Make Money Online

A world in which customers walk through the door of a business and get a coupon especially crafted for them is much closer, thanks to Foursquare.

The application, which has become the dominant player in the world of mobile, geo-specific check-ins, has unveiled a set of analytics for businesses which will put a name and a face to loyal customers.

The dashboard, which is still in alpha, is debuting for 30 select customers before a bigger roll-out. The dashboard gives businesses a look at who is checking in, breaks them down by when they come in, gender, and number of visits. Businesses will also be able to see which platform customers are using to share their status.  If your visitors are heavy into Twitter or Facebook, you can follow them there. Other types of information tracked includes: total check-ins, unique visitors, male-to-female ratio, and top visitors.

Writes Zachary Wilson of Fast Company,

“With priceless data like this, it’s easy to imagine a blow-up in participating venues coming soon. More businesses means more users, more users means more businesses, and suddenly Foursquare is the Facebook of check-ins.”

Foursquare plans to add additional real-time information for business users, including weather updates. Potentially, this dashboard could be used by large chain businesses (like a Wal-Mart or Starbucks) from a central location with a view of all of their outlets in real time.

“We’ve been talking with quite a few [large corporations] who are excited about the potential for this,” said Tristan Walker, Business Development at Foursquare, in an interview with Mashable. “Once we can add purchase information on top of check-ins things can get pretty interesting.”

This valuable information helps Foursquare give itself even more distance ahead of competitors like Gowalla, and the addition of a newly designed iPhone app will give FourSquare an additional bump in users.

As the dashboard and analytics are tweaked, based on the alpha tests, plans are to introduce the service to the 1,000 or so registered businesses currently running specials on Foursquare.

Read the original:
Foursquare Offers Up User Data with Check-in Analytics

Have you started taking advantage of the cash bonuses the 1-plus.com affiliate program has made available for March at Addition Elle?

If not, you should log in now to Share Results and become an affiliate for the 1-Plus affiliate program - because for this week Addition Elle has some exciting promotions ready for their online clientele only!

From March 3rd to March 9th, 2010 Addition Elle is offering all their online clientele the chance to Buy 2 Bras and get the 3rd one FREE! This is an excellent opportunity for retail affiliates to write some value-added content, highlighting all the features of The Convertible Bra – a versatile, comfortable, flexible bra with seamless design.

For more information on how to promote this brand, send us an email at 1plusaffiliates@shareresults.com

See the rest here:
This week at AdditionElle

When it comes to best blogging practices, one of my favourite resources is Copyblogger. In fact, I took the format of this headline from some of their blog-writing tips: “[Fill in the Blank] That Everyone Ought to Know About”, because I trust that since it came from them, it might help my blog get some extra attention.

And that’s really the goal, isn’t it? Getting the most eyes on your blog, the most comments—and of course, ‘going viral’.

A lot of the affiliates that we work with in the Share Results network use blogs to generate traffic, and create a buzz around the product that they’re promoting.

We love blogging at Share Results, and because it’s a team effort, it’s always a lot of fun to bounce ideas off each other, and come up with some pieces that we feel are really going to be effective for our readers.

Most recently, our writing team teamed up with our SEO experts to present a training seminar on Best Blogging Practices. We got a lot of great feedback on this training, so we thought we’d include these tips on our blog to help out some of our blogging affiliates, and anyone else involved in blogging.

1. Make Sure Your Headline Rocks
In a world of RSS and Twitter feeds, where the headline of your blog is all you have to pique a reader’s attention, it’s so important that it be a good one. Take one of Copyblogger’s most recent blogs, for example: The Mr. Rogers Guide to Blogging from the Heart. I mean, as a blogger, I could barely click on the link fast enough. (Not to mention, I have a bit of special spot in my heart for Mr. Rogers). And really, that’s the effect you want to have every time.

A tip that I recommend when it comes to writing great headlines is, summarize your wow-factor. If one of the merchants you are promoting has a product that you have tried and made you look ten years younger, I suggest you get that in your headline—it’s your wow factor!

2. Hook Your Reader with a Great Lead
Ok. So you’ve managed to garner some reader excitement with your great wow-factor headline; next in line is your lead paragraph. In terms of best blogging practices, after the headline, your lead paragraph is the second most important element of your post. Readers are busy, and there is an abundance of really great blogs out there, so if they’ve given your blog a chance, based on your great headline, then the goal of your lead is to hook them into reading your whole blog.

