So we’re heading into the holidays, but the economy is in a serious rut. People have shopping to do, but consumers are restricting their budgets. This leaves affiliates wondering: what should I be promoting?

The obvious answer is that if consumers want savings, affiliates should promote savings. But with all different kinds of savings to be […]

Even though there are some major brands running affiliate programs (either within a third party network or independently), for the vast majority of companies, affiliate marketing is often perceived as a small fry tactic that’s better suited for brands that either (1) don’t have a major brand presence, or (2) have outright sketchy product offers. […]