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We’re back home in good old Montreal following a productive three days at the Affiliate Summit East 2010 conference in New York. First and foremost, the Big Apple is one of my favourite cities to visit having been there several times for both business and pleasure. So the fact that this was the location for the ASE10 once again was wonderful. This was probably my third attendance at an Affiliate Summit and, as usual, I was thrilled to be able to put a face to the names and people I’ve communicated with over the past several months. Also thrilling was coming home and not having swollen feet – Thank You flats!

Besides hanging out with our lovely clients Fashion to Figure and eLearners, our team had the pleasure of also reuniting with some of our fellow Canadian friends at the event, as well as other familiar partners. Also, a pleasure to see were new affiliates attending the event for the first time and getting their feet wet in this industry. We hope you checked out part 3 of our guide to standing out at conferences like ASE. It’s a crucial part of stepping your conference game up.

Even more valuable, are the recent numbers on attendance at this year’s conference. Based on these numbers, this August was the most successful ASE event yet. Over 3500 participants took part and we’re already beginning to hear the buzz about people gearing up for the Vegas conference scheduled this coming January 2011. If you were at any of the seminars, you probably caught a glimpse of Shawn Collins actively involved in helping speakers with their set up. Or, maybe you even passed by Affiliate Summit co-founder Missy Ward on your way to the exhibit hall.

In either case, we hope you checked out the ASE10 event this year and are ready for the great opportunities that ensue after an event like this. If you did attend, what did you think of the event? Was the rooftop party on the Empire Hotel your highlight of all the night-time networking events? Which seminar gave you the most insight into the industry? What did you think of the exhibit hall and the plethora of companies on display? We’d love to hear your thoughts!

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Affiliate Summit East 2010: The Aftermath

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Under Steve Jobs’ leadership, Apple has been growing from strength-to-strength in recent years.  As my colleague Adam Viener reported, Apple is rolling out its iAds platform bundled with its iOS4 operating system for its various “i” devices. But will this make a splash in the market? After all, ad platforms for mobile devices already exist and have not made a significant dent in market share, despite some industry analysts harping the “mobile’s where it’s at” mantra for the past two years.

Maybe Apple has more than a fighting chance, given the demographic of its customers who are fiercely loyal, even in the midst of buggy equipment and services like lax App developer regulations, stolen iTunes accounts, and just bad antenna design in its iPhone4.

Let’s face it, Apple fans are either highly enlightened or are users who place a product’s form at a premium over its function, as a recent YouTube video has shown. Note that this video contains language that may not be appropriate for all viewers.

Click here to view the embedded video.

Strangely, or perhaps not, I noticed that Apple did not list iAds among the features on its iOS4 page.

CNET has reported the iAds platform is intended to help developers offering free Apple apps monetize their offerings by embedding iAds within their application, sort of like an-app-within-an-app. The way it works is that Apple will sell the ads and developers will earn about 60% of the ad revenue, with Apple taking the rest. Apple is said to have already brought on big brand advertisers like Nissan, GE, Best Buy, and Geico for their campaigns and Jobs has told App Store developers that Apple has secured $60 million worth of ad inventory for the year.

While that sounds like a nice chunk of change, it could go pretty quickly based on how Apple has structured the ad costs to advertisers.

The Wall Street Journal has reported that a penny will be charged each time a user views a banner ad and $2 when the ad pops  up. This translates to a $10 CPM and $2 pay-per-play/view cost. No wonder estimates that advertisers might pay $1 million or more for a campaign don’t look so optimistic after all.

I don’t think it’s too big a risk for advertisers given that the users have already pre-qualified themselves. They’ve paid a premium for their Apple product or locked themselves into subscription plans with AT&T, all done voluntarily (no one’s died from not having an iPod as far as I’m aware). Their disposable income and Apple loyalty predisposes them to viewing and possibly acting on the ads.

The Apple Effect is well-documented and refers to consumers paying double or more over what a competitor’s products costs, in large part due to going through the company’s premium user experience. Whether it’s cell phones, mp3 players or tablet computers, this effect has already been proven.  We’ll see if advertisers are also willing to pay to experience the Apple Effect.

iAds doing things differently

To borrow Apple’s 1997 marketing slogan, the company is likely to “Think Different”, if their demo ad is anything to go by: the Toy Story 3 ad looked more like an application with a playable game, collectible wallpaper, and sound clips from the movie, rather than run-of-the-mill TV advertising adapted for a small screen. Apple seems to have nailed down the interactive element of advertising and turned it into a user experience.

