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Taking advantage of extensions for your browser of choice is a great way to customize your browsing experience. I tend to use Google Chrome, and lately have been paying more attention to the ton of extension options offered. The great thing about utilizing extensions for any browser is that you tailor your browsing experience to your own needs. Of course everyone will have their own preference on how they browse, and this gives you additional abilities to do so. There are three basic types of extensions offered with Google Chrome:

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These extensions add a button in the upper right hand corner of your browser which will directly interact with the pages you visit.

Click & Clean
“Deletes your browsing history, typed URLs and other tracks from your PC; allows you to clear browsing data when Chrome closes.”

This extension is great for the days when your browser has fallen ill to “lazy browser syndrome.”

Webpage Screenshot
“Fast and simple solution to save JPG screenshots of any webpage; the first extension that captures the whole page.”

This extension is a nice alternative to the “print screen” function.

Learn More
To learn more about Google Extensions, check out the helpful video they have provided on the basics.

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Have You Checked Out Chrome Extensions?

I thought it would be helpful to provide a post about some next steps for your blog writing journey. Before I do that though, check out Part 1 of this post; you will find this post is a beneficial supplement.

So you now have some blog ideas and a plan in place – but then you ask yourself – in what format do I put down all of my thoughts? Here are a couple of the best ways to format/structure your posts:

Lists. Creating your blog posts around a “list” format makes the information that much more digestible for the reader. You want to make sure you don’t lose your reader a few sentences into your post. Lists make it less overwhelming for the many on-the-go readers.

Segmented Paragraphs. Not every post you write is going to be short and sweet or able to be chopped up in a list format. A great way to write a longer post but still keep a reader’s attention is by putting each of the points you are illustrating under “headings”. Take a look at how this post has two separate thoughts broken up by preceding bold headings. The concept of this is that readers’ eyes will scan “headings” and skip to the section they are most interested in without abandoning your post altogether.

Think about some of your favorite posts and how they were formatted. What did you enjoy most about them? What about them enticed you to keep reading until the very end?

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To any pay per click advertising veteran, it is well-known that bidding on misspellings of keywords is a good way to cut down on the cost per click of your campaigns. In competitive industries, however, your competitors are also aware and even commonly misspelled keywords can become very expensive to bid on.

A misspelling that is often overlooked, but common in virtually any industry is leaving out a space between words in a phrase.

People are busy. They type fast. Look at a document you recently wrote quickly. It’s very likely that there is a space missing somewhere. The same holds true for your market.

Let’s say for example you are in online marketing. Bidding on the phrase “online marketing” will cost you about $5.72/click while bidding on “onlinemarketing” will only cost about $2.26/click.

If you decide to bid on misspellings like these, you should set up an ad group specifically for that and not use keyword insertion in your ads. Using keyword insertion when bidding on misspellings will cause your ad copy to contain misspellings and look unprofessional.

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PPC Tip – Remove the Spaces

Our latest Ten Golden Rules Internet Marketing Podcast features Ten Tips for Getting Started on Twitter.

The podcast was recorded for an Internet Marketing Club Wednesday Webinar and it featured famous Twitter experts Warren Whitlock, author of Twitter Revolution, Gail Goodwin from Inspire Me Today and Huffington Post and iconic88 a Twitter Superhero with a semi secret identity.

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New Podcast features Ten Tips for Twitter

Blogging has been around for quite some time now, and every day, someone decides to start a blog. There are many reasons why people start blogs – from wanting to share their daily lives with their friends (or complete strangers), to helping out others through the knowledge they have, and even to make money, there is a blog for that.

When starting a blog, or even if you are just thinking about starting one, the first thing that you should think about is – what is the goal of your blog? There should always be a purpose to doing something, just like in everyday life. Do you want to help others with your knowledge in SEO? Or, are you a photographer who wants to show off your latest photos? Are you a business that wants to promote your products? A defined goal is definitely important to have.

Once a goal is set, you will then have to figure out a name for your blog, figure out if you want to host it on a blog platform like Wordpress or Blogger. If you’re really serious about blogging, and you may not know right away, it will be best to buy a domain name (like a dot com) and web hosting. From there you can either set up your blog using the Wordpress platform or by using Blogger.com.

