Make Money Online

Know what you want…

Seems simple right? In my experience, dealing with hundreds of clients over the last 12 years, very few can actually quantify what they want.

Some tell me they want marketing help (far too vague), but when I ask about success metrics, they almost invariably cite traffic as their primary success measure. Now, not to discount traffic, but that’s not what pays the bills is it?

ROI shouldn’t be calculated on traffic*, but by counting other other measures. If your aim is engagement, count comments, reviews, buzz. If your aim is sales, count overall revenue increases, direct conversions, increase of average sales…

In an SEM campaign in particular, knowing what you want is vital, because every click costs you. Your campaigns should be highly segmented, helping you know where each dime goes, how each ad performs, how each keyword you’re buying contributes to the goals you’ve set.

Search Engine Guide has an excellent post up today about segmenting your keywords:

There are four distinct keyword segments each representing a different phase of the searcher’s buying cycle. After going through the process above you should be left with one or more groups of keyword that can be optimized into a page or several pages. The next step is to take each group and segment them even further based on those keyword segments.

Once you know what you want, you can do A/B testing to determine where your money’s going and whether or not your plan is working.  Know what you want and you have a heck of a lot better chance at getting it.

*there are a few, rare exceptions to this rule

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Online Marketing Goals

Over the past few months the industry has seemed to gone through some slight changes. Rebill offers for the most part are not run like they were before. I know this because of what’s happened to my own traffic, getting approval on my own offer, and then friends that I’ve talked to who have had to go back to “legit” affiliate offers.

So now what? Some food for thought…

Oldies but Goodies

Offers like credit reports, auto insurance, dating, etc. These are the classics but they’re offers that have been running strong this entire time for a reason…they convert. Some of the very first offers I ran back in the day were all 3 of those I listed above, and all 3 were profitable. I also see Google ads as well as Facebook ads for all 3 of those, which tells me that it looks like they’re converting just like the old days.

Mobile/IQ

Mobile used to be the hot “shady” thing to do, when rebilling people for $9.99 was unethical. My oh my if we only knew we would rebill for 10x that amount and go to bed with a smile on our faces (’our’ just referring to the entire industry). Mobile offers are doing well from what I hear. I see some ads on Myspace and other teenage oriented sites, and I also hear incenting these offers on app traffic is working nicely.

Edu

If you take a closer peek at Facebook and a few other places, you’ll see a few people running education offers. These have been kind of a “sleeper” for a while now, I ran them a while ago with some success. The only thing you have to watch out for is quality, they can end up nailing you on it. But other than that it’s a nice leadgen with a good payout for just completing a form with no credit card.

Good Ole Fashioned Business

Maybe it’s time for you to take some of those rebill profits and pour them into a business idea you’ve had in your mind for the past year. Don’t forget that affiliate marketing is just one of the ways to make money online. Build a site that people want to visit every day or a service that they don’t mind paying to use. In the age of Facebook/Digg/Reddit/etc, sharing has never been easier. This makes viral sites all the more easier to go viral.

Just some things to think about in case you’re a deer in headlights now that the FTC truck is speeding at you.

Source:

We give out way too much information online. You know it, I know it, but it’s fun and we so push the fear out of our minds and continue to chat about our kids, our friends, how annoying so-and-so is at work on Facebook, Twitter and more. But we’ve been conditioned to share, and it’s not a recent evolution.

Supermarket ‘clubs’, like those in place at CVS, Safeway, Publix, and virtually every chain supermarket, save Walmart, already share your data with telemarketers and email marketers.  The swipe saves us a few bucks so we agree… Upromise, by Sallie Mae, has already gotten into big trouble with not disclosing the truckloads of data they collect from their toolbar to their users.  Still college students add that toolbar and hope for the best. WE SHARE TOO MUCH!

A Mashable post on Data Mining in Social Media digs a little deeper, but still not deep enough. They don’t even mention the new iPhone app that’s being called a ’stalker’s dream’ nor the freaky 123People that lets you check the government documents that other people have filed (or had filed against them).

I’m big on social media, I love it, but this trend toward over-sharing, both purposefully and unintentionally, frightens me.

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Source:
Data Mining and Social Media

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New OK Go Video Actually Tops Their Treadmill Video

At work, we do these status reports and they’ve been helpful keeping everyone briefed in a large org w/o wasting time. I’ve been doing them w/my kids in the afternoons on the way home from school. Their feedback was that we needed another section for complaints.