But all’s not rosy in Appleland. Even as the iAds platform is being rolled out, enterprising developers have started offering iOS mods intended to disable iAds on jailbroken devices.

Google’s not sitting still either. A recent development has been their rival network AdMob’s, concern that it might be blocked from the iPhone platform because of a recent change in Apple’s terms of service for developers.

But AdMob CEO Omar Hamoui has said it hasn’t been blocked from the platform. The arrangement of co-existence with Apple’s iAds platform remains to be seen. But Apple might be doing the smart thing by adopting a wait-and-see approach, ironing out most of the bugs in its ad delivery system before making the decision to work out a revenue share agreement with AdMob or moving them off the platform altogether.

With the $1 million ticket price to play in iAds’ game it’s unlikely that smaller affiliates will have the bankroll to buy in, especially with the pent-up demand Apple will be fulfilling. Down the road, there might still be opportunity, especially when Google’s own Android cell phone platform begins the game of catch-up.

There are lots of questions to be answered still about iAds:

Will advertisers be happy with their $1 million Apple experience?
Will Google’s AdMob be edged off the Apple platform?
Will Apple analysts and watchers get more sleep?

Except for a “No” to the third question, the other lingering questions will not have an immediate answer for now. Advertisers and consumers alike will have to wait and see if the Apple Effect is pervasive enough to hold interest and dollars against the growing tide of competition and unsatisfactory service.

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Will iAds Benefit From the Apple Effect?

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When we discuss the rivalry between Facebook, Apple, and Google, we’re talking about them as ad companies trying to invent the next ad platform. Well, given what the next platform will be, Apple has a distinctive edge over Google and Facebook, and they’re already starting to leverage it.

Last week, Apple launched iAds, a platform that lets advertisers target users through existing iPhone apps. And to target those ads, the iGiant is letting advertisers tap into the data of over 150 million iTunes users.

This means that advertisers will have an additional layer of data through which to target iPhone users: purchasing history. That’s a data set that might prove more valuable to advertisers than any other.

The Mobile Frontier

When it comes to online advertising, Facebook and Google have very different business models (each with their pros and cons), but they’re still just showing conventional online ads. The real next frontier in digital advertising is mobile because mobile offers better targeting and is open to more possibilities.

With mobile, you cannot only target ads according to search history, social graph, and IP, but physical location. This could make digital larger than any other ad medium because it opens up so many more possibilities — from geo-targeted coupons and expiring offers from nearby points-of-sale, to ads for mom-and-pop shops just around the corner. Indeed, mobile advertising will really expand horizons for both performance-based ad models and targeting abilities.

Facebook and Google are foraying more and more into the mobile space, but Apple has been there longer. And while Apple hasn’t been there that much longer, it might just be enough of a lead to put them first past the post — or at least the first post, anyway.

Apple’s Lead

The iPhone has been on the market since January 2007, and there are over 200,000 thousand apps available. Google’s Android was only released about a year and a half ago and there are tens of thousands of apps available. Facebook has no mobile OS (but might be working on it), and has only its own mobile app for use on other OS’s.

So Apple has been collecting data on 150 Million iTune’s users’ behavior, location, and purchasing habits through over 225,000 apps over 3.5 years. This gives them a considerable edge in targeting ads.

Google’s Android may be on more devices, but Google lacks the years of valuable user eCommerce data that Apple has through the iTunes store.

And as Bloomberg recently reported, they seem to be handling user privacy better than Facebook has recently:

Apple doesn’t share information on individuals [...] Instead, [advertisers] can choose to advertise in certain “buckets” of applications, such as those on news or entertainment, based on characteristics of its users.

In designing its own ad platform, Facebook has often struggled with user privacy. They’ve amassed heaps of data on users’ “social graph”, but haven’t been able to give away that data without giving away users’ identity because the entire Facebook system is driven by identity.

You don’t install an app on a device, you install it on your personal profile. This means that app developers don’t just get access to your user behavior, but your personal network and life.

With an iPhone App, however, the developers have no way of knowing which “John Smith” a device is owned by. They can’t access his personal life or anything that gives away his identity.

But Apple can see what apps he’s purchased, installed and what you used them for. This data offers insight into your interests and purchasing power, and that’s something that advertisers can really use to target their message. After all, money speaks louder than words.

Nothing’s Certain

For decades, services such as Air Miles offered marketers data on consumer purchasing habits. Then the internet allowed us to target them based on sets such as search query and social graph. Now, the mobile web is bringing these possibilities together because it is both physical and digital.