When your blog is set up, you can go ahead and start writing out posts. Another important part of blogging is planning out what you want to write about. Having a list of blog post ideas definitely helps. Adding relevant images to blog posts also livens up the post and makes it more appealing to read. It is also best to post frequently, so you have fresh content for your readers. Three to four times a week is recommended. Once you have about 15-20 posts on your blog, you can go ahead and promote your blog through Twitter, Facebook, and submit to Blog directories.

A blog is a commitment, just like any project. You may not get any comments on your blog at first, but as long as you update and promote your blog, people will slowly come to your blog. So make sure you keep at it!

Read more:
Back to Basics: Why Start a Blog?

It’s official… Not that we didn’t already know this, but Internet scammers will do anything to make a fast buck – even piggyback on one of the most devastating natural disaster to hit the Caribbean. Yes, the recent earthquake in Haiti has brought out an new crop of Internet scammers, according to the FBI.

So, if you want to donate online, how can you be sure your money will actually go to help the residents of Haiti? Google’s Official Haiti Earthquake Relief page lists a variety of reputable organizations that accept cash and in-kind donations.

According to a variety of reports, the earthquake completely destroyed eight hospitals in Port Au Prince, making it nearly impossible to them to treat those injured during the disaster. In the addition, the port was severely damaged, making it difficult for the coast guard, military and other help and support to land.

This video taken yesterday taken by Jose A. Iglesias of the El Nuevo Heraldin documents the death and destruction in Haiti. When I posted it to Facebook this morning, several of my Ohio friends commented, saying that the news has been sparse due to the difficulty news crews face getting to the island, and they had no idea the conditions in Haiti were so horrific. So, I wantedt o share it… However, I do need to warn you: This video is very graphic… but shows just how much they need your help right now in Haiti.

Don’t forget to donate…

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Haiti Earthquake Relief – Watch Out for Internet Scammers

It has been a tradition since the early 1900s to celebrate the famous “New Year’s Eve Ball Drop of Times Square.” But do you ever wonder how others around the world bring in the big day? There was a neat posting in the Bing Community today referencing just this. Did you know that the Japanese culture typically brings in the New Year by more calming activities such as cleaning the house? Check out Bing’s “New Year’s Around the World” for some amazing images.

So from New York to Australia [and everyone in between] and however you prefer to bring in the New Year — may it be a prosperous one for all!

Read more:
Counting Down Around the World

For those of you who celebrate the holiday – Merry Christmas!

I think today is a very fitting day to have a little fun with this post and enjoy some Christmas related viral videos. Below are a few I know you will enjoy!

What a great mashup isn’t it?

Funny thing about this song – I didn’t even know of it until a few months ago; now I hear it everywhere I go.

Last but not least – I saw this video on CNN this morning and thought it would be a great share. Do you think it is real?

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Trendspotting Market Research came out with a report about predictions for social media trends in 2010. I found it interesting that the predictions were in 140 characters, Twitter style. It definitely makes it easy to read. From this report, the major trends predictions in 2010 were suggested as mobile, location, transparency, measurement, ROI and privacy.

Some of my favorite predictions included:

• “Mobile becomes a social media lifeline.”
• “Companies get serious about social media, elevating their focus to social business.”
• “By the end of the year we’ll have a new interface for status updates that looks nothing like a microblog.”
• “Search will get more social: real time content in results, information from social network friends to results, using collective information from other web users.”
• “Social media in 2010 will cease being the shiny new object and instead, become part of the everyday lexicon on business.”
• “We’re going to see an explosion of things that use location.”

Are you ready for 2010? Do you have any trend predictions of your own regarding social media?

Read the rest of the report below:

Read more here:
2010 Trend Predictions in Social Media

Join Jim Kukral, of www.jimkukral.com, for Motivating Your Butt to Succeed Online. You have the ideas for an online empire. You have dreams of breathtaking success. Here’s a sure-fire way to kick-start your plans and feed the momentum to finally make things happen.

