are helping publishers support the most engaging and creative ads across their sites. But there are quantum leaps to come in this area, for small and large publishers. Think of a political candidate who is seeking donations on his or her website—the candidate can receive money in seconds. Imagine if publishers—even the smallest website—had tools that enabled advertisers to click a button on their site to upload an ad, let them pay for it with a credit card, and then deliver this ad—through the publisher’s ad server—within minutes. This sort of “immediate ad” will become possible as ad serving technology continues to simplify the process of buying and selling ad space.

2. Total revenue management
AdSense selects the most valuable ad for publishers from a large number of ad networks, to maximize ad revenues every time a page loads.

New ad serving and “dynamic allocation” technology, like the DoubleClick Ad Exchange, is emerging that enables ad revenues to be maximized across both directly and indirectly sold ad space, ad impression by ad impression, using real-time prices. Second by second, across millions of ad impressions, this can meaningfully boost major publishers’ revenues. Using this technology, the average price that a publisher receives for ad space sold through the Ad Exchange is more than 130 percent higher than the average price of ad space sold directly to ad networks. In fact, without this type of dynamic allocation across sales channels, a publisher’s revenues can never truly be maximized.

In years to come, this true revenue maximization can get even smarter. There’s no question that delivering the right ad to the right user at the right time delivers better results. We have years of experience in doing this with search and text ads; we’re now bringing that experience to the world of display. This means investing in a smarter ad server that can automatically learn where and when a given ad will get the best response, as well as manage delivery to deliver those improved results for publishers. This new ad server can even anticipate a publisher’s future events and adjust delivery accordingly—for example, if traffic drops off every weekend, the ad server can automatically speed up during the week to keep everything moving smoothly.

3. More insight and control
Our vision is to provide all publishers the smartest possible advertising system that can give them knowledge and control of everything going on with their ad business. The vision is already becoming a reality: the upgraded DoubleClick for Publishers platform offers publishers 4,000 times more data than its predecessor. And in recent years, we’ve been constantly adding new reporting options for our AdSense partners.

By putting publishers in firm control and empowering them with more data, reports and controls (for example, over what advertisers and ad networks they allow), they’ll be able to make fully informed decisions about ad space forecasting, segmentation, targeting, allocation and pricing. This helps them to extract the maximum value from their sites and uncover new advertising opportunities—the gold that’s buried under their own sites.

4. Betting on openness
An open ecosystem drives meaningful results for publishers. When a wide range of buyers can bid for a publisher’s ad space, through an advertising exchange or network, this creates more competition for that ad space, while giving publishers choice over whose ads they want to appear. On the DoubleClick Ad Exchange, an enormous number of advertisers, belonging to over 50 ad networks, compete for publishers’ ad space. Of course, at the same time, we’re also providing publishers robust technologies and controls that can block any unwanted ads or networks.

Similarly, we believe that one of the best ways to encourage innovation is to open code to the web developer community. Look at the incredible mashups that have been created through the Google Maps API, or the range of mobile devices that have been created from our open source Android code.

This same approach can generate significant advantages for publishers. When we rolled out the upgraded DoubleClick for Publishers, we launched a new public API. This gives publishers and developers the tools to drive innovation and deliver value-adding “advertising apps” for publishers—like inventory analysis, sales workflow tools and more—without having to build an ad server from scratch. This will help drive the next generation of better, more valuable ad innovations.

5. Everything is going to be “display”
Display advertising is about much more than ads in web browsers. People are watching video, reading newspapers, magazines, books and listening to digital music at an ever-increasing rate. They’re turning to a plethora of new devices—smartphones, tablets, e-readers and even video game consoles. We’ve designed our platform, and are continuing to invest in it, to give publishers a single base that can deliver ads into this expanding world—including streaming video, mobile ad delivery and more.

Looking forward, what we call “display” today will just be “advertising”—a single platform that can coordinate an advertiser’s campaign across streaming audio ads in car stereos, interactive mobile experiences on smartphones, and HD video ads on set-top boxes. Imagine if that single platform could optimize the campaign, automatically delivering the best-performing ads, best returns and best mix, across all those platforms. That’s the future we envisage.