For the moment Apple does seem to have a bit of a lead in the way of mobile ad delivery. But there are dozens of steps between launching iAds and iAds becoming the Adwords of mobile. A single wrong step at any turn can very easily cost them their lead.

What is certain, though, is that marketers need to start looking at targeting in different ways. Apple may or may not become the dominant mobile ad platform. But it’s more likely than not that mobile will the next dominant ad medium.

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Were you one of those eager beavers lined up outside an Apple store today waiting to buy an iPad? Electrifying the entire world, Apple is still in the throes of their worldwide launch of their iPad: a new touch-screen tablet that allows up to 10 hours of listening to music, viewing video content or web surfing, and weighing 1.5 to 1.6 pounds depending on the model of choice.

While I can’t say I’m as overzealous as some others are about the iPad, this all comes on the heels of the product already selling over 1 million units in the US. The product only launched eight weeks ago, but now everyone else who hasn’t picked one up yet has the chance to become part of an elite group.

The worldwide launch of the iPad also comes on the heels of news that (according to The Economist) “APPLE has overtaken Microsoft to become the world’s largest technology company by market capitalisation. On Wednesday May 26th Apple’s market value of $222 billion had closed the $80 billion gap which stood between the two companies at the beginning of the year. Microsoft’s value closed at $219 billion; its share price has fallen by 20% since January.”

Experts in the technology industry beg to differ about Apple actually “beating” Microsoft. TechRadar cited that “Microsoft and Apple aren’t rivals in the PC market either. Apple makes hardware. Microsoft makes operating systems that it sells to hardware makers. Once again Apple doesn’t licence its OS, so it’s not a direct rival; Google Chrome, or Google’s vision of cloud computing making operating systems redundant, may turn out to be.”

This is all true. However, the reason Apple has risen to the top has more to do with innovative thinking. Their products stand out considerably because of their polished appearance, sleek style and incredible efficiency. Essentially, Steve Jobs and the rest of the folks over at Apple did the very thing that agent of change, Seth Godin, advises in his outstanding book Purple Cow: Be Remarkable!

Click here to view the Telegraph’s slide show of Apple’s greatest products over the years.

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Apple takes the iPad Worldwide

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Apple has undoubtedly created a new frontier for mobile marketing that will see advertisers leap at the opportunity to reach customers in a brand new way.

Apple’s unveiling of their newest gadget created a ripple of excitement and few signs of skepticism as techies awed at its design while others saw it more as an oversized iPod. The new device – approximately 9 times the size of an iPod – offers users a media-consuming touch screen device that is set to compete with a variety of different products already available on the market.

For the critics that believe this is simply a large-scale iPod, there are a variety of functions and applications that are fundamentally changing the way we consume new and old media.

Of all media, book publishers had the most vested interests in the interface and capabilities of the iPad. Set to be a direct competitor with Amazon’s Kindle, the e-book experience that Apple is creating is far beyond the simplicity of reading an e-book. The “sexiness” of the page turning and high-resolution screen partnered with the Apple brand add tangible and intangible value respectively to what Amazon could never match.

Along with gaming and visual media such as movies and television, the iPad’s screen allows users to dive into a growing variety of products available through iTunes.

But the noticeable technical and visual aspects of the iPad are not what strike us the most. With the iPad, Apple has created a new platform that presents an assortment of content in a more personal way. This new frontier has created a dynamic market of mobile marketing possibilities that advertisers are drooling over.

It is no coincidence that Apple recently acquired Quattro Wireless – a specialist in mobile advertising. The potential gains for mobile marketing is massive and with devices like the iPad carving out new opportunities, Apple has set themselves up for huge future returns. And since the iPad does not support Adobe Flash, marketers are being forced to develop new kinds of ads, rather than adapting Web ads.

As such, an entirely different approach to mobile ads could come sooner than expected. The mobile platform offers advertisers the same tracking and reporting that comes with traditional Internet ads, and it reaches their audience wherever they are, given they have access to an internet connection – something that is becoming the norm in most major metropolitan cities.

Windsor Holden, a principal analyst at Juniper Research, predicts worldwide mobile ad spending will quadruple to $6 billion or more, by 2014.

The opportunity is significant, and the only question that remains is: How will advertisers integrate their offers into the platform that match the needs of their target audiences?

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Apple Unveils iPad and New Approach to Mobile Advertising

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The announcement of Google’s Nexus One phone combined with the pressure from Droid and other touchscreen technologies may finally have the iPhone worried, if not on the run.