Say something bold, get personal, expand on your wow-factor, but at all costs, engage your reader. Report on some unbelievable new research that is affecting the industry, the most interesting aspect of a product you’re promoting or state a product benefit that you know will be of interest to them. Whether you like to use humor, or prefer a more serious approach, be like Mr. Rogers, and convince your reader that what you’re about to share in your blog has real value, and that you care.

3. Keywords, Anchor Texting and Inter-Linking
Keywords are essential for obtaining blog traffic from search engines. Keywords should be incorporated into your headline, and then every 75-100 words in the blog post. In this blog, for example, I am using the keyword, “Best Blogging Practices”. You will find that keyword as part of my headline, and then I have used it throughout the rest of my blog. For best blogging practices, you also should bold your keyword on the second mention.

In addition to using keywords, interlinking to other blog posts should be done with every entry. You can use your own blog for this, and even link out to other blogs. You want to use an anchor text to link to the blog that uses your keyword from your article title, or if not, then a related keyword to the text of the entry.

4. Closing with a Strong Call to Action
A good call to action will not only prompt a reader to take the steps you are suggesting, but will get them to take that action NOW. You may want a reader to visit a merchant’s website, sign up to your newsletter, take a demo of your affiliate marketing software solution, or simply provide their feedback. Whatever it is, make it ridiculously clear what they are suppose to do, and what will happen when they do so.

Statistics show that incorporating “Click Here” into your Call to Action is the most effective way of getting readers to take the step you are suggesting. It’s even better if “click here” is at the end of the sentence, like this: “To sign up to my affiliate newsletter, click here.” But here’s the trick. Whatever link you use in your “Click Here” link in your Call to Action, HAS to also be used in the body of your blog, and must also be relevant to the page you are linking to. And a final word of caution here, I don’t recommend using this approach each and every time, as it can get a bit dry and predictable. So make sure to switch it up!

These are some of the best blogging practices that we try hard to incorporate into our Share Results blog. We’d love to know what practices have worked best for your blog. Tell us about them here! (That’s your cue to take action now!).

View post:
Best Blogging Practices That Everyone Ought to Know About

Based on the book, All I Really Need to Know I Learned in Kindergarten, by Robert Fulghum

Share everything
One of the great things about the affiliate marketing community is that it really is a community. If you discover a new technique for online marketing that you’re finding successful, don’t be afraid to share it with your friends. In turn, they’ll share their tips to success with you, which makes everyone richer; figuratively AND literally.

Play fair
This can be a tough business, and the temptation exists to employ questionable techniques, like Black Hat SEO, for example. When employing these techniques, rest assured that they are very likely to come back at you with unfavorable results, eventually. Play fair, work hard, and reap the rewards.

Don’t take things that aren’t yours
As above, affiliate marketers who attempt to get their traffic by duping people into coming to their site most often end up bouncing a far greater amount of traffic than they convert. The rewards just aren’t there, especially when one considers the harm that this does to legitimate affiliate marketers. Trust is what motivates a sale, above all other conditions.

Live a balanced life – learn some and think some and draw and paint and sing and dance and play and work every day some
Incorporate that balance into the work aspect of your day as well. Endeavour, on a daily basis, to learn something new about affiliate marketing. Find out about new SEO practices. Discover how other affiliates are converting traffic. Read about website analytics; read someone’s affiliate marketing blog. Get to know your affiliate manager. Constantly test your methods of marketing and employ new ones to see what works best. Find the techniques that work best for you by constantly trying different things. It’s all about trying to achieve that balance.

Take a nap every afternoon
Seriously. Life as an affiliate marketer can be trying, so take a rest when you have a chance. When I was working as a full-time affiliate marketer I took a 45-minute nap every single day on my couch and it helped me get re-energized for the rest of my workday, no matter how much longer it was. We last a lot longer when we take the time to recharge our batteries.

When you go out into the world, watch out for traffic, hold hands, and stick together
Many of the people I know who are successful affiliate marketers have made a point of becoming active members in affiliate marketing communities. There are a lot of benefits to getting to know people that are also involved in this business, and I guarantee that you’ll be surprised at the amount of people who are willing to help you out. Of course, there are some who do not play well with others, but there always have been, and there always will be. Just seek out positive people who are headed towards success and you’ll be following in their footsteps in no time.

And then remember the Dick-and-Jane books and the first word you learned – the biggest word of all – LOOK
I can never stress enough the importance of testing and then analyzing your campaigns. Use affiliate marketing software that lets you see track impressions, clicks and conversions. Having affiliate marketing software that provides you with in-depth analytics can make the difference between a lukewarm program and a red-hot one. Keep testing and analyzing, and never, ever take your eye off the prize. It’s there for you; all you have to do is reach out and grab it.

