Fresh from Chris Henger at Google-DoubleClick-Performics:
We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. […]

As more people learn about the tactics of NebuAd, more groups come out against them and they are organizing. ClickZ is reporting that six advocacy groups have formed a loose coalition to fight NebuAd. The groups so far are: Electronic Privacy Information Center (EPIC), the Electronic Frontier Foundation (EFF), the Center for Democracy and Technology […]

It’s taken me a few days to get to this one, but I read the blog of New York Law School Associate Professor James Grimmelmann where he analyzes the NebuAd controversy. In his analysis, he comes up with a fascinating point that what they are doing may constitute copyright and trademark infringement, in addition […]

By offering the proportion of the margin of your product or service to a large number of affiliates, you can dramatically boost sales albeit at a lower overall margin rate. By sharing the profits of a sale with other websites, it is possible for webmasters to generate higher sales volumes. By devising an attractive affiliate […]

Reality check…
This is a must-see interview on how the affiliate marketing game is “changing” in 2008 with Larry Joseloff, VP Content, Shop.org from the Internet Retailer Conference & Exhibition 2008 in Chicago.
Is this the truth or just illusion?

More: Reality Check: Shop.org Video

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What are Affiliates?
It is hard to get  concensus on that. In my eyes affilites are “meta-thinkers” who are often dissatisfied with the status quo. Affiliates are all about finding “digital independence” and they do this by naturally pushing the envelope. Tactics vary but the internal make-up, the essence, is often the same. Quick and nimble meta-thinkers and […]

In Part 2 of ShareASales Pledges and Expectations blog series, Brian posted a very detailed explanation of how SAS will be handling Affiliate PPC Search issues, such as trademark bidding.
My post isn’t about the policy per se. Although, I think it is fair approach to the concerns surrounding affiliates doing PPCSE marketing. Overall, I personally […]

The Associated Press thinks that Fair Use means it’s Fair to Use unless you’re a blogger.  They don’t like the blogoshpere’s use of too many quotes from AP articles and they want to set a policy of what constitutes fair use, as opposed to the federal government.
Check out this article’s coverage of the issue:
Jim Kennedy, […]

I previously reported on a big win ($230 million) MySpace got on Sanford “Spamford” Wallace, and today comes news that Scott Richter and his company, Media Breakaway must pay MySpace $4.8 million in damages and $1.2 million in attorney’s fees for sending unsolicited advertisements to MySpace members.
It’s interesting that the headlines for this have ranged […]

I am participating in the Association of Virtual Worlds, a new collaboration between 3D social and business explorers. The new organization has surpassed 2,000 members in only three months. As part of my research into 3D worlds I found a new site, Zoomii that offers a taste of what 3D browsing and Web Services can do when mixed together. The […]

Today I received a MyPoints BonusMail email message with the unusual subject line “Tell Congress to Protect Seniors’ Medical Benefits.” That subject line immediately piqued my interest because of its political nature. I was, however, immediately troubled because I knew the focus of MyPoints is to award consumers points for their clicks and actions. Even […]

Performance Marketing Alliance 
I just received an e-mail from Rebecca Madigan, from AffiliateClassroom.com, about the Performance Marketing Alliance and I urge people to get involved with this project. I plan on it and I am pleased to see names like Brook Schaaf, Lisa Riolo, and other veterans getting the ball rolling. Let me know how I can help.
The e-mail:
“We’re on […]

Are The Affiliate Walls Crumbling?
Jeff Molander thinks so in his latest piece and I must disagree, although I think drop shipping holds promise. The walls of affiliate marketing are not “crumbling”, but the boundaries are shifting. This shift is happening for several reasons and I will note a few:

Retailers have mastered trench affiliate tactics. Affiliates tend to […]

I was honored to have won last year’s LinkShare Golden Links Performance Marketing Most Vocal Advocate Award.  It’s that time of year again and LinkShare has just announced this years nominee’s for the Golden Links Awards.
This year the nominees for Performance Marketing’s Most Vocal Advocate (whew that is a mouthful!)  are InternetGeekGirl (Stephanie Agresta), Revenue […]

Subtitle: About Data Feeds, Web Services and the use of Interfaces (APIs) in Affiliate Marketing.
Slow progress is made when it comes to the utilization of data feeds and web services by affiliate networks and also by advertisers. The biggest progress is currently made when it comes to web services, which is a good thing.
The use […]