As online marketers continue to shift toward social media strategies and 2.0 tactics, it is imperative to have the type of success metrics expected in online marketing applied to social media. While lifetime value of the customer, and return on investment remain the bottom line metrics for overall online marketing success, the social media […]

I’m an avid user of Google Reader because of its web interface and the fact that I can read my subscribed feeds at any computer, but I’ve never really shared the blog posts I’ve found interesting using the Shared Items feature.
If you’re the type of person who usually likes sharing good articles and links with […]

On the Adwords Blog yesterday, Google reiterated that starting in June landing page load time would factor into your Quality Score. Landing page load time is simply how long it takes a user to see your landing page after an ad was clicked. The load time is relative to how fast your […]

I’ve read a couple blog posts in the blogosphere about people who’ve expressed their feelings about a specific website or product, and a while later, being contacted by a representative from that website or company trying to resolve the problem. I think the idea is pretty neat, and makes Twitter a great tool for businesses […]

When is comes to branding your business online, getting your business name out there is of the utmost importance. You want to get your name out there so when people think of a product or a service, they think of your brand name associated with it. So, if the time has […]

The AAF-4th District selected Jay Berkowitz, as their keynote presenter for the regional conference on May 2-4th in St. Petersburg, Florida. His presentation “Ten Reasons Why Traditional Ad Agencies Suck At Interactive Marketing…And What They Can Do About It,” features internet marketing ideas for advertising agencies and professionals.
Jay will offer these Internet […]

We continue to discuss link bait and how you can utilize this tactic in gaining popularity with your website. Well, we have added another form of Link Bait and can show you a true picture of what we mean. Please meet our latest addition, Link Bait

View post:Ever Wonder What Link […]

Self Improvement eBooks.
Here is the original: SolveYourProblem.com.

Because I’m a blogger, and I also have an eye in web design, I find it important to have a clean looking blog design just as much as having interesting, unique content. There is also the argument that with many people reading blog posts through RSS feed readers, most of us don’t see what […]

China surpassed the United States becoming the world’s largest Internet using population according to the state media with 221 million Internet users. The China Internet Network Information Centre claims last year China had 210 million users, five million less than the U.S.
With the Olympics being held in China this summer, the Internet has […]

Last week Google News announced a new feature making quotations from Google News articles easy to search. Now, if you search for a persons name and Google News has a recent quote from them, it will show up above the search results. For example, if you type in George Bush on Google […]

Everyone has googled themselves on multiple occasions, but why did no one every think to create a documentary about what happened when you found out that you were not the only person in the world with your name (and more importantly, how lonely would you feel if when you googled your name, you were the […]

Web traffic rankings site Alexa.com (a division of Amazon) has finally changed it’s ranking system. Alexa will no longer measure data based on users of the Alexa toolbar, rather ranking sites based on aggregating data from various sources.
Alexa announced the changes this past week, noting that many websites will notice significant changes in their […]

I was so happy today when I saw this blog post from Mitch Joel, over at the Six Pixels of Separation blog. Long have I lobbied for Internet marketers to stay focused on the every day user – not the tech-savvy advanced users our industry comprises.
Yes, this is a simple idea - ANY page […]

In the world of ecommerce, it’s important for online stores to remember their purpose…to sell.
Many of today’s ecommerce websites are filled with interactive flash applications and complicated site structures that are filled with content that is skimmed over. Even though the content on a site will most likely not be read […]