If anyone can think of a way to incorporate the “warm cookies and cold milk” part of this into an affiliate marketing strategy, let me know in the comments section below!

All I Need to Know about Affiliate Marketing I Learned in Kindergarten

According to their own statistics, Facebook currently has more than 400 million active users. Of those users, more than 20 million become fans of Facebook pages every single day. It’s already been happening with Twitter, and now, Google is indexing Facebook Fan pages and displaying them in their search results.

We experimented with this a little bit today to find out whether or not this is already impacting Google search results. In order to come up with a result that all of us here recognized as a Facebook page and we know to be a very popular one, we did a Google search for “can this pickle get more fans than nickelback”. At the time we did our search, the actual Facebook fan page did not show up until the third page of results. Still, it’s better than not being there at all, as before, but I had expected for it to come up a little sooner, which sparked a discussion here on how Google is assigning authority to Facebook Fan pages.

Will you get more authority in Google if you have more fans, or is it just going to be based strictly on the requirements that Google has been using all along?

Either way, at some point I realized that on the Facebook Fan page they had actually changed the spelling of Nickelback to Nickleback to avoid any legal issues, so another search of “can this pickle get more fans than nickleback” moved the Facebook Fan page result up to page two of the results, given that it’s two letters more relevant. Pretty good, or at least, better.

Update: As of Friday morning, each of these search results put the Facebook fan page at number two on the list of results.

But it still didn’t satisfy my own curiosity of how Google would be assigning authority, or giving PageRank to a Facebook page. There has to be a little something else in the Google algorithm that is going to decide whether or not it’s going to be featured as a top result. So, I did a Google search for “how will google assign authority facebook pages”. Incredibly, the first result was actually a Facebook Note that was written by a person with a Facebook Fan page for their business. Well, that worked out well for them, didn’t it? However, I still don’t have an answer to my question.

So, what does it mean for those of us working in affiliate marketing world? It means one more opportunity for brand recognition, another opportunity to build links back to your own site and yet one more opportunity for people to find your page when they’re searching for content relevant to the goods or services that you provide.

Now, what I want to know is, when will I be able to check how many visitors I am getting to my Facebook page? Is Facebook ever going to provide us with some kind of analytics program?

What do you think of this latest addition to the Google algorithm, and how is Google indexing Facebook Fan pages affecting your business? Let us know in the comments section below.

Read more from the original source:
Google Indexing Facebook Fan Pages

Paypal has begun expanding its money-swapping services to social media outlets such as Twitter and Facebook.

Paypal – a unit of Ebay Inc – is poised to jump on the wave of social media interest and offer its services for payment of various products. Facebook has already partnered with Paypal to offer payment services for advertisements and gifts amongst other things. The international appeal and recognition of Paypal has been a major influence on Facebook’s recent partnership. It is expected to increase advertisement income – a major source of revenue for Facebook.

Paypal has also launched a variety of promotions and contests on Twitter to promote the use of Paypal. Contests include having users Tweet something related to a Paypal contest to be entered in a draw for cash prizes, which are then paid out through a Paypal account.

With the apparent decline of Ebay’s auction-based services, Ebay Inc. will undoubtedly look to its other units for growth and sustained profitability.

Can Paypal successfully utilize its international appeal and become a major player in a quickly growing social media landscape?

Will the shift to mobile platforms be a positive or negative influence on Paypal’s success?

See the original post here:
Paypal Reaches out to Social Media

Last year eLearners.com’s Project Working Mom campaign, partnered with the Tyra Banks Show and made dreams comes true by awarding five lucky finalists full-ride online scholarships to accredited online institutions. And guess what…they’re back to do it again this year!

Project Working Mom is a scholarship campaign, which offers working moms (and dads too!) the opportunity to receive an online education tuition-free! The aim of the program is to provide aid to working parents and help them to overcome the obstacle they are faced with when returning to school.

Earlier this month on the Tyra Banks Show,  Lisa Johnson, one of last year’s finalist, told viewers how winning a Project Working Mom scholarship changed her life! Lisa is currently pursuing an MBA with a focus on Marketing and working toward her goal of becoming a newspaper publisher.