So what could Apple do to quickly show that its iPhone is not going to let anyone see it sweat? There’s a pretty simple answer, if Apple is willing to do it.

Allow third-party applications to run in the background.

Recent ads for the iPhone celebrate the fact that you can continue a phone call while searching the Web for restaurant reservations and buying flowers online. Sure, you can do that – as well as playing iTunes music while doing other activity on your phone.

But if instead of iTunes, you prefer to listen to Pandora, then you’re stuck. You can’t do any other activity on your phone and hear Pandora’s tunes at the same time since Apple restricts third-party applications from running in the background.

Since you can do that on the Android and the Palm Pre, Apple has finally found themselves at a competitive disadvantage.

But Apple’s own development guidelines seem staunchly rooted in keeping the third-party apps out of the background, even if it means inconvenience for its users:

“Only one iPhone application can run at a time, and third-party applications never run in the background. This means that when users switch to another application, answer the phone, or check their email, the application they were using quits. It’s important to make sure that users do not experience any negative effects because of this reality. In other words, users should not feel that leaving your iPhone application and returning to it later is any more difficult than switching among applications on a computer.”

The blogging community is pining for this change to be made by Apple – and if a Google phone comes along with more muscle and background apps running, they may bolt.

“Background apps. From Twitter, to IM and VoIP apps (that are simply impractical to use with just PUSH), background apps are a must have,” wrote one blogger on Monday.

Whether this comes with a next generation version of the iPhone will be interesting to see, especially if an iPhone 4.0 is already floating around.

What is an easy step Apple can take to stave off the impending Google phone wave? Allow users to run apps in the background.

More:
Background Apps Can Help iPhone Compete

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Recently, the web was abuzz with reports of iPhone vulnerabilities that surfaced after it was found that jailbroken iPhones changed the root, or administrator, password to the phone’s Secure Shell, or SSH. As a result, someone could connect to the jailbroken phone using a remote access tool and basically have the ability to see and steal anything stored on the device. Of course, this exploit only affected those who applied the jailbreak to their phone. Those still running the official Apple code were thought to be safe.

However, a presentation (pdf) by Swiss iPhone developer Nicolas Seriot shows that even iPhones that have not been jailbroken are still at risk of malware infections from apps purchased directly from the iPhone app store. To show this, Seriot created a proof-of-concept app called SpyPhone to show how attackers could invade users’ privacy. This app compromises a user’s private data using only officially sanctioned Apple APIs. It makes use of no hacking techniques and no links to a user’s Facebook or Twitter account. In his presentation, Seriot went on to explain exactly what a rogue developer could do with a malicious app:

• Gain access to the address book with the ability to steal entries and even modify entries without the user’s knowledge
• View the browser history and YouTube searches much like traditional spyware does
• Steal account information and user passwords from keyboard cache records
• View the stored screenshots used to produce the iPhone’s famous 3D transition effect
• Guess your location by tapping into the GPS and geotagged photos on your phone

While Apple thoroughly checks each app before it is approved for the store, Seriot went on to further explain that by using simple encoding techniques and encryption, it would be quite easy for a malicious developer to disguise the payload from the reviewers.
What can be done?

Since the iPhone and the app store are such huge money makers for Apple, you can guess that this summer’s release of the iPhone’s OS 4 security concerns will top the list. Additionally, you can probably expect more to be done by developers to encrypt stored data used in their apps, and to overwrite any data that is no longer in use to prevent it from being accessed. While the community would hope that these changes would come out of a sense of responsibility, Apple will most likely be looking at ramping up security efforts from the third-party developers as a result of being in the news twice for security concerns. In the mean time, as an iPhone user, you can do the following to protect yourself:

• Research the developer of any apps you purchase. Visit their web site and poke around a bit. Make sure that they are legitimate.
• Keep an eye on your phone. If you notice anything out of the ordinary, take it in and have it looked at.
• Clear the browser cache frequently. You can also clear your keyboard cache using the Reset keyboard dictionary utility. If this is done often enough, it may help overwrite any stored screenshots as well.

Download the source code for the SpyPhone project at social coding collaborative development site github.