Grace listed several complaints and I had to keep telling her to stay on track!

Also, note how important food is to them! Each of them included it in their successes…

Cady (12) — The drill sgt got hers out in 2 mins, and then critiqued everyone else’s

Successes

• Got 4 desserts on her field trip today
• Spoke her spanish conversations almost perfectly
• Won Battleship game after school

Needs to Improve

• Falls too much (up the stairs today, landed on her butt Tuesday)
• Shy

Burning Issue

• Objects to being put in the front row during gym

———–
Grace (9)

Successes

• Everyone liked the presents she made for her friend’s birthday
• Had cake after lunch
• Wrote a song on the piano

Needs to Improve

• Talks too fast (ironically she had to repeat this so we could understand it)
• Doesn’t drink all of her drink at lunch (no idea why she wants to improve this)

Burning Issue

• Struggling w/multiplication

————
Jacob (7) — I loved how pithy his responses were. All boy…

Successes

• Didn’t hit anyone today (I guess this is considered a success… LOL That one really made me laugh)
• Got a perfect score on his quiz
• Enjoyed after school snack (then came promptly home and ate a huge bowl of cereal)

Needs to improve

• Patience
• Running in school

Burning Issue

• None

——-
Ruby (4)

Successes

• Enjoyed nap (she never enjoys naptime)
• Ate all of her grapes at lunch

Needs to Improve

• Going to bed without arguing (she got mad at this point and refused to continue—she keeps this up I’m going to have to fire her)

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(via Mixergy)

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Excerpt from:
Jamie Oliver at TED: Teach Every Child About Food

Long story made short with no explanation : I’ve just created a chatroom here at Uberaffiliate, you can click here to connect to it.

Now for the explanation. If you’re anything like me, some days you’re at your house chugging away at campaigns and you just get bored. Maybe most of your friends on IM are working and can’t talk, you don’t want to wait for people to reply to your forum posts, and you just want to take a break. That’s why I set up a small chat room attached to UberAffiliate. I plan on just popping it up in a new window and letting it chill in the corner of one of my monitors. I used to hang around the Cakes chat room, but the past few times I’ve gone in there hasn’t really been anybody on.

This is also a way I think I’ll be able to connect with you guys (the readers) better. A lot of you send me IMs during the day and I’m either not paying attention to Adium, or by the time I get back to the computer to respond you’re already gone.

So if you just want a place to hang out and chat/shoot the breeze with other marketers, just head to the chat room.

Nothing big, maybe I’ll see you there maybe not! Oh if you have your own IRC program that you’re more used to, the channel is #affchat.

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AffChat at Uberaffiliate

Hey guys and girls. I just want to write a little message, and I want other affiliates to comment on this issue as well. This is kind of aimed towards affiliate networks.

This post is coming because of something that has happened to me many times. If it’s once or twice at one or two networks, okay maybe those are legit. But when it’s happened at almost every network I’ve been at, some have to be true. This actual post is because I’m planning on running smorgasbord of offers with 1 network. They gave me the heads up that 1 of the offers I requested was no good to run. So my response was basically what the rest of this post says, and a ‘thank you’ to that network.

How many times have you asked “So what are your top converting offers to run for Vertical X?” and got a list back, ran those offers, only to find out that it’s converting worse than what you’re running now?

This has happened to me quite a few times. I’ll get a list of the top offers, and then I’ll ask my AM what the offer is converting at for most affiliates. They usually say very nice things, like “It’s converting at 13% for affiliates with a $5-6 EPC”. Now I’ll be getting like a $3.50-4 EPC now so this sounds amazing, almost double my revenue. So I run the offer and guess what, it’s a $2 EPC and I’m now almost losing money. It’s just happened too many times for them all to be my fault (I know my traffic is good because I’ve run it fine on other offers that look exactly the same).

For an affiliate like me, who doesn’t even want to talk to networks anymore unless they’re going to be honest, I propose this :

Instead of telling me what offers “your affiliates are running great right now”, give me some REAL numbers I can look at. If you have 1 affiliate running at a $6 EPC and 10 affiliates running it at a $2 EPC…tell me the offer has a $2.50 EPC. If that doesn’t beat what I’m running now, that’s just the way it works and I won’t run the offer. But if you’re honest about it and you get an offer in a month that has a $3.50 EPC overall, when you come to me I’ll actually run the offer. It’s annoying to run the offer, not see the $6 EPC, and lose money half the time just to find out that it’s a bad offer.

