Make Money Online

Next to holiday shopping, the back-to-school season has become the busiest shopping period of the year and retailers across the globe have been pulling out all the stops to try and capitalize on this busy time of year. According to the NRF’s Back to School Consumer Intentions and Actions Survey, conducted by BIGresearch, 47.6% of consumers will begin their back to school shopping two to three weeks before school begins.  What’s more, online shoppers will spend an estimated $266 more than parents who choose to do their shopping in-store.

With the first day of school just around the corner, now is the time to take advantage of this back-to-school spending spree. Our merchants here at Share Results are featuring some enticing back-to-school promotions that many of our affiliates have been using to make the most of this shopping season. If you’re looking to add new merchant promos to your repertoire of affiliate campaigns take a look at the offers below and login to your affiliate account to grab the promotion codes for each.

Addition Elle/Penningtons/MXM
FREE Shipping on orders of $75 or more + customers get 10% off on orders
*Expires September 1st, 2010

Fashion To Figure
Save 15% off orders of $40 or more and get FREE SHIPPING on orders of $65 or more
*One time use only. Expires after September 30th, 2010

Tundra Gear
40% OFF orders on Tundra and snowboarding hats, as well as NFL, NHL and College Football Pins
*Cannot be combined with any other offers. Expires October 1st, 2010

UnderGroundHipHop
20% OFF all clothing!
*Coupons expire after August 31st, 2010
*Cannot be applied to previous purchases or combined with other coupons.

DentalPlans.com
Customers that join any discount dental plan will enjoy a Quick Plan Activation + 3 additional months FREE
*Expires after August 31st, 2010

CASH PERFORMANCE BONUS:
*$30 Bonus for referring 5-9 new orders
*$50 Bonus for referring 10-19 new orders
*$75 Bonus for referring 20-29 new orders
*$125 Bonus for referring 30+ new orders
*Expires after September 30th, 2010

Zoobooks.com
10% OFF products on orders over $25
*Discount does not apply to subscriptions. Expires after August 31st, 2010

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Back-To-School Promotions

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Those of us living in the digital world know that online content can be posted instantaneously and modified just as quickly. Even online ads, e-mail campaigns, and promotional websites can be executed at mind-boggling speed.

In an odd way, this may lead to the perception that it takes less time and effort to create online promotions. Behind the scenes, however, writers, graphic designers, and techies do their magic for online content to look good and work right.

That’s why it’s worthwhile to get a reality check from professionals who do this kind of stuff for a living. The latest industry wake-up call is in the form of a new guide that compares digital to traditional advertising from a business perspective. You can get it free (pdf) from the American Association of Advertising Agencies.

While its audience is ad agency managers, the guide includes some eye-opening facts that may surprise others involved in producing online content. Author Joe Burton, an executive with ad agency McCann, says that digital advertising involves costs that are essentially DOUBLE traditional advertising on the basis of “full-service” agency fees. He cites as the reasons labor intensity, the need to have digital resources in-house, a blurring of media, production and creative areas, and the necessity of new organizational structures to accommodate digital work.

On the other hand, Burton says: “In general, one should expect the relative increase in agency resources to be offset by relatively lower media spending as a result of better targeting, measurement and proven effectiveness increases.” So the good news is digital advertising, which Burton defines very broadly as virtually any activity in the digital space, is very measurable, precise, and effective.

Of great interest is the section of the guide that “debunks common myths”. One of them is that digital media is cheaper than traditional media. This was true in the past, but not anymore, according to Burton. That’s because “the combination of better targeting and the ability to measure and optimize” actually puts digital media at a premium price over traditional media. Another myth relates to the belief that only a few key digital channels are dominant. Wrong, says Burton: “…there are literally hundreds of major players and thousands of second-tier channels offering unprecedented opportunities for tightly focused niche campaigns.”

Despite acknowledging that the online world is fraught with challenges, this guide reinforces the value of all things digital – and presents a compelling case for continuing to move traditional ad dollars into digital media.

——————
Barry Silverstein is a freelance writer/marketing consultant and co-author of the McGraw-Hill book, The Breakaway Brand.

See more here:
Online Advertising: Hard Work, but Worth It

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I’m very impressed to see these thoughtful blogging guidelines from the US Air Force. Corporations should take some notes from these very clear tips, that also leave room for creative response.

See original here:
Air Force Blogging Guidelines

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Help Children In Ethiopia With Your XMas Shopping

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Jeff Pulver is putting together a conference and is looking for speakers.

So I’m putting out this “Call for Speakers” and looking for creative, out-of-the-box thinkers to come forward and pitch me about a topic they are passionate about and would like to speak about. (Practical talks are also welcome.)

What I hope to bring together is a gathering of people with a variety of backgrounds and industries and together explore the future of where things are going and what business models will be used to provide the dollar returns needed to get us there. I expect to bring together people from across the worlds of: Media / Internet / Communications / Entertainment. Something I would call a “MICE” event.

