I previously reported on a big win ($230 million) MySpace got on Sanford “Spamford” Wallace, and today comes news that Scott Richter and his company, Media Breakaway must pay MySpace $4.8 million in damages and $1.2 million in attorney’s fees for sending unsolicited advertisements to MySpace members.
It’s interesting that the headlines for this have ranged […]

The Federal Trade Commission (FTC) made a revision to the original Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (called CAN-SPAM or the Act) after three years considering public comments.
The Commission received 152 comments and suggestions on the NPRM and 13,517 comments and suggestions on the ANPR from representatives of a broad […]

MySpace just won a $230 million judgment against Spamford Wallace and his partner Walter Rines for violations of CAN-SPAM and California anti-phishing laws, plus attorney fees. Ole Spamford was proud to be the Spam King and I’m sure he’ll find a way to show off now that he holds the record for the largest award […]

This is a very technical article about advanced tracking of revenue share and lead type transactions on an advertiser websites to be reported back to any type of affiliate tracking and reporting system.
Revenue share tracking is much more complicated than basic lead tracking. Lead tracking is actually a part of revenue share tracking (technically), but […]