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Jailbreak Shows iPhone Apps Vulnerability

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When I talk SEO, most people new to internet marketing want to know what keywords are and how to use them.  Many still think that appropriate keyword usage is just keyword stuffing at it’s best.  ::sigh::

There is never a reason to ‘fool’ the search engines with keyword stuffing, unless you are a Tool.  And, yes, I mean tool as in a clever way to say jerk, not tool as in a useful thing that get’s stuff done.  But, I digress…

Search engines like keywords.  They literally eat them up.  By understanding keywords and SEO, you are helping both Google, and Yahoo!, to provide relevant results (disclaimer, I work for Yahoo!).  Keywords tell search engines what your site is about.  Using keywords in ‘key’ places is what makes your site appear high up in search engine results pages (SERPs).  If I want to rank well for the term SEO, I’m going to use ‘SEO’ all over my site.  But, it’s not just the main word that’s important.  The words that often appear with ‘SEO’ are key as well.  Words like relevance, SERPs, H1 tags, keywords, etc. tell the search engines that they can trust my usage of SEO, because there are other words that usually appear with this word in natural language groupings.

In my daily wanderings, I found this SEO tutorial for the person who is new to SEO.  I hope it helps.

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SEO For Noobs

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I’m very impressed to see these thoughtful blogging guidelines from the US Air Force. Corporations should take some notes from these very clear tips, that also leave room for creative response.

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Air Force Blogging Guidelines

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Nowadays, almost everyone is aware of how popular online video is and that growth is accelerating. In fact, eMarketer.com reports that by 2012, the online video audience is expected to encompass 88% of the American online user population – or 190 million people. Whew!

Popular Online Video Hubs

Of course, as we also know, the most popular video sharing website online today is YouTube. With an astounding 92 million users, YouTube is unquestionably the most popular online video hub on the Internet today.

That said, another popular site for online video is at MySpace. Although this site attracts 55 million users, and it does not even come close to emulating YouTube’s current success, these numbers are not too shabby.

However, since online video is growing in popularity, other businesses do want a piece of this Internet pie. Hulu.com, for instance, is now growing in popularity and as of July 2008, a comScore study determined that the site had a 1% market share. Independent sites such as Breaker.com are also a part of this unique mix as well.

Top Tier Companies Use Online Videos to Market

With this type of ever-increasing popularity, it is not surprising that companies that include Apple, Kodak, and Nintendo are advertising through online videos. After all, online videos are an extremely effective way to market a brand and enhance a company’s overall online marketing presence. Also, market research shows that, in general, videos with humor – as well as user-generated videos – tend to be the most popular.

Want to Market Via Online Video Channels Too?

Well, you are in luck as online video marketing is a very affordable way to market a product or service when compared with more traditional marketing methods.

Some tips to help you:

• Remember not to make the video a blatant advertisement. If you do go this route, it will only turn off consumers and you can be assured that they will not share this video with their friends.
• Remember to make the video humorous or memorable in some other manner i.e. shock value
• Make the video a “short and sweet” one. As consumers have short attention spans when it comes to online video, videos should be approximately between fifteen and thirty seconds long.
• Market your online video on relevant blogs, forums, email lists, and social networking sites in order to obtain maximum exposure

All in all, bad economy or not, the online video marketplace will only continue to expand in the future. Thus, it makes complete sense to take advantage of this affordable and effective form of advertising.

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Online Video Marketplace Continues to Grow

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Help Children In Ethiopia With Your XMas Shopping

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Let’s see if I got this right

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Testing Facebook Connect

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Jeff Pulver is putting together a conference and is looking for speakers.

So I’m putting out this “Call for Speakers” and looking for creative, out-of-the-box thinkers to come forward and pitch me about a topic they are passionate about and would like to speak about. (Practical talks are also welcome.)

What I hope to bring together is a gathering of people with a variety of backgrounds and industries and together explore the future of where things are going and what business models will be used to provide the dollar returns needed to get us there. I expect to bring together people from across the worlds of: Media / Internet / Communications / Entertainment. Something I would call a “MICE” event.

If you are interested in speaking at SocComm, and or would like to suggest a speaker, please contact me ASAP. The deadline for speaking proposals is December 5th but the first to approach me will be the first I consider for the event.

If you are interested in pitching your idea to him, do it via email.

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In 1999, I met a young man named James. James was an 18 year old kid who had just finished his stint in foster care. At 18, they handed him a few hundred bucks ($200 if I remember correctly) and the clothing on his back and told him goodbye. Overnight, James had no home, the clothing he was wearing and $200.

James had nowhere to go so he came to our church looking for a place to stay. We helped James, but what James needed most was a job. We searched for a position for him, but at 18 he was unwilling to swallow his pride and take our charity for more than a few days. We got a call only a few days later from a bus stop. James was leaving and before we could get to him (and we tried to get there in time), he was gone.