An exciting time ahead
We’re unapologetically optimistic about the future of display advertising for online publishers. There’s great innovation taking place in this area that will make the current landscape look primitive within a few years. We’ll keep working hard to help all publishers take advantage of these opportunities.

Posted by Jonathan Bellack, Director of Product Management

Originally posted here:
Online publishers: growing the display advertising pie

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A couple months ago while visiting our London office, I noticed a really cool Google logo on the wall. It was a mosaic of photos of London that had been created by a product manager named Clay Bavor and a team of Googlers (in fact, Clay wrote about it). As a few of us admired the wall, we thought there must be other Googlers who could create something equally cool and fun. So we cooked up a little contest for the product management team: create your own version of a “Googley Art Wall” and the team with the best entry wins a nice dinner out and a donation to the charity of its choice.

When we announced the contest, we weren’t sure if we’d get enough entries to make it interesting. Within minutes of seeing the announcement, however, Lorraine Twohill (head of marketing) and Claire Hughes Johnson (head of online sales) both asked if it was OK for their teams to enter too. Soon Googlers from offices and teams around the world were doing their best to create beautiful, creative and Googley “art walls,” on small budgets and their own time.

Seven weeks later, 23 teams from 12 offices across eight countries submitted videos and photographs of their work. The entries were so universally good that the judges couldn’t limit themselves to picking just one winner. The grand prize went to “Rubik’s Cubes galore!”, a giant Google doodle meticulously composed of 850 Rubik’s Cubes, created by practically the entire Taipei office. We also named four runners-up: from Mountain View, a “Periodic Table of Google Elements,” a colorful collection of facts and stats about Google and the Internet arranged as a giant periodic table; the “Google Paris Metro Station,” a Metro stop built right inside the Paris office; the “Shanghai interactive wall,” a magnetic wall with 63 moveable tiles; and in Dublin, the “Google FoosWall,” a super-sized foosball table with handmade players that spell Google. Watch the video to see the making of these winning walls, along with the finished products.

People sometimes ask me to define “Googley.” Now I can just tell them to walk by any of the newly decorated walls (you should too, if you happen to visit a Google office). This is what happens when you give Googlers a little space—and paint guns, a wood shop, litter scraps from micro-kitchens, stained glass, LEDs, dried beans, colorful plastic balls, antique furniture—or just about anything else they can get their hands on, apparently. They create incredible things.

Posted by Jonathan Rosenberg, Senior Vice President, Product Management

23 walls of Googley

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Today, you may have noticed a brighter looking Google Translate. We’re currently rolling out several changes globally to our look and feel that should make translating text, webpages and documents on Google Translate even easier. These changes will be available globally within a couple of days.

Do you use Google Translate to stay in touch with distant relatives? Read foreign news? Or make the most of your vacation? We’d love to hear from you, and invite you to share your story with us. Who knows, we might feature your story on the Google Translate blog!

Posted by Awaneesh Verma, Product Manager

Excerpted from:
Share your story with the new Google Translate

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What would a music experience designed specifically for the modern web look like? This is a question we’ve been playing around with for the last few months. Browsers and web technologies have advanced so rapidly in the last few years that powerful experiences tailored to each unique person in real-time are now a reality.

Today we’re excited to launch a musical experience made specifically for the browser. Called “The Wilderness Downtown”, the project was created by writer/director Chris Milk with the band Arcade Fire and Google. Building this project on the web and for the browser allowed us to craft an experience that is not only personalized, but also deeply personal for each viewer. “The Wilderness Downtown” takes you down memory lane through the streets you grew up in. It’s set to Arcade Fire’s new song “We Used to Wait” off their newly released album The Suburbs (which you may be familiar with, especially if you were one of 3.7 million viewers who live-streamed Arcade Fire’s concert on YouTube earlier this month). The project was built with the latest web technologies and includes HTML5, Google Maps, an integrated drawing tool, as well as multiple browser windows that move around the screen.