The Project Working Mom campaign is powered by eLearners and is currently exclusive to select affiliates in the program. While last year’s campaign offered affiliates a $25 CPL, this time around, the campaign offers publishers a $40 commission per verified US lead.  So, if you are interested in promoting online education and financial aid to your visitors, sign up to the eLearners.com affiliate program to help your web visitors’ dreams come true! Want to learn more? Check out this PWM article or email us today!

Original post:
eLearners partners with The Tyra Banks Show to make dreams come true, again!

Affiliates of the UndergroundHipHop.com affiliate program have the opportunity to earn extra cash throughout the month of March by taking advantage of the cash bonuses being offered in their latest affiliate promotion:

• Get $20 for your first 10 sales of the month
• Get $50 for your first 20 sales of the month
• Get $75 for your first 30 sales of the month

Roll-out all the latest online offers available to you and log in to your affiliate account to pick up the coupon codes for the promotions listed below:

• FREE Standard Shipping on orders over $50 (US Only)
• Get $20 Off orders $100 or More
• Spend $50 + Pick 3 items from FREE Stuff Section

The Underground Hip Hop affiliate program has also added another 20+ banners that perfectly suit the latest hot offers and capitalize on their perfectly branded web logos -  as seen in this post! Another way to keep up on the latest offers, news, featured artists and the latest apparel is to subscribe to their blog and/or follow them on twitter.

If you’re interested in picking up a new banner or if you’d like to learn a little more on how you can direct your traffic specifically to items on the  Underground Hip Hop dot com website,  send us an email at info@shareresults.com and to join the affiliate program, please click here.

Go here to read the rest:
New banners, New promos for UndergroundHipHop affiliates

Having worked in affiliate marketing for a few years now, I’ve had the opportunity to work with some people in the industry who consistently go above and beyond. Effective affiliate managers are integral to an affiliate programs success, so what should they be doing for affiliates to ensure affiliate programs remain profitable?

Taking an Interest in You, Personally
The most effective affiliate managers take a personal interest in their affiliates. That doesn’t mean they’re going to invite you over and cook you dinner (although, how great would that be?), but the ones who are successful, know their affiliates’ strengths and weaknesses and continually contribute to their success.

Knowing who an affiliate is and what products and services are most suited to their business model is an important key to being a good affiliate manager. This knowledge helps them establish the programs that an affiliate is going to fit best with.

Being Available
What good is an affiliate manager if you can’t get in touch with them? The most effective affiliate managers are available when you need them to be. Of course, nobody can expect for their manager to be there for them 24/7, but if you’re not getting a response from them within at least 24 hours, then this is cause for concern.

Working on Your Behalf
A big part of an affiliate manager’s job is to make sure that you’re getting what you need. This includes making sure that you’re getting effective creatives from merchants as well asthe necessary tools to ensure the success of your marketing campaigns. What makes a good affiliate manager stand out from the bad is taking action on your behalf when you need something done.

Listening to You
When issues surface that need attention, affiliates need to know that their affiliate manager is going to listen to their concerns. Because affiliates are on the front lines of marketing, they know what they need to succeed.  As an affiliate, then, you must be sure that your affiliate manager is going to hear what you have to say and do their best to communicate your requests to the merchants.

Negotiating Deals for You
If an affiliate manager has built strong relationships with the merchants they work with, then they can very often negotiate special deals for certain affiliates. Top-performing affiliates can sometimes get better deals based on the volume of conversions that they are obtaining for the merchant, or based on other criteria. Make sure your affiliate manager has solid relationships with merchants so that they can negotiate these deals on your behalf.

There are many ways in which effective affiliate managers help the affiliates that they work with. What has your experience been? Leave a comment below and let us know.

Read more from the original source:
What Makes Effective Affiliate Managers?

As you might have guessed from Friday’s post on all the new creative in the Addition-Elle, MXM & Pennington’s affiliate program – we’re stoked and stocked for the new Spring 2010 line. What’s more, now is the time for you to start thinking about what kind of items and productsyou want to feature on your site and what tools you’ll need to get this done!

How about getting a cash bonus on top of that?

Starting March 2010, the 1Plus Affiliate Program will be offering cash bonuses to all of their affiliates (that’s you! or potentially you!) Here is what affiliates can expect to rewarded with after taking advantage of their extended discounts only offered with the coupons available to this program! (To get more info on this coupon, you can reach us at 1plusaffiliates@shareresults.com)

As an affiliate, here are the tiers offered during this promotion:

• $15 bonus for referring 10-14 sales during the month
• $20 bonus for referring 15-19 sales during the month
• $25 bonus for referring 20-24 sales during the month
• $30 bonus for referring25+ sales during the montth

Will you be taking advantage of this promotion? If you require more information on how to become an affiliate, you can click here or send us an email.

