In the second part of our series on free affiliate marketing tools and website promotion strategies to get new affiliate marketers started, we look at a tool that gives you information on what sites are linking to yours. We’ll also look at a couple of free website promotion strategies for getting the word out about your site.
Backlink Watch
Want to know who is linking to your site? Are you curious about the value of the inbound links to your pages? Backlink Watch is a great free tool that can help you answer these questions.
If you link it, they will rank
Inbound links from high-ranking sites can really give your site a good kick start, and are a very important part of helping search engines to realize just how important your page is. If you can get some high ranking websites to link to your site, then search engines will start to see your site as being important as well. For search engines, it touches on “it’s not what you know, it’s who you know,” so the more people you know, the better.
How valuable are the links?
To see whether or not any sites with high value, according to the search engines, are linking to your site, enter in the name of your site into the backlinks checker tool provided by Backlink Watch.
The report generated by this free affiliate marketing tool will provide you with the total number of backlinks directed towards your pages, the total number of outbound links on those specific pages (i.e. how many other pages are being linked to on those pages), whether or not there is a nofollow tag (an HTML device used to prevent search engines from using the link to influence your page’s ranking) and the quality of the page that is linking to you. You will also see the anchor text that is being used to direct visitors to your site.
Not perfect, but free
While the information you get is pretty extensive, the reports here stop at 1,000 links. If your site is on the blogroll of a site that posts regularly, the tool will view each blog post as a link, and you might end up with only that blog’s links on your report.
In addition, it can sometimes be unavailable due to bandwidth restrictions from their ISP. However, for those just starting out, this is a great starting point for finding out how you’re doing with backlinks.
Promoting Your Site: Blog Comments and Forum Posting
If you have a new website that nobody yet knows about, one of the ways to raise its profile is to start posting comments on blogs and in affiliate marketing forums.
Find blogs that are similar in nature to the site that you have, and get to know who is running that site by posting comments on their postings. Make sure that you’re actually adding value by posting your comments. We delete comments like “great post!” and “I found your blog on Google. Great site!” on a daily basis from our blog. People know that you’re just looking for a link, so make sure to provide as valuable a comment as you can.
The community aspect
Commenting on people’s blogs will give you a little bit of link juice and, once you have been commenting for a while, you might find people coming to your blog from those comments (you can use Google Analytics to track this [link to blog part 1]. Becoming a part of a community is a great way to get some exposure for your blog, and it is invaluable to the process of affiliate marketing. Making friends with other affiliate marketers can really help you, especially when you are first getting started.
Something to watch out for
As stated earlier, sites sometimes have nofollow added to their comments, so search engines will not see the link you leave when commenting on a blog post. Look for blogs that do not have this enabled. That doesn’t mean that you shouldn’t comment everywhere you can, though. Again, just getting involved in the conversation can go a long way in getting exposure for your site.
Forums
From the perspective of forums, one of the great parts of being an affiliate marketer is that there is such a tight-knit community, and other affiliates are often willing to look at your site and give you comments on ways that you can improve the site itself, and even your strategies. While there is a lot of competition out there, there is also no lack of friendly affiliate marketers who are willing to lend a hand.
As with commenting on blogs, getting involved in a community is a great way to start some relationships that could be very beneficial to you, moving forward. Make sure to add some value to the conversations and don’t just post in the forums just to be heard. Be friendly, respectful and kind, and you are sure to get some value out of the relationships you make.
In the next part of this series, we will look at some other great free tools to help build your business.
And if you missed part 1 of this series, check it out here.
Related posts:
- Free Affiliate Marketing Tools and Website Promotion Strategies for Newbies: Part 1
- Affiliate Blogging Strategies 101
- Merchant Checklist for Affiliate Recruitment Strategies
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Free Affiliate Marketing Tools and Website Promotion Strategies for Newbies: Part 2
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