You’ll learn how to:

• Get over yourself! – Lose your ego to open yourself to make more money, faster than ever!
• Avoid self-sabotage – Learn the difference between “Failures” and “Losers” and know which one you are… and why it matters to your success!
• Move on to move forward – We all make mistakes. Find out how to overcome your mistakes and strategically use them to your advantage
• Feed the fire – How hot does that fire in your belly burn? Are you really pumped up for success? We’ll help get you white-hot and motivated to “just do it” at last!
• “Fail” your way to success – Master the secrets of the most successful people in the history of the world, and discover how you can model them to surpass your goals!

The event will take place on Wednesday, December 23, 2009 12:30pmEST – 1:30pmEST. To register please visit: Motivating Your Butt to Succeed Online.

Read more here:
InternetMarketingClub.org Presents Motivating Your Butt to Succeed Online

A Brevard County Florida woman is being accused of Tweeting while her son was drowning in the family pool. 37-year-old, Shellie Ross, is now being attacked online at her blog and through Twitter about not doing enough to save her son. Read the full story at APP.com. Has social media made us bad people, are we too involved that we don’t realize our own surroundings, even at home? I don’t know what caused this young child to lose his life, and I hope that it isn’t due to his mom’s lack of responsibility, but I do think that people need to put down the Crackberry’s, iPhones and turn off the computers more and spend time with their family. This is the time of year when families should be together, not spent with your 2,000 closest friends online that you’ve never met before. I urge you to take a step back and put the technology down for one week and spend quality time with the ones you love this holiday season.

Continued here:
Has Social Media Taken Over?

Below is a list of helpful SEO tips to always keep in mind:

1. Build sites in html or another simple language the search engine spiders can read.
2. Add a page of content to your website each day if possible (or every week).
3. Make sure your site has a site map.
4. Have a strong on-site link strategy.
5. Add meta tags to each page on your site.
6. Include a meta tag “description.”
7. Insert header tags.
8. Add image names and alt-text.
9. Target a keyword density of approximately 5%.
10.Keep in mind you can break up keyword phrases.

Read the original here:
10 Free SEO (Search Engine Optimization) Tips

Many of our Ten Golden Rules blog readers have heard of Jason Sadler of IWearYourShirt.com, as he has worn the Ten Golden Rules shirt this past year.

A similar concept has emerged, but in the form of jingles. On January 1st, 2010, you can hire LoveJingles.com to write you a jingle, starting at $1 on January 1st, and increasing a dollar after that. I think the idea is really interesting, as you can get a jingle, get it promoted by him, and use it for your own company or personal brand.

There are still some spots open, and you can read about LoveJingles.com.

The video below explains how LoveJingles works.

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LoveJingles Provides a Jingle a Day Starting at $1

Exciting news was released by Twitter this week for our business tweets. Currently in beta testing for some users, business tweets will now contain the “contributors” of the tweets from the organization. For example, tweets from Ten Golden Rules would now contain who in the organization sent the tweet via the byline. This is a neat feature because it gives tweets a more personal touch from the business perspective. It is also helpful to understand who and how different members of the organization communicate. You may enjoy or dislike tweets from specific individuals of companies and you can now decipher that easier.

This feature is being rolled out in phases. I feel every opportunity to make a Company feel more authentic is a positive thing. A great aspect of social media is that it has the potential to give the corporate face a more genuine and tangible relationship. By human nature we have a desire for a personal connection. Have you ever visited a restaurant and asked the server his or her opinion on an entrée? That real and truthful response [be it positive OR not] makes the situation feel that much more authentic. I really appreciate the honesty when the server recommends against something I have chosen. In the same with social media and business tweets, consumers appreciate that human connection.

Do you see this feature as beneficial or do you feel it isn’t very necessary?

See original here:
Business Tweets Become Personal

If it is coming time for you to renew your Google Advertising Professionals Certification, you may want to stop by the Learning Center and polish up your knowledge. Google has recently announced they will be updating the Advertising Professionals certification exam to make it more difficult. Of course, they are not trying to make our lives harder, but rather to keep us up to date on always evolving best practices. With a wider range of knowledge available for being successful in pay per click, a wider range of knowledge will be required to pass the new exam.

Not only will the exam be more strategy focused and challenging, the passing grade will also be raised. Previously, a grade of 75% or higher was required to pass the exam. With the new exam, a whopping 85% will be required to achieve Professional status. Happy studying!

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New Challenges to Becoming an Adwords Pro