Even though there are some major brands running affiliate programs (either within a third party network or independently), for the vast majority of companies, affiliate marketing is often perceived as a small fry tactic that’s better suited for brands that either (1) don’t have a major brand presence, or (2) have outright sketchy product offers. […]

Traditionally, successful jewelers have served as both fashion counselor and gem educator to their loyal customers who come searching for just the right gift. As one of the largest, most respected online jewelers, ICE.com attributes its growth and success to carrying on this tradition with its’ online customers. Recently ICE.com won the 2008 Publisher’s Choice […]

Everyone knows that subscription business models are based on breakage. A consumer signs up and either never uses the product or never unsubscribes from the service.

Recently I changed banks. I had many subscription services I had tied to my bank debit card. Most were courteous enough to send me a note via email that I […]

I’ve read a couple blog posts in the blogosphere about people who’ve expressed their feelings about a specific website or product, and a while later, being contacted by a representative from that website or company trying to resolve the problem. I think the idea is pretty neat, and makes Twitter a great tool for businesses […]