“The Wilderness Downtown” was inspired by recent developments in modern browsers and was built with Google Chrome in mind. As such, it’s best experienced in Chrome or an up-to-date HTML5-compliant browser. You can launch the project and learn more about it on our Chrome Experiments site at www.chromeexperiments.com/arcadefire.

We hope you enjoy it.

Posted by Aaron Koblin, Google Creative Lab

Originally posted here:
Arcade Fire meets HTML5

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Every day, there are more than a billion searches for information on Google. Have you ever wondered what those searches are about—or whether what you’re searching for also happens to be on the minds of millions of others across the country? We’re introducing a new way to find out—a regular video series called the Google Beat that highlights some of the hottest searches on Google in the U.S.

Using data from Google Trends, Google Insights for Search and some additional tools, the Google Beat will give you a snapshot of some of the topics that prompted people to turn to the web over the past week. You’ve probably seen our previous deep dives into Google search trends, like our annual year-end Zeitgeist and posts here about search trends related to events like the World Cup, the Oscars® and beyond. Searches can be unexpected, and sometimes what’s popular one week could never have been predicted the week before (think of Falcon Heene, last October’s “balloon boy” or Steven Slater). We’re looking forward to seeing what our data will reveal.

Check out this week’s premier video below, and subscribe to the Google Beat YouTube channel to get regular updates. We hope you enjoy.

Posted by Emily Wood, Editor, Google Blog team

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When we first introduced our real-time search features last December, we focused on bringing relevance to the freshest information on the web. Our goal was to provide real-time content from a comprehensive set of sources, integrated right into your usual search results. Today we’re making our most significant enhancements to date, giving real-time information its own home and more powerful tools to help you find what you need. Now you can access Google Realtime Search at its own address, www.google.com/realtime (the page is rolling out now and should be available soon. Use this link if you want to try out the new features right away).

On the new homepage you’ll find some great tools to help you refine and understand your results. First, you can use geographic refinements to find updates and news near you, or in a region you specify. So if you’re traveling to Los Angeles this summer, you can check out tweets from Angelenos to get ideas for activities happening right where you are.

In addition, we’ve added a conversations view, making it easy to follow a discussion on the real-time web. Often a single tweet sparks a larger conversation of re-tweets and other replies, but to put it together you have to click through a bunch of links and figure it out yourself. With the new “full conversation” feature, you can browse the entire conversation in a single glance. We organize the tweets from oldest to newest and indent so you quickly see how the conversation developed.

Finally, we’ve also added updates content to Google Alerts, making it easy to stay informed about a topic of your choosing. Now you can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services. Or, if you want to manage your email volume, you can set alerts to email you once per day or week.

Check out our demo video of the new features and quick tips on how to use them:

You can access Realtime Search by typing www.google.com/realtime directly into your browser, or clicking the “Updates” link in the left-hand panel of your search results. Set up your Google Alerts at www.google.com/alerts. Realtime Search and updates in Google Alerts are available globally in 40 languages, and the geographic refinements and conversations views are available in English, Japanese, Russian and Spanish. The features are rolling out now, but you can use this link to see them right away.

Posted by Dylan Casey, Product Manager

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Google Realtime Search: a new home with new tools

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Our sixth annual Google Summer of Code program has wrapped up and we want to highlight some of this year’s amazing participants and projects. Summer of Code offers students developers all over the world the chance to get paid to write code for open source projects as an alternative to a summer job.

Kicked off in 2005, the Summer of Code has brought together more than 3,400 students with more than 200 open source projects from all over the world to create millions of lines of code. We work with several open source, free software and technology-related groups to identify and fund projects through three months of coding.

There was some really awesome work done by more than 1,000 students from 69 countries in this year’s Summer of Code. Of those students, 6.5 percent were women representing 23 countries—six times higher than the estimated proportion of women in the open source community. Here are just a few of the women:

25 reference manuals in her purse
Ann Marie Horcher, an information systems security Ph.D. candidate at Nova Southeastern University was mentored by Docbook.org. Ann Marie worked over the summer to create an application that transformed a docbook file to epub format used in ebook readers such as the Amazon Kindle, the Barnes and Noble Nook and the iPad. As a result of Ann Marie’s project, it’s now easier to move technical documentation to a portable format so she “can carry my 25 reference manuals for my project with me in my purse.” And now, so can everyone else.

