Link baiting is a technique used to generate inbound links to your website. When done properly, this style of content will get you more links, better keyword relevance, improved online visibility, greater authority, and more trust from the search engines. With all these benefits, it’s no surprise that link baiting has become a staple in […]

As a freelance copywriter, the majority of the work I do is SEO content writing. In doing so, I deal with a lot of clients who have specific demands for their copy. One request that keeps popping up is to maintain an optimal keyword density. My question is this: does keyword density really matter anymore? […]

You break your back running your blog, but as months roll by, your number of RSS subscribers can still be counted on two hands. It’s a depressing situation, and it can make you question the whole point of blogging. Don’t get down on yourself; there are several things you can do to increase your blog […]

One of the biggest mistakes I run across is website owners getting so obsessed with SEO they completely ignore the usability of their site. They get so crazed with the idea of ranking well in the search engines that it’s all they focus on. In their pursuit of search engine rankings, they diminish the other […]

If you want to have any success with online marketing, you need to build a website that people will stick around on for a while. If people hit “back” the second they land on your page, you need to follow these tips for lowering your bounce rate. A lower bounce rate means improved conversions and […]