I can’t help James. I know no more about him than I’ve stated above. He is a ghost, but one that reminds me constantly of the need for a real adjustment phase for foster kids.

Fosters don’t have much opportunity to get a job. They aren’t given a suit, aren’t given any more than a high school education and they have no one to push them to get fabulous grades so that they can get a scholarship. They begin their life knowing that no one really cares about them personally, though many (like me) may have the urge to help them.

What can we do?

1. Support Foster Initiatives
Volunteer to teach foster kids to sew, use a computer or whatever it is that you do. You can also donate.
2. Donate Backpacks
Foster kids get transferred often, and this happens during the oddest hours and under emotionally impactful circumstances. Many times these kids transport the very small amount of treasured belongings they have in a garbage bag. This just isn’t right! Keep your eyes open for flyers that ask for donations or get up off your couch (where I’m sitting right now) and call your local DeFACS office (listed in the white pages under ‘yourstatehere’ Department of Family and Children’s Services) to inquire about offering them bags.
3. Support Back To Work Initiatives
Suits for work for those who cannot afford them.
4. Pay attention
Pew Foster Care – Studies adoption and foster care and makes recommendations. Pay attention to what they say.
5. Donate to CapitalOne’s college scholarships for Fosters.
6. Hear about life from foster kids
Check out this magazine for foster teens by foster teens.
7. Become a CASA
Court Appointed Special Advocate – I’m going to do this!
8. Adopt
Here, Here or Here.
9. Donate for change.
Dave Thomas was a foster kid and his legacy gift was to create an organization that helped fosters.
10. Stop Foster Care
Long range plan that’s worth taking a look at. Jim Casey was the founder of UPS.
11. Help them get a job
Jim Casey’s Foster’s to work initiative

Do you have a heart for foster kids? I’d love to hear how you would impact their lives.

Read more from the original source:
BlogActionDay – Aging Out of Foster Care

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BizTechDay is October 25th at the Hilton in San Francisco. Tim Ferris, of 4 Hour Work Week fame (you may have seen my own praises for his book here), is the keynote, and if he was the only speaker there, the conference would be worth more than the $250ish that it costs. Of course, he’s not the only speaker though, the lineup is fab (below).

The organizers are setting up a genius bar, much like the Apple Stores’ famed guru corner, and I’ve been asked to be the Blog Monetization genius (woot!). If you are thinking of attending, but are still on the fence, let me know as I have a significant discount for 5 people (significant=discount of $150).

Full speaker list is here:

ONE FULL DAY of latest Web 2.0 Business Ideas that you can apply to your business right away. Here are just a few of the experts presenting at BiztechDay 2008:

Tim Ferris – New York Time Best Seller and Author of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
George Wright – VP of Marketing, Blendtec (WillitBlend – one of the most successful Business YouTube Campaigns – 700% increase in Revenue)
Megan Casey – Editor in Chief from Squidoo.com
Scott Heiferman – Co-Founder of Meetup.com
Alex Craddock – Head of Small Business Marketing of Visa
Stephan M. Spencer – SEO Guru & Founder of Netconcepts.com
Christine Comaford – Mighty Ventures & Google Angel
Nish Nadaraja – Marketing Director, Yelp.com
Dan McComb – Co-Founder, Biznik.com
Adriana Gascoign – Director of Corporate Communications, hi5.com
Stu Carty – Regional Development Director, Constant Contact
Jack Mardack – Director of Marketing, Eventbrite
Vincent Lauria – Co-founder of Lefora.com
Jason Billingsley – Co-Founder Elastic Path Software
Scott Sigler – Pro-Podcaster and Author of INFECTED and CONTAGIOUS
Ian Griffin – Pro-Podcaster and President of National Speaker Association
Yaniv Bensadon – Founder of Fixya.com
Nicole Nicolay – Founder of MyTechOpinion.com
Christian Perry – Founder of Room Full of People
Ann Evanston – Regional Director of eWomenNetwork
Nancy Tubbs – Founder of FullCalendar
Patrick Schwerdtfeger – Founder of Tactical Execution
Angie Chang – Cofounder of Women 2.0
Robyn Tippins – Community Manager, Yahoo! Developer Network
Chris Pareja – Founder of B2B Power Exchange
Cesar Plata – Founder of EveryCircle.com
Pam Strayer – Awarding Winning Journalist and Media Creator
Rick Rochon – Founder of AdSymetrix.com
Elsa Chang – Community Manager, Yahoo! Local and Upcoming
Hazel Grace Dircksen – Social Networking Expert

See more here:
Genius at BizTechDay

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