There was 1 vertical where I literally ran at least 20 different offers where every time I was told were the best offers at the time with great EPCs, only to find out that they all sucked. Lost at least $10,000 just to learn that anything an AM tells me about this offer is going to be a lie, and I should just call it quits.

Anyone with me?

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As from 1st February 2010, Michel Gerard takes over the affiliate management of Trend To Go run on Shareasale, from Allen Miller at AMWSO. Michel has been an affiliate manager with AMWSO for 4 years and is committed to the affiliates’ success.

TrendToGo.com is one of the fastest growing merchants on the Shareasale affiliate network, featuring a vast selection of sterling silver jewelry, stainless steel jewelry, authentic designer watches, authentic fragrances, Designer handbags and apparel at 30-50% discount on retail prices.

The Trend To Go Affiliate Program pays a 10% – 25% tiered commission on products sold when placing text links, banners or widgets on your website. Cookie Tracking is 120 days, which is better than most other affiliate programs in the same vertical.

Not yet an Affiliate?
Check out more information about the TrendToGo.com affiliate program right here.

Sign up for the program here.

Contact Affiliate Partner Manager: Michel Gerard

Original post:
TrendToGo Affiliate Program – Change of Affiliate Manager at AMWSO

So Nickycakes has come out with his first affiliate industry product he calls LPLockdown. It’s a service that provides cloaking for your landing pages so other affiliates can’t see or steal them.

LPLockdown : The Good, The Bad, and The Ugly

The Good

We’ll start off with the good here. The things it does for your pages are nice, if you’re not currently doing something like this with your pages, you should look into it. LPLockdown will :

1) Cloak your pages from other affiliates. Cakes has a database of affiliate IPs he’s collected, so when they hit your landing page they’re redirected somewhere else.

2) Steal their traffic if they steal yours. if someone rips your page 100% and leaves your javascript, you can redirect traffic from their page to your page/offer.

3) Uptime/downtime monitor so if your landing page goes down you get a notification.

The Bad

While there are positives to using this service to protect your page, there are cons to this.

1) It’s not self-hosted. And seeing as Nickycakes himself said it’s “by affiliates for affiliates”, do you want to give Nicky (an affiliate) potential access to all of your landing pages?

2) I have a friend who programs and said he programmed the exact same thing for himself in 2 days. Do you want to pay $50/month for something you can pay a programmer a few hundred bucks and have forever?

3) This is interesting…reverse IP lplockdown.com. You’ll find the site 11i.us. Check the WHOIS on that info. It’s Nicky’s actual info. Do you trust a product who was created by someone that can’t privacy protect their own self?

4) It looks like I designed that site the first week I learned Photoshop. The WordArt in the video gives it a nice ‘95 touch.

The Ugly

Everyone is pretty aware that this is NickyCakes’ product. I’ve gotten the chance to meet him and chat at events and he’s a nice guy. Like with all arguing on the internet I think once everyone comes together we realize how lucky we are and the pansy e-fighting that happens doesn’t really mean anything anymore.

Be that as it may, Nicky’s online persona has always been ripping others in the industry to shreds. He rips on the big Gurus like Shoemoney and Chow, and also has torn apart myself (the Goober) and Ubercamp.

So the question is : if he really made this product to “contribute” to the industry, why does he have to charge for it (more so $50/month…maybe $5-10/month would be more legit)? Especially when it’s not anything advanced, it’s like making a blog post about how to track keywords with PHP. Again I’m not a programmer and haven’t seen the backend of LPLockdown, but after talking to friends it doesn’t seem all that hard to just do this on your own (or pay someone to program it for you). I’d use LPLockdown as a fresh reminder that you should be doing your best to hide and protect your pages.

Nickycakes having financial trouble perhaps? Gotta pay those taxes.

Here is the original post:
Nickycakes Gains GURU Status w/ LPLockdown (/sarcasm)

Easy to enter and also develop some great content for yourself at the same time!

Simply write an honest review of EncryptStick™. [We're not looking for sycophantic praise, simply an honest review of the software, and how it can help users encrypt and secure their private files]. Once you’ve written the review, place it on your website/blog [and link to the EncryptStick.com website through a CJ affiliate link]. The competition runs to midnight [Pacific Time] on Sunday 28th March 2010.

