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A Global Greeting

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Members of the AdSense team from all over the world say hello from Mountain View, CA!

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A Global Greeting

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Have you checked your AdSense email preferences lately? If not, you may be missing out on important information and special offers without realizing. Take a minute to log in and update your email preferences under the ‘My Account’ tab.

Want to be invited to upcoming events like AdSense In Your City? Make sure you check the box next to Special Offers when you edit your email preferences so you can stay up-to-date with giveaways and other special programs in your area.

Want tips from the AdSense team for how to earn more with your AdSense account? Check Customized help and performance suggestions and/or Newsletters so we can offer personalized guidance to improve performance and maximize your revenue.

Want to help us improve AdSense by testing out features like the new AdSense interface? Check Google Market Research and you’ll be able to share your valuable feedback with us through surveys and beta tests.

Want promotions and key updates for other Google products that can help you grow your AdSense business? Check Information about other Google products and services which may be of interest to you so we can send you news and coupons based on your potential needs.

We want to help you earn more with tips and promotions, invite you to in-person events, and gather your feedback so we can continue to improve AdSense. So log in, update your preferences, and take advantage of the opportunities coming your way from the AdSense team!

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AdSense email preferences: Get the most from your account and from Google

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Attention all Bloggers! We know many of you use AdSense to monetize your blog, and we wanted to be sure you didn’t miss out on the invitation to Blogger’s 11th Birthday party. Using Meetup Everywhere, you can find a party in your area that will be filled with local bloggers like you. We hope you’ll take advantage of this great opportunity to swap stories about your readers, learn about some new sites, share tips about earning with AdSense, and get to know other passionate bloggers. Details are highlighted below, but check out the official Blogger post for more information.

  • What: Blogger’s 11th birthday celebration!
  • How: Sign up for a Meetup near you or get one going in your town.
  • Where: Anywhere you are.
  • Who: Everyone! You never know who might show up.
  • When: Any time on Tuesday, August 31, 2010
  • RSVP: www.meetup.com/bloggerfiesta

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In an effort to expand the availability of sensitive category blocking (also known as category filtering) worldwide, we’re happy to announce that sensitive category blocking has now officially launched in Japanese, Chinese, Polish, and Portuguese. As you might know, this feature is also available in English, French, German, Spanish, Italian, Dutch, and Arabic with testing being done for Russian.

With sensitive category blocking, you can prevent ads from up to 11 specific categories from appearing on your pages. Ads in these categories will be blocked if they’re in any of the supported languages, regardless of how they’ve been targeted to your pages.

If you’d like to set up sensitive category blocking, please sign in to your AdSense account and visit the Ad Review Center, located under the ‘AdSense Setup’ tab. Once you click ‘change,’ you’ll be able to view the full list of categories you can block. In addition, to help you understand the impact of applying these filters, we’ll show you the percentage of revenue and ad impressions you’ve been receiving from each category in the last 30 days.

For more information about sensitive category blocking, we encourage you to visit our Help Center.

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Sensitive category blocking now available for Japanese, Chinese, Polish, and Portuguese

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Last week I was given the opportunity to attend the Boston AdSense In Your City event. Though Boston technically isn’t my city (I’m a New Yorker by birth) I can see why so many of our fabulous publishers call it home.

Despite our varied interests (ranging from hot sauce to sheepdogs, ab workouts to online video games), every single person in that room was connected by their intense passion for their site’s subject, experience with AdSense, and desire to learn more.

We covered a lot in a single afternoon, and the Googlers learned a lot about your needs and concerns. Whether it was a feature request for the new user interface, a question about what Analytics report to check to help maximize ROI, a clarification about how to leverage DoubleClick for Publishers Small Business, or an optimization tip for the group, I was thrilled to see such lively discussion and engaged participation.

My favorite part of the day was getting some one-on-one time with a few publishers during the cocktail reception and individual optimization sessions. Regardless of site content or amount of product experience, everyone I spoke to shared a similar story: the money earned from AdSense has allowed them to spend more time doing the things they love. Some had more time to build great content for their users, others to quit their day job and blog about their favorite hobby. I was lucky enough to speak to two publishers who shared that AdSense not only allowed them to spend more time with their families, but even to put their kids through college.

Though Boston was the last stop of the AdSense In Your City roadshows, we hope to come visit more of you in the coming months. We’ve looked at all of the comments left so far, and will be sure to ask all of you before we decide where to go next. Make sure you’re opted in to receive special offers via email so we can invite you to events like this, and hopefully AdSense will get to see you in your city very soon!

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Getting to know you at AdSense In Your City: Boston

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We wanted to give you all a heads up about a new Google blog that is focused on helping small businesses grow. Check out their first post below and visit googlesmb.blogspot.com to follow their future posts and updates. -ed.

Most every business, including ours, starts small. These days, technology is giving businesses even more ways to grow bigger… faster.

In our recent Small Business series on the Official Google Blog, a handful of real-life entrepreneurs have shared their experiences building companies from scratch and embracing Internet tools that have taken their businesses to the next level. We’ve received fantastic feedback about these posts, and realized that there’s a healthy appetite among small- and medium-sized business owners who want to know all about the latest web tools and tricks. Fortunately, we have lots more to share with you, too!

