Everyone knows that subscription business models are based on breakage. A consumer signs up and either never uses the product or never unsubscribes from the service.
Recently I changed banks. I had many subscription services I had tied to my bank debit card. Most were courteous enough to send me a note via email that I […]

To say I am a book lover is to understate an affliction. So back in 2001 when I heard that Borders was handing over its online element to Amazon, I was a bit perplexed. Sure, Amazon represents one of the largest marketplaces online. But the idea of one bookseller handing the management of its online […]

Want to be like Kobe Bryant? Well, don a pair of Hyperdunks by Nike.

Want to have millions of viewers spread a word of a video for you? Then have the reigning NBA MVP jump an Aston Martin.
But here’s a note. Don’t make the video too slick. Make it look raw. Make it look like Kobe […]

Today was a slow day at the office. Of course one of the perks of this industry is the office is at home, or some coffee shop, or yes, even the beach. Things move so fast in this industry that I find myself thinking of slow sleepy days as a kind of luxury.
Fact is I […]

I expect something tasteful in a place of mourning and remembrance. Maybe I am old-fashioned but ads for LavaLife, who has never been the most subtle advertiser in the dating industry, on a site meant to be a memorial for loved ones is not what I expect to see. Imagine heading down to your local […]

The first post is always a little scary. You may have been writing for years but when a new title is suddenly attached to your post it seems slightly daunting. Suddenly you have forgotten how to spell the word “vision” and when you see it on the page you have a sneaking suspicion it’s never […]