If you are interested in speaking at SocComm, and or would like to suggest a speaker, please contact me ASAP. The deadline for speaking proposals is December 5th but the first to approach me will be the first I consider for the event.

If you are interested in pitching your idea to him, do it via email.

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We’re very excited to announce the new release of Google SketchUp 7. If you don’t already know about the fun you can have with SketchUp, here’s a quick recap:

SketchUp is software you can use to build 3D models of anything: your house, killer robots, furniture, trees, abstract art — anything. Architects and engineers use it to design buildings and other structures. Woodworkers use it to plan their projects. And lots of people use it to figure out where to put their furniture. SketchUp is easy to learn, it comes in free and Pro versions, and it’s more fun than a houseful of clowns. Oh, and you can use it to build models for Google Earth, too.

So what’s new in SketchUp 7? There’s too much to list here, but we focused on three major areas for this release:

• • Making it easier to share what you make and collaborate with other people – We built a better link between SketchUp and the rest of the 3D world, made it possible to “sign” your models, and added Google Docs–style collaboration and sharing to our 3D Warehouse.
  • Adding powerful features for experienced SketchUp Pro users – SketchUp is only half of the SketchUp Pro suite; the other half is all about sharing your work with your clients. LayOut 2 (which is now officially out of beta and rarin’ to go) lets you create multi-page documents and presentations. Your models are linked to your LayOut file so that changing the former automatically updates the latter.

  Take a look at the What’s New in 7 page on the SketchUp website to get the whole scoop. There’s a great video to watch, and it stars some of the more prone-to-sunlight members of our engineering team — in lab coats, no less. Don’t miss it.

  Posted by Aidan Chopra, SketchUp Product Evangelist
  

  

  

  Introducing SketchUp 7

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I just got back from the Community Managers Meetup in San Francisco, which was held at the Thirsty Bear Brewery. There was only a small crowd, but I think that’s how it goes when you are just starting a new group. Rich Reader, a social media consultant, and Adam Jackson, Community Manager at Yoono (firefox extension based on your social sphere), were there. Some of the topics we discussed:

Keeping the objective in mind
– what do you want to accomplish?
Measuring Success
– Metrics, growth, engagement, etc.

Next month we’ll be discussing the tools we use to manage our community, including how we measure success (since it was an interesting topic this time). If you are a community manager and would like to join us, the group on Upcoming is Community Management Meetup. We meet once a month, somewhere in San Fran.

Likewise, if you are a business that wants to host us one month, we’d love to take this to a place with a whiteboard occasionally. Email me at robyn at sleepyblogger dot com.

The rest is here:
Community Managers Meetup #1

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I’m trying out a new ad service which places links in my blog. Triggit’s Robert Dunn pinged me a while back and asked me to take a look, so if you have any feedback on the service, please let me know.

Read the rest here:
Triggit

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No, I didn’t go to BarCamp London but I noticed that Slideshare was featuring their presos in the header. Glancing through a few of the topics, I was intrigued by the Moo API preso. It’s a great ’sharing’ preso, because I don’t really need to hear the person talking to get the bulk of the info.

I initially clicked because I love Moo, but the preso was a great way to really show off what their API does and how easy it is to get it working for you. Very cool!

Original post:
Great Slideshow From BarCamp London

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• Yahoo's Doing Just Fine, Thank You – Devx Blog
  (tags: ydn yahoo open)

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links for 2008-09-25

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• CRM News: Analysis: The Social Media Puzzle
  (tags: socialmedia)

Continued here:
links for 2008-09-24

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Nintendo is using YouTube in a very unique way to promote WarioLand and the Wii. As he bursts through blocks and rocks his way through tunnels, the actual page layout of the YouTube site falls apart piece by piece. Innovative, interesting but unfortunately not quite perfect.

Rules of good word of mouth marketing are simple, and they ALWAYS include a sharing feature. Normally on YouTube I can share via embed, url or email. Obviously I see why embed won’t work, but the other sharing features are important. Viral stuff spreads easier with actual mechanisms that encourage virality.

So, I grade this one at 85%. Sad, because it’s so close to 100%.

Go here to see the original:
Amazing Ad For Wii On YouTube – Minor FAIL in WOM Execution

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Photo Credit Brad_Crooks

Brad Crooks took this pic of me at one of my panels on Sunday at BlogWorld Expo. I look like I’m in the Thriller video!

The rest is here:
BlogWorld Expo 08 – Robyn Tippins

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This is great. Even as a repub (yeah, I know, the only one in Cali) I think this is so funny! Kudos to Hugh Atkin and Alastair Corrigall who edited this altogether on YouTube. (via)

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Rickrolling McCain

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Why is everyone bitching because this app was not approved? I’m trying to find out where the outcry is coming from… Why is it a bad thing that Pull My Finger was removed? Editorial control (ie real human actually looking at apps) is what we’re all begging for on most platforms. Is the argument that this is subjective? I’m totally confused as to what we are missing out on by not being able to buy this app? (via)

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Apple Holding App Developers To Minimum Standard-The Horror!

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