Check out Ann Marie’s YouTube video illustrating her work and its results here.

Geophylogenies now displayed on Google Earth
Kathryn Iverson, a University of Michigan bioinformatics graduate student was mentored by National Evolutionary Biology Synthesis Center and wrote a library implemented in Java with KML to build geophylogenies—geographical evolutionary histories of organisms. She told us: “Since I was starting from scratch it was up to me to decide in what direction I should move the project and make decisions about everything from what input filetypes to support to the color and size of the geophylogenies when they are displayed in Google Earth.”

When asked about her key takeaways, she said, “Working remotely required me to be clear and verbose about what I needed because with the time difference (my mentor was on the other side of the globe), I may not get a response until the next day, which can slow down work tremendously if you’re not clear in asking your questions.”

Bridesmaid brings word tag clouds to biological networks
Layla Oesper, a Brown University computer science Ph.D. candidate mentored by Cytoscape, was attracted to Summer of Code because she was looking for a summer job that would give her the flexibility to work and still participate in two weddings. Layla built a plugin for Cytoscape that would allow people to create word tag clouds from biological networks they’d already created in Cytoscape, giving users a visual semantic summary of a biological network. The final product has all sorts of configurable features, including the ability to cluster together words that appear near each other in the original network in the order in which the words appear.

Check out what Layla learned during her Summer of Code experience on YouTube.

Drupal gets more content management friendly
Emily Brand, a computer science graduate student from Loyola University Chicago, was mentored by Drupal.org, an open source content management platform. During her summer, she worked on QueryPath—an essential part of the Drupal and PHP communities. Her goal was to keep and increase Drupal’s popularity by making it a go-to content management system for websites focused on web services using PHP.

Emily says she learned “how to effectively work on an open source project while keeping and improving the users and developers requirements as well as how to effectively integrate web services in Drupal.”

You can find out more about this year’s program and projects on the Open Source Blog, and if you’re in college looking to write some open source code, we hope we’ll see you next summer.

Posted by Carol Smith, Open Source Programs Manager

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Sixth annual Summer of Code flexes some serious geek girl muscle

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Calls to the U.S. and Canada will be free for at least the rest of the year and calls to other countries will be billed at our very low rates. We worked hard to make these rates really cheap (see comparison table) with calls to the U.K., France, Germany, China, Japan—and many more countries—for as little as $0.02 per minute.

Dialing a phone number works just like a normal phone. Just click “Call phone” at the top of your chat list and dial a number or enter a contact’s name.

We’ve been testing this feature internally and have found it to be useful in a lot of situations, ranging from making a quick call to a restaurant, to placing a call when you’re in an area with bad reception.

If you have a Google Voice phone number, calls made from Gmail will display this number as the outbound caller ID. And if you decide to, you can receive calls made to this number right inside Gmail (see instructions).

We’re rolling out this feature to U.S. based Gmail users over the next few days, so you’ll be ready to get started once “Call Phones” shows up in your chat list (you will need to install the voice and video plug-in if you haven’t already). If you’re not a U.S. based user—or if you’re using Google Apps for your school or business—then you won’t see it quite yet. We’re working on making this available more broadly—so stay tuned!

For more information, visit gmail.com/call.

Posted by Robin Schriebman, Software Engineer

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Call phones from Gmail

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About a week ago, we hosted more than 130 Google Scholarship recipients in our Beijing office. These outstanding undergraduates and graduate students in computer science and software engineering from more than 20 universities across China were the recipients of the Google Excellence Scholarship and the Google Anita Borg Memorial Scholarship—our first scholarships in China. The students participated in an awards ceremony and toured the Google office.

The Google Excellence Scholarship aims to award the outstanding undergraduates and master degree students from the computer science and software engineering disciplines. It has been set up at 20 top universities in China, with five awardees for each university—three undergraduates and two graduates.