The best review will win the Grand Gathering Gift Basket, or a cash prize of $198 if this is what you prefer, provided that your review and affiliate link is still active on the 1st of April 2010. We’re not just giving away a gift basket! The first 10 entrants will be given a full EncryptStick™ license worth $39.99.

Simply create your review and email the link to James Nardell (James.Nardell [@] AMWSO.com) [using the subject line '2010 EncryptStick Review'] before midnight on Sunday 28th March 2010. Make sure you include your; name, address and most importantly the URL where we can find your link! The winner will be announced in the April affiliate newsletter.

Check out the latest EncryptStick affiliate newsletter here.

Learn more about the EncryptStick affiliate program here.

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Win a sweet sweet prize!

This isn’t meant to be a long and planned out post with my 2010 predictions, just getting some thoughts out.

Here’s what’s been happening with me and my product launch. My plan has been to set up a continuity offer with a product but have it be legitimate at the same time. Believe it or not I think there are ways to attract customers without offering them a Free* Trial. I’ve now been rejected by 2 or 3 merchants and am awaiting the reply on another. Because of all the scamming that went down in 2009, Visa/Mastercard are tightening their grip on things…especially domestically. And since I don’t have any real processing history, domestic is the route I have to go. So even though my offer is completely legitimate and actually charges them up-front for a sale, the banks are saying no just because there is continuity involved (I don’t want to get into the specifics, but my charges monthly would be under $20, not $110.33). This sucks pretty bad because now I may be forced to abandon that business model and try and make this work by just straight selling it. I’ve put too much time into it to scrap, but now I have to make huge changes. I have to now build a full website and come out with a mini product line so I can offer combo packages and things like that to incent customers.

That’s how 2009 impacted me, where will the affiliate industry be in 2010? While working on all of this product mumbo jumbo, I kind of “left” the affiliate industry for a while. Didn’t talk to my AMs much, didn’t browse offers, didn’t keep up too much on the news. Now that I’ve been looking to get some campaigns and other projects running again (with the product delay I have to make money somehow), things seem to be changing. Rebill offers that made up a lot of business for affiliate networks are dropping. There are still ones that exist and offers running well so it’s not like they’re completely dying, but things will change.

I think many affiliates will realize that before rebills came along everybody was still making money. Not millions every month, but there was plenty of money to be made and there still is.

I’ll keep you guys posted on what happens with my projects and how everything is influencing them.

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Affiliate Marketing in 2010

Happy New Year! After a pretty slow 2009, we’re glad to be moving forwards into a new year. And it’s been starting off quickly with a range of new clients getting their affiliate program launches under way. First on the launch pad we have Pixily.com who offer an award winning document management and scanning service. This should be live by Feb 1. They’ll be followed in the weeks after that by SStands.com, selling a range of MS office tools and applications, the SexywearAvenue with their wide range of costumes and clothing. A couple more under wraps but aiming for February launches are an Diamond and Jewelry store and a store selling cookies! More on all these programs as they launch!

Original post:
Kicking off 2010

Just wanted to say congrats to Jeremy on rolling out The ShoeMoney Sytem. As much hate as he gets (which the hate has died down tremendously because a) people realized that fat jokes are only funny for so long and b) plenty of legitimate trolls have entered the industry that are actually worth the negative attention), the man knows how to launch and run a successful web-based business.

Can you believe all the self-hype about it? I’m sure many people read “how to make money step by step” and are a bit skeptical, after all that’s what every shittyscammy bizopp promises. Will it lead you step by step to making money? Probably, if you actually digest the information properly. You can check out one of the free videos to kind of get a feel for it (I just watched about half of one of them). You can also read about it on his blog. If you’re just getting started into the industry or have some O.K. businesses running online, Shoe is a guy that’s worth listening too. If you’re just a shady aff raking it in on rebills trying to stay cloaked, you’ll probably find this boring.

I don’t want to plug it too hard because I don’t know the full system and I don’t know how much it’s going to cost, but it looks like Shoemoney put a lot of work into this and so far it looks like he did a pretty good job. So, nice one dude.

P.S. This isn’t a paid review.

P.P.S. Like the category I put this in whoop whoop :p

Excerpted from:
ShoeMoney System, Cool Beans