Cash Bonuses for all 1Plus affiliates

From the folks who brought us Letters from Santa, Imaginary Greetings’ Letters from Easter Bunny offer is now available to order on the site! Letters from Easter Bunny come on beautiful foil embossed stationery and with every letter purchase, up to 20% of the sale will go to Easter Bunny Foundation. This cause brings the Easter Bunny to hospitalized children with a new plush toy to 16,500 hospitalized children in over 35 states throughout the USA and throughout the UK this Easter.

The last possible order date for customers to receive their letter in time for Easter will be:

International Orders
• Last day for First Class: Sunday, March 14th, 2010
• Last day for Priority Mail: Sunday, March 21st, 2010
• Last day for Express Mail: Sunday, March 28th, 2010

Canada/Mexico
• Last day for First Class: Sunday, March 14th, 2010
• Last day for Priority Mail: Sunday, March 21st, 2010
• Last day for Express Mail: Sunday, March 28th, 2010

U.S.
• Last day for First Class: Friday, March 26th, 2010
• Last day for Priority Mail: Sunday, March 28th, 2010
• Last day for Express Mail: Monday, March, 29th, 2010

As an affiliate, whether you promote using PPC, incentive, email or coupon, as an affiliate of Imaginary Greetings you will earn 25% commission for every letter sold. To join the IGCO program, sign up an account today . It’s just a hop, skip and a jump away!

See more here:
Looking for the Easter Bunny?

Google has launched a new social media aggregator (of sorts) that seems destined to be a leader in social media tools.

Why launch Google Buzz?

Unlike competitor Yahoo! Buzz, which functions as a news feed, Google has developed a Gmail-embedded tool that aggregates media, information from friends, information regarding Gmail contacts and of course the ever-popular status update.

The reason for launching this Social Media tool, according to Bradley Horowitz, Google’s vice president for product management is essentially to focus on sharing experiences in real time. These two key themes were core philosophies behind Google Buzz. Not to mention the fact that Google had yet to dive into the Social aspect (I’m ignoring Gmail-chat).

So…It’s just a collective of MY social media?

Yes, essentially. Google Buzz allows you to integrate your email, Twitter, Picasa, Flickr, Google Reader, and photos all into the comfort of your Gmail account on your laptop, desktop or mobile phone.

Hey, not a bad idea. In fact, since Gmail represents the third largest email program for users worldwide, the fact that it is conveniently located in Gmail’s interface makes it easier to try and thus easier to adapt and use on a regular basis.

Any Noteworthy Features?

In the mobile interface, you can click “nearby” and see what people are saying – nearby. Good to use if you are at a conference or gathering involving a number of networkers. This can bring on a whole new meaning to “real-time”.

Conversation bubbles will appear on your Google Maps. They are geo-tagged buzz posts, which lets you see what people are saying nearby.

Opportunity for new business?

Currently, the social media landscape is riddled with different tools and programs, all with the same goal – reach the top of the mountain and stay there. Google has the brand recognition and market dominance to really make waves here, and I think they will accomplish a lot with this new feature.

This ‘streaming’ tool that Google has adapted, allows advertisers to focus on one space – conveniently owned and operated by Google. As opposed to spreading efforts across a variety of areas, the one-stop-shop aspect allows a more focused approach and targeted promotion. It remains to be seen how Google will manage the marketing side of things, but I am curious to find out how advertisers intend on integrating into this new tool.

See more here:

In yesterday’s blog post, we delved into brand bidding, as it relates to merchants. Today, we are re-examining brand bidding from the affiliate’s perspective, with at look at some trends, consequences and some good old fashion advice.

Brand bidding is when an affiliate targets specific keywords associated with a brand, as opposed to a generic word, such as a noun or adjective that describes the product. Usually when brand bidding, an affiliate is bidding on a trademarked name, and is often therefore “competing” directly with the merchant.

Every merchant will have different policies when it comes to brand bidding, so it makes for good practice to check out a merchant’s Terms & Conditions as you join a program. If you’re not sure, or the policy seems unclear, reach out to the affiliate manager to seek clarification. Going ahead with brand bidding without permission could lead to a myriad of negative outcomes, including having your sales declined, missing out on a performance bonus, being out-of-pocket for your PPC investment and even being kicked out of a program completely.

