Fresh from Chris Henger at Google-DoubleClick-Performics:
We are pleased to introduce Google Affiliate Network . Effective Monday, June 30, 2008, DoubleClick Performics Affiliate will operate as Google Affiliate Network. The integration with Google’s brand is a reflection of efforts to quickly assimilate our business and teams, as well as reinforce Google’s commitment to the Affiliate channel. […]

As more people learn about the tactics of NebuAd, more groups come out against them and they are organizing. ClickZ is reporting that six advocacy groups have formed a loose coalition to fight NebuAd. The groups so far are: Electronic Privacy Information Center (EPIC), the Electronic Frontier Foundation (EFF), the Center for Democracy and Technology […]

It’s taken me a few days to get to this one, but I read the blog of New York Law School Associate Professor James Grimmelmann where he analyzes the NebuAd controversy. In his analysis, he comes up with a fascinating point that what they are doing may constitute copyright and trademark infringement, in addition […]

Reality check…
This is a must-see interview on how the affiliate marketing game is “changing” in 2008 with Larry Joseloff, VP Content, Shop.org from the Internet Retailer Conference & Exhibition 2008 in Chicago.
Is this the truth or just illusion?

More: Reality Check: Shop.org Video

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What are Affiliates?
It is hard to get  concensus on that. In my eyes affilites are “meta-thinkers” who are often dissatisfied with the status quo. Affiliates are all about finding “digital independence” and they do this by naturally pushing the envelope. Tactics vary but the internal make-up, the essence, is often the same. Quick and nimble meta-thinkers and […]

In Part 2 of ShareASales Pledges and Expectations blog series, Brian posted a very detailed explanation of how SAS will be handling Affiliate PPC Search issues, such as trademark bidding.
My post isn’t about the policy per se. Although, I think it is fair approach to the concerns surrounding affiliates doing PPCSE marketing. Overall, I personally […]

The Associated Press thinks that Fair Use means it’s Fair to Use unless you’re a blogger.  They don’t like the blogoshpere’s use of too many quotes from AP articles and they want to set a policy of what constitutes fair use, as opposed to the federal government.
Check out this article’s coverage of the issue:
Jim Kennedy, […]

Today I received a MyPoints BonusMail email message with the unusual subject line “Tell Congress to Protect Seniors’ Medical Benefits.” That subject line immediately piqued my interest because of its political nature. I was, however, immediately troubled because I knew the focus of MyPoints is to award consumers points for their clicks and actions. Even […]

I was honored to have won last year’s LinkShare Golden Links Performance Marketing Most Vocal Advocate Award.  It’s that time of year again and LinkShare has just announced this years nominee’s for the Golden Links Awards.
This year the nominees for Performance Marketing’s Most Vocal Advocate (whew that is a mouthful!)  are InternetGeekGirl (Stephanie Agresta), Revenue […]

This was quiet. I haven’t seen much on it today. It came in a discreet e-mail.
Jonathan Levine and Yasuhisa (”Yaz” ) Iida have been named co-presidents of Linkshare. It looks like it takes two people to fill Steve Denton’s shoes. The man must have big feet.
I’ve worked with Jonathan in the past in his different […]

Jay Weintraub of LeadsCon fame along with David Rodnitzky of PPCAdbuying are putting together a get together. Jay told me the main point of the program is to demonstrate to the world that the lead-gen space isn’t filled with a bunch of bookworms. No program. No boring speeches. Just a bunch of the smartest minds […]

It has been way way too long since I have posted to Revenews and it feels great to be back.
Those of you in the affiliate marketing community will agree that research data on our industry is scarce. There are a few good sources for affiliate data such as:

AffStat
Performics Affiliate Study
Marketing Sherpa’s Affiliate Study
Jupiter Research on […]

Left to Right, Outside:
Left to Right, Inside

Lisa Picarille
Rexanne Mancini

Forrest Schaaf
Kerri Pollard

Joe Alagna
Brook Schaaf

Sam and Rozi Khwaja
Brad Waller

Matt Earls
Danielle Stone

Billy Hugo
Lara Holloway

Rebecca Madigan
Linda Woods
Maria Murphy
Lisa Riolo
Kristine Kirschke
Todd Crawford

Last Wednesday in Camarillo, CA, we had a dinner to discuss an industry association. The dinner drew a high-caliber, longtime group of affiliate marketers. Brad Waller of ePage […]

Breaking news as first reported by Linda Buquet at 5StarAffiliatePrograms.com, Internet retail giant Overstock who most recently dismissed their estimated 3,400 New York affiliates from their affiliate program which I had written about in a previous post Overstock.com Terminates All NY Affiliates has recently filed suit with the Supreme Court to fight the New […]

Everyone knows that subscription business models are based on breakage. A consumer signs up and either never uses the product or never unsubscribes from the service.
Recently I changed banks. I had many subscription services I had tied to my bank debit card. Most were courteous enough to send me a note via email that I […]