One of the biggest mistakes I run across is website owners getting so obsessed with SEO they completely ignore the usability of their site. They get so crazed with the idea of ranking well in the search engines that it’s all they focus on. In their pursuit of search engine rankings, they diminish the other […]

I am proud to announce the release of the first AffiliateBenchmarks research report. This survey was described in my last post where I listed the questions that were asked. The research report is available for FREE until 12/12 so go and get yours ASAP.

This research report was compiled using survey data from over 450 […]

The value of brands diminishes during times of recession. People tend to be more focused and interested in value, properties, features and benefits of a product, meaning that buying decisions are more driven by logic than impulse or feeling.Branding in B-to-C means often to spend money on feel-good images and aspirations, rather than on highlighting […]

As promised in Part 1 of this 2 part series I’m back with 3 more strategies and easy-to-implement tactics.  One strategy I mentioned that generated some email was providing feedback loops to affiliates.  Too radical for some apparently but let’s clarify a bit.  You do take hands off the wheel a bit but in a […]

This morning, imwave has announced that it has acquired move marketing’s performance search marketing business.  Although we are unable to disclose the financial nature of the deal, I would like to let you know my thoughts on why I think this deal worked, and why a similar deal down the road might make sense as […]

Tired of the same old tips-and-tricks about Web affiliate marketing programs?  “Communicate with them, treat them with respect” yada-yada.  What about what really works?  I pulled together a group of my most experienced, thought-leading colleagues to find out what’s moving the needle in affiliate marketing today.  The below innovations are what I […]

By now the saga about Podcaster has spread across major blogs and marketing reviews, however the events continue to play out in a surprising fashion that WOM marketers and social media types need to keep following this closely.
One of the latest events was the re-blocking of Podcaster (re-linked to dev site). More detail on support […]

This post is about marketing, online and offline marketing and relevant for business-to-business (B2B) and business-to-consumers (B2C) as well. It also relates to affiliate marketing, specifically affiliate recruitment. It is more for affiliate managers and advertisers, but affiliates might also find some of the stuff useful or at least interesting.
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After having some fun with the […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]