Many merchants may not allow bidding on their brand name, but may allow bidding on misspellings or variations of their brand name. Either way, affiliates should consider the cost of brand bidding. With other affiliates bidding on these keywords, as well as merchants, the costs can be high, and depending on what an affiliate has in mind in terms of ROI, may well be out of their spending budget.

That being said, it’s not just about how many people are bidding on a keyword that will determine your PPC price. Relevancy and quality content are equally important here, and may in fact play a more critical role in determining your bid price. As a general guideline, the better your landing page, the lower your bid price, so keep this in mind when investing in PPC.

For affiliates, it really is paramount to be in line with a merchant’s rules and regulations, especially concerning their brand name. It’s in your best interest to create long-lasting relationships with merchants that are based on loyalty and trust. The benefits of creating this kind of positive relationship are numerous, and may indeed lead to exclusive promotions, co-branded marketing tools and even the exclusive use of keywords.

Originally posted here:
Brand Bidding: the Good, the Bad & the Ugly Part II

I think I do. I don’t follow football but I do follow gossip. Celebrity gossip. So Gisele
(Victoria Secret model, mother of one, wife of Tom Brady) has had her baby boy and The Patriots are totally not in the Superbowl. That is an in-depth of an analysis as you’re going to get out of me.

BUT, with a little elbow nudging, my colleague Adam has graciously given me the “G2K” (good to know) guide about this year’s big game on Sunday.

1. The teams that are playing in Super Bowl XLIV are called the Saints and the Colts.

2. The Colts are heavily favored because of Peyton Manning.

3. Peyton Manning is the quarter back of the Colts and is apparently “awesome”, “really good” and “the best goddamn quarterback of all time”. Also he was just named the NFL’s MVP.

4. Sean Payton is the head coach for the Saints. He is so not a quarterback.

5. New Orleans Saints head coach Sean Payton has been quoted saying he is “confident his players can ‘deal’ with Peyton Manning in Sunday’s Super Bowl”.

6. So really this game thingy on Sunday is just a beef between two guys, Payton and Peyton. Cat fight!

7. I’m still not watching. But will eat the ceremonial football chili!

If you plan on watching, how are you going to show your love for Payton’s team (The Saints) or Peyton’s team (The Colts)? If you’re at a loss, you should check out TundraGear’s site they offer up NFL pins and hats of your favorite team. OR unfavorite, whatever you decide.

Go here to read the rest:
Do You Miss Tom Brady?

Apple has undoubtedly created a new frontier for mobile marketing that will see advertisers leap at the opportunity to reach customers in a brand new way.

Apple’s unveiling of their newest gadget created a ripple of excitement and few signs of skepticism as techies awed at its design while others saw it more as an oversized iPod. The new device – approximately 9 times the size of an iPod – offers users a media-consuming touch screen device that is set to compete with a variety of different products already available on the market.

For the critics that believe this is simply a large-scale iPod, there are a variety of functions and applications that are fundamentally changing the way we consume new and old media.

Of all media, book publishers had the most vested interests in the interface and capabilities of the iPad. Set to be a direct competitor with Amazon’s Kindle, the e-book experience that Apple is creating is far beyond the simplicity of reading an e-book. The “sexiness” of the page turning and high-resolution screen partnered with the Apple brand add tangible and intangible value respectively to what Amazon could never match.

Along with gaming and visual media such as movies and television, the iPad’s screen allows users to dive into a growing variety of products available through iTunes.

But the noticeable technical and visual aspects of the iPad are not what strike us the most. With the iPad, Apple has created a new platform that presents an assortment of content in a more personal way. This new frontier has created a dynamic market of mobile marketing possibilities that advertisers are drooling over.

It is no coincidence that Apple recently acquired Quattro Wireless – a specialist in mobile advertising. The potential gains for mobile marketing is massive and with devices like the iPad carving out new opportunities, Apple has set themselves up for huge future returns. And since the iPad does not support Adobe Flash, marketers are being forced to develop new kinds of ads, rather than adapting Web ads.

As such, an entirely different approach to mobile ads could come sooner than expected. The mobile platform offers advertisers the same tracking and reporting that comes with traditional Internet ads, and it reaches their audience wherever they are, given they have access to an internet connection – something that is becoming the norm in most major metropolitan cities.

Windsor Holden, a principal analyst at Juniper Research, predicts worldwide mobile ad spending will quadruple to $6 billion or more, by 2014.

The opportunity is significant, and the only question that remains is: How will advertisers integrate their offers into the platform that match the needs of their target audiences?

Original post:
Apple Unveils iPad and New Approach to Mobile Advertising