The Google Anita Borg Memorial Scholarship supports outstanding female students in computer science, including undergraduates, master’s degree students and Ph.D. students, at five top universities. There are six awardees for each university (three undergrads and three graduate students), as well as three awardees from Taiwan.

Google has been collaborating with Chinese universities for a long time through a variety of programs—ranging from curriculum development, donations, to today’s scholarship program—to support the education of talented students in China. And we’ll extend into other university collaboration programs in the future.

Congratulations to all the Google Scholarship recipients! And if you read Chinese, check out our corresponding post on the Google China Blog.

Google Scholarship Universities for 2010:
Beihang University, Beijing Normal University, Fudan University*, Huazhong University of Science and Technology, Nanjing University, Nankai University, Peking University*, Renmin University of China, Shanghai Jiao Tong University*, Shandong University, South China University of Technology, Southeastern University, Sun Yat-sen University*, Tianjin University, Tongji University, Tsinghua University*, University of Electronic Science and Technology of China, University of Science and Technology of China, Xi’an Jiao Tong University, Wuhan University

*Google Anita Borg Memorial Scholarship Program universities

Posted by Kathy Deng, Google University Relations

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Google Scholarship program kicks off in China

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Government police shutting down farmer’s protests in China. A tobacco company employing under-age workers in Kazakhstan. Iranian merchants striking to protest tax increases in Tehran. We’ve seen stories like these on our computers and phones every day, and YouTube has been documenting many of them on our breaking news feed on Citizentube over the past few months. Videos like these are more than just breaking news images; they’re often political statements meant to bring about change.

Earlier this summer YouTube started a blog series with WITNESS, a human rights video advocacy and training organization, examining the role of online video in human rights. So far we’ve talked about why video matters to human rights and how you can protect yourself and the people you film when uploading to YouTube.

Now we want to raise some key topics about the future of human rights video online, and to hear your thoughts and ideas in a special Moderator series that we’ve set up. Read more about this project on the YouTube blog.

Posted by Steve Grove, Head of News & Politics, YouTube, and Sameer Padania for WITNESS

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What do you think about human rights (and your rights) online?

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This is part of our summer series of new Search Stories. Look for the label Search Stories and subscribe to the series. -Ed.

Recently, a group of Google product managers challenged one another to run 100 miles over 30 days in the interest of encouraging summer fitness. I grew up in Huntsville, AL, where I always loved exercising and experiencing the great outdoors, so I took to the challenge immediately. One hundred and thirty-three miles and a few pairs of new running shoes later, it was an incredible opportunity to push myself further than I’d ever imagined. But, I must admit—it wasn’t easy.

I’m delighted to help introduce our latest Search Story, Healthy Habits. This is a story of one woman’s journey to get back into shape. It shows the difficulties of sticking to a workout routine, and the empowerment that comes with reaching—and even exceeding your goals. It highlights the many tools and tricks that make Google a great workout companion, and I hope it inspires you to incorporate new healthy habits into your own lifestyle.

Enjoy this week’s video, and don’t forget to check out the other videos if you haven’t already. Search (and run) on!

Posted by Avni Shah, Group Product Manager, Geo

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Our latest search story: run on

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This is part of a series of stories from people who have shared how Google has helped them in their lives. If you missed the rest of the stories this week, check them out—and if you have a Google story, tell us about it. -Ed.

Of all the great stories people send us, some simply make us laugh and appreciate even more why we’re in the search business. For our final post in our series of your Google stories, we’re sharing three tales that we found particularly funny and unique. We hope they make for good Friday summer reading. Enjoy!

Just last month, Trichelle wrote about how Google helped with the rediscovery of a lost wallet:

Received: 7/18/2010
From: Trichelle
This isn’t really a question but a great story I thought Google would be interested in hearing. Today I called my daughter in St. Louis and found out her friends that were suppose to be coming to see her in St. Louis were stuck in Chicago because the driver’s keys and wallet were lost. They searched everywhere cancelled credit cards and tried to have a new car key made….but without ID could not. The group was getting angry at Brandon the one who lost the keys and wallet, and my daughter in St. Louis was highly disappointed because her friends she hadn’t seen in a long time were not going to be able to come see her. Well I’m in Perry Georgia and decided to google “Brandon [Brandon’s last name] wallet”. And low and behold the first thing that comes up is a Chicago Craigslist entry telling Brandon his wallet had been found and where he could pick it up. I then called Brandon and he and his wallet were reunited and now the group is on the way to my daughter in St. Louis For the record, after the fact I tried Yahoo and Bing and no wallet. Google rocks!

