Family | Make Money Online

Second Episode of Coffee with Nicky

April 22, 2009 No comments

A little while ago, our CEO, Nicky Senyard, launched a new video blog format called Coffee with Nicky. Well, Nicky has just released a new episode, and it’s all about Twitter, social media, and managing the the public/private/professional divide of your various online presences. We hope you enjoy it as much as we did…

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Second Episode of Coffee with Nicky

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Holiday Recession Opportunities

November 24, 2008 No comments

So we’re heading into the holidays, but the economy is in a serious rut. People have shopping to do, but consumers are restricting their budgets. This leaves affiliates wondering: what should I be promoting?

The obvious answer is that if consumers want savings, affiliates should promote savings. But with all different kinds of savings to be had online, even that answer isn’t too helpful. Well, some recent statistics suggest that affiliates should be pushing family-related coupons.

Coupons Rising
Months before the credit crisis peaked, both comScore and Hitwise were already seeing coupon downloads rising. For instance, as far back as May, Hitwise reported that visits to coupon sites were up 85% year-over-year. Consumers were also spending 39% more time on these sites that the previous year, and searches for the term “coupons” were up 45%. Then in July, comScore observed that 59% of shoppers coupons were using coupons to save money.

Coupon Opportunities
Consumers use coupons in two different way during the holidays: (1) directly, by saving on actual purchases, and (2) indirectly, by helping them save on necessities so that they have more to put toward holiday purchases. Of course, promoting coupon offers on a wide array of potential gift ideas can be challenging and time-consuming, so affiliates might want to focus on helping people save on basic necessities. After all, the numbers show that the majority of coupon users are women, and that coupons related to family necessities are the most popular.

In October, the Marketing to Moms Coalition found that some of the most popular ecommerce activities for women were shopping for their children and downloading coupons. By promoting family-related coupons, then, affiliates can not only target the kinds of products that consumers look for in a recession, but especially the demographic that is most actively searching for them.

Recession Affiliate Strategies
A recession marketing tactic used by many merchants is to offer strategic pricing or customer incentives. A good affiliate recession strategy, then, is to target online shoppers who most actively seek out these strategic pricing offers. Mommies are a great recession niche because they are (1) they most actively seek out deals on family-related necessities, and (2) download more coupons than any other demographics, and family-related coupon downloads searches are up across the board.

Although a recession entails an economic slowdown, it doesn’t necessarily mean there is less opportunity. Rather, it represents a new set of opportunities. After all, there are just as many consumers as there were before, it’s just that their spending habits have changed. This means as an affiliate you are dealing with a whole new set of market demands, and that demand is largely for savings, especially on basic necessities.

When it comes to basic family necessities, there’s considerable opportunity for affiliates. Since moms often manage family budgets, they use much of their time online to find savings. By helping these moms find those savings, affiliates can both continue to profit despite the recession, and help families stretch their budgets further.