That’s why we’re introducing the Google Small Business Blog, a central hub that brings together all the information about our products, features and projects of specific interest to the small business community. Rather than having to sleuth around in many different locations for details about templates for creating video ads on YouTube, tips for your employees using Gmail or how to respond to the business reviews on your Place Page, you can find all of this helpful information right here in one place.

Of course, we’ll continue to post relevant news about individual services such as AdWords, Apps, Google Places and YouTube on their respective “home” blogs, but feel free to visit or subscribe to the Google Small Business Blog to get everything relating to your small business needs. We’re starting small today, but who knows what tomorrow will have in store!

Continued here:
Introducing the Google Small Business Blog

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You may have noticed a few posts from me recently, so I wanted to introduce myself to all of you, our fantastic publishers and Inside AdSense blog readers. I’ve spent the last few years in AdWords (for those of you who are also advertisers, you may remember my name from posts to the Inside AdWords blog) and am very excited to join the AdSense team!

I’m really looking forward to meeting some of you in person at our AdSense in Your City events and engaging with you through our other social media channels. If you don’t already, follow us on Twitter, like us on Facebook, and leave us some comments so we know what you’d like to hear more about. We want to make sure that you’re getting the information you need, and will do our best to provide you with whatever content you find most interesting and useful. To start things off, we’re giving the blog a little makeover so it’s easier to read and navigate. You should notice the new background soon, and we’d love to hear what you think!

For any technical or account questions, check out the Help Forum, where you can interact with AdSense employees, Top Contributors (expert AdSense users vetted by the AdSense team), and a vibrant community of online publishers ready and willing to answer your toughest questions.

No matter which channel you choose, we look forward to interacting with you. See you in cyberspace!

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Inside AdSense – Meet Katrina

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In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip she’d like to share with all of you.

We hope you’ve enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, we’d love to hear them so please leave us a comment!

AdSense: Behind the Scenes – Meet Evanne

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Over the last few months, we held a number of webinars to help you further optimize your site:

  • Optimization Best Practices
  • AdSense for Search
  • AdSense Top Tech Tips

If you haven’t seen one yet, you can view the recordings of these events whenever it’s convenient for you!

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Watch our latest webinar recordings

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Over the last few months, we held a number of webinars to help you further optimize your site:

  • Optimization Best Practices
  • AdSense for Search
  • AdSense Top Tech Tips

If you haven’t seen one yet, you can view the recordings of these events whenever it’s convenient for you!

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Watch our latest webinar recordings!

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In the next part of our video series, Alton, our Optimization specialist, shares with us his experience working with publishers, his favorite meal at Google, and some recommendations on summer reading.

For more videos, please visit our YouTube channel.

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AdSense: Behind the Scenes – Meet Alton

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This summer and fall, the AdSense team is coming to visit you! In an effort to work more closely with our publishers, we’ve launched the AdSense in Your City program. As part of the program, members of the AdSense team will be traveling to five cities this summer to hear directly from you, as well as to share best practices, top optimization tips, and new products.

Last month, we kicked off our first AdSense in Your City event in Mountain View, California. Sixty publishers came to Google to learn how to make more money with AdSense, to meet members of the AdSense team, and to get to know each other.
Today we’re heading to Santa Monica, and later this summer we’ll be visiting Chicago, New York, and Boston. While attendance is very limited due to space constraints, we have a few more spots in some cities. If you’d like to request an invitation to an event, please sign up here. Though invitations will be sent on a first-come, first-served basis, we’ll do our best to include as many of you as possible. We’ll also be sure to make sessions available online early this fall.
Throughout the summer, look for updates on the blog from the AdSense team who will be traveling to these cities. We’ll also be tweeting live from the events (follow us at http://twitter.com/AdSense) and posting videos and publisher interviews.
And this is just the beginning. We’d like to expand this program to be able to travel to more cities around the United States and to meet with more of you face to face. Are you a publisher in Austin? Seattle? Orlando? Leave us a comment and let us know if we should bring AdSense in Your City to your city next!

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Announcing the AdSense in Your City program

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Your opinion matters to us! So we’ve put together a short survey so you can tell us how we’re doing, and what you’d like to see more of on the Inside Adsense blog. We hope you’ll take the time to let us know what’s on your mind — click to give us your feedback.

If you’re keen on letting us know how you feel about our product and support, remember that you can opt-in to receive invitations to test new features, surveys about Google AdSense, and heads up about opportunities to provide feedback about your experiences by email. To do so, log-in to Google AdSense and visit the settings page under the ‘My Account’ tab, edit your ‘Email Preference’ by checking the box next to ‘Google market research’, and click ‘Save Changes.’

We look forward hearing from you!

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Continuing our Behind the Scenes video series is Alejo, our AdSense for video and AdSense for games specialist. Alejo tells us about his first job, which city he’d love to live in, and what he’d like every AdSense publisher to know.

For more videos, please visit our YouTube channel.

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AdSense: Behind the scenes – Meet Alejo

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Do you ever wonder who’s helping you optimize your webpages? Who works hard to ensure your payments get to you on time? Who works with our product and engineering teams to deliver the products and features that you want?

Over the next few weeks you’ll find out just that! We’re kicking off a video series where you’ll meet some of our AdSense team members. You can hear their stories, learn more about their role in AdSense, and listen to the tips they have to offer.

In the first video, Debby, a member of the AdSense Optimization team talks about her favorite websites, what she likes about working for Google, and the Google products that she recommends every publisher try.

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AdSense: Behind the scenes – Meet Debby

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