On to the next:

From: Usman
You ever hear a song that you wish you knew the name of? Usually you can just Google a few key lyrics to find the answer, but when the song has no lyrics, one has to get creative. This was the case a few years ago when I was tasked with finding out the name of that famous circus/carnival music, you know, with the calliope, like, the clown music people usually hum in situations when someone’s just done something silly.. you know, it kind of goes like “doot doot doodle-oodle oot doot do do?” Sorta? Of course it’s more likely that you’d recognize the tune if I could whistle it to you. Except everyone I’d whistled to, despite recognizing the tune, had no clue what the name of the song was. So, on a whim, I googled it. That is, I went to Google Search, typed in “doot doot doodle-oodle oot doot do do” (without quotes, even!), clicked “I’m Feeling Lucky”—and guess what? It’s called “Entrance of the Gladiators”—also known as “Thunder and Blazes” — by Czech composer Julius Fučík. Good ear, Google, good ear.

And finally …

From: Michelle
I’m a librarian and I use Google all day every day. Today I helped a senior citizen find the telephone number of the company that made her frying pan. Her frying pan handle had broke and she wanted it replaced. She had actually brought the frying pan into the library where I work, because it had been many years since she had purchased it and didn’t know who the manufacturer was. I searched the words on the underside of the pan and not only found the manufacturer, but found that the pan had a 50 year guarantee! One satisfied Library patron, thanks to Google.

We hope you enjoyed these stories as much as we did. We’ll work hard on making Google even more helpful, so that you’ll keep ‘em coming!

Posted by Jack Menzel, Director of Product Management and the search team

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Your Google stories: and some other ways we help people find things

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Pakistan has been struck by the worst flooding in its recorded history. The latest estimate of the number of people affected by the flood exceeds 14 million—more than the combined total of the 2004 Indian Ocean tsunami, the 2005 Kashmir earthquake and the 2010 Haiti earthquake. Critical infrastructure has been damaged over the last two weeks and clean water is in short supply. As monsoons approach, flooding is expected to worsen.

Our Crisis Response team has been working to use existing tools and build new ones to help the relief efforts. We just launched a page in Urdu and English where you can find information, resources and donation opportunities to help the victims of the floods. We’re also donating $250,000 to international and local NGOs to immediately aid in relief efforts. Although we’ve been able to provide satellite imagery for disasters in the past, cloud cover in Pakistan has prevented us from compiling useful imagery so far. We hope to share imagery as soon as possible.

We’ve already learned a lot about building useful tools from our previous efforts to help with disaster relief. Following the earthquake in Haiti, a small team of Googlers visited relief aid workers in Haiti to understand how we could further help. In observing and speaking with the relief aid workers, we learned that they needed up-to-date information about available resources (such as which field hospitals have X-ray machines or orthopedic surgeons), their location and contact information. Coordination between various health and relief facilities that spring up in a disaster zone can be challenging.

Based on what we learned in Haiti, we’ve been working to develop Resource Finder, a new tool to help disseminate updated information about which services various health facilities offer. It provides a map with editable records to help relief workers maintain up-to-date information on the services, doctors, equipment and beds available at neighboring health facilities so that they can efficiently arrange patient transfers. We normally wouldn’t release the tool so quickly, but decided to make an early release version of Resource Finder available for supporting relief efforts in Pakistan. This is the first time the tool is being launched during a disaster situation so we’ll be working closely with NGOs to understand its usefulness and will iterate accordingly.

We’ve also launched Person Finder in both Urdu and English for this disaster. This application allows individuals to check and post on the status of relatives or friends affected by a disaster. Fortunately, we’ve heard that missing persons has not been as concerning an issue as it was during the earthquakes in Haiti and Chile, but we’ll leave the application up regardless.

