Explain to us, what exactly is Nero and when did they first launch their company?
Nero began as Ahead Software in 1995 and launched Nero Burning ROM shortly after. Since then our goal has evolved and Nero has become the premium creator of liquid media technology. Our core mission is to provide consumers with the freedom to simply enjoy their music, photos, and videos, regardless of hardware or file format, by taking a unique platform neutral, standards-based approach to solution development. In essence, allowing users to create and distribute their content anytime, anywhere and on any device.
When did Nero decide to branch into the affiliate marketing space?
We’ve been actively working with our affiliates since 2006.
What trends have you seen since entering the performance marketing space?
What we’ve seen is a move away from companies just signing up with affiliates without much thought. Lately, affiliates and merchants have been actively seeking true partners to complement each other and a move away from strictly content affiliates toward value added partners such as coupon, and search affiliates.
Who would you say is Nero’s average customer? What do customers look for the most in Nero products?
Nero’s average customer is a PC user who seeks reliable and friendly software for burning media, allowing storage, portability and sharing of their photos, videos, and music.
Nero already has a foothold in the American market, but recently the company decided to branch into the Canadian market as well. When did Nero expand north of the border and based on your observations, how have affiliates been benefiting from this?
Nero has always had an unofficial presence in the Canadian market and officially launched a French site in January of 2008. This has allowed us to connect directly to Canadian consumers quickly and easily by leveraging Canadian traffic of top Canadian affiliates.
What percentage of your sales would you say comes from the Canadian market?
We can’t disclose the exact percentage, but it is a healthy part of our overall sales.
What interesting trends have you noticed from Canadian shoppers that affiliates might find useful to know?
Most of our Canadian consumers appreciate the ability to purchase their items in their currency. Often, we’ve noticed that merchants who leave the math to the consumers when they post their prices in non-Canadian currency experience a higher drop-off rate than merchants who list prices in Canadian dollars.
What sort of trends does Nero foresee for the fall and winter seasons and what should affiliates, especially those targeting Canada, do?
With the focus on thrift this past year we’ve noticed a big move toward users looking for value and lately these have been coupon-oriented sites or affiliates that actively interact with their audiences. These sites have successfully engaged their clients with dedicated blogs, emails or specialized landing pages. We’ve worked with partners in designing specialized landing pages and coupon codes that make visitor’s experience special and focused. 
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Share Results chats with Nero about the Canadian Market