Responding to a disaster of this scale is a daunting task, but we can all do something to help. We will try to do our part and continue working with the many incredible NGOs to develop tools that help them work more effectively.

Posted by Ka-Ping Yee, Software Engineer, Google.org

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Responding to the floods in Pakistan

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Pakistan has been struck by the worst flooding in its recorded history. The latest estimate of the number of people affected by the flood exceeds 14 million—more than the combined total of the 2004 Indian Ocean tsunami, the 2005 Kashmir earthquake and the 2010 Haiti earthquake. Critical infrastructure has been damaged over the last two weeks and clean water is in short supply. As monsoons approach, flooding is expected to worsen.

Our Crisis Response team has been working to use existing tools and build new ones to help the relief efforts. We just launched a page in Urdu and English where you can find information, resources and donation opportunities to help the victims of the floods. We’re also donating $250,000 to international and local NGOs to immediately aid in relief efforts. Although we’ve been able to provide satellite imagery for disasters in the past, cloud cover in Pakistan has prevented us from compiling useful imagery so far. We hope to share imagery as soon as possible.

We’ve already learned a lot about building useful tools from our previous efforts to help with disaster relief. Following the earthquake in Haiti, a small team of Googlers visited relief aid workers in Haiti to understand how we could further help. In observing and speaking with the relief aid workers, we learned that they needed up-to-date information about available resources (such as which field hospitals have X-ray machines or orthopedic surgeons), their location and contact information. Coordination between various health and relief facilities that spring up in a disaster zone can be challenging.

Based on what we learned in Haiti, we’ve been working to develop Resource Finder, a new tool to help disseminate updated information about which services various health facilities offer. It provides a map with editable records to help relief workers maintain up-to-date information on the services, doctors, equipment and beds available at neighboring health facilities so that they can efficiently arrange patient transfers. We normally wouldn’t release the tool so quickly, but decided to make an early release version of Resource Finder available for supporting relief efforts in Pakistan. This is the first time the tool is being launched during a disaster situation so we’ll be working closely with NGOs to understand its usefulness and will iterate accordingly.

We’ve also launched Person Finder in both Urdu and English for this disaster. This application allows individuals to check and post on the status of relatives or friends affected by a disaster. Fortunately, we’ve heard that missing persons has not been as concerning an issue as it was during the earthquakes in Haiti and Chile, but we’ll leave the application up regardless.

Responding to a disaster of this scale is a daunting task, but we can all do something to help. We will try to do our part and continue working with the many incredible NGOs to develop tools that help them work more effectively.

Posted by Ka-Ping Yee, Software Engineer, Google.org

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Responding to the floods in Pakistan

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Cross-posted on the YouTube blog.

There seems to be no hotter topic for discussion among Internet watchers these days than concerns over online free expression — from the role of bloggers in advancing democratic movements, to sophisticated government censorship, to debates over how best to balance transparency with national security concerns. YouTube, Google and the Central European University will make our own contribution to the conversation at a major international conference we’re hosting in Budapest from September 20-22. We’ve invited grassroots activists, bloggers and vloggers from five continents, as well as representatives from NGOs, academia, industry and government to begin a long-term discussion about these issues and to form international working groups to promote practical change.

But a conversation about online free expression would be nothing without contributions from you. From election protests to government whistleblowing to grassroots advocacy, we’ve seen YouTube users upload, watch and share stories that would’ve never received global attention before the Internet era. That’s why we’re inviting you to submit your own video that answers this question:

“What’s the biggest barrier to free expression on the Internet, and what would you do to overcome it?”

You can go to our Moderator series here to submit ideas and videos and/or to vote on your favorite contributions from others around the world.

Please participate by September 7, and we’ll showcase many of your responses at the conference in Budapest later in the month. We’ll also offer highlights from the dialogue on CitizenTube.

Posted by Bob Boorstin, Public Policy, and Steve Grove, YouTube News and Politics

Credit:
How would you advance online free expression?

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