If you spend enough time around people who use computers to make their living, eventually you are going to run into a Star Wars fan. Really, it is so obvious that it almost doesn’t warrant a mention. Nevertheless…
Mark John’s Law states that for every 1.272727 computer users, there is one Star Wars fan.
I have worked as a computer programmer, currently make my living in the online marketing business, and I am a Star Wars fan. Of the 14 people who sit within about 25 feet of me and use computers for programming, SEO, writing and design, 11 of them are Star Wars fans to one degree or another. That is 1.272727%. While this is a very small test group, I know, I am reasonably certain that one could extend this over a broader group and still get very similar results.
As a Star Wars fan, every now and then, when I am faced with a difficult task, I ask myself, “What would Luke Skywalker do?” And this morning, as I was thinking about writing a blog post, I asked myself that question and it got me to thinking that Luke Skywalker would make a great affiliate marketer. Here’s why:
He got the right training from a mentor
If you’re a new affiliate, I highly recommend spending some time with someone who knows the business. Make friends with them and ask them to show you the way. Luke had several mentors. He got training from Obi-Wan Kenobi and Yoda on how to leverage The Force to meet his needs. Without that training, he’d probably still be on Tatooine farming moisture. Just like young Skywalker, new affiliates need a mentor.
Talking to an affiliate manager who can spend some time with you is a great way to get your start as well. Those who know and understand The Force in affiliate marketing are often very willing to share their knowledge with new affiliates, so don’t be shy, get out there and ask for help!
He can sense disturbances in The Force
Affiliates have to stay in tune with current trends and practices. For example, the recent inclusion of certain types of social media in Google search results may take some affiliates by surprise, and they could end up losing out on some excellent opportunities if they’re not following the latest technology developments.
It’s also important to keep up with industry trends. Seasonal trends are just as important. Can you imagine getting to the holiday season and not using it to leverage your marketing campaigns? It is important for affiliates to understand what’s about to happen in the world of online marketing, and how to adapt.
Use your instincts. If Luke had not followed his heart and used The Force to destroy the Death Star, who knows what untold horrors would have befallen the Rebel Alliance!
He got his hand cut off and kept going
Many affiliates have seen their sales decline dramatically, or watched their rankings in search engines drop off. If Luke Skywalker had this happen to him, would he have given up? No way!
Tenacity is a quality that an affiliate marketer can’t do without. Regardless of what might happen, it is extremely important to hang in there and renew efforts to make affiliate marketing campaigns successful. Remember that no matter how bad it gets (and it can’t get much worse than your dad chopping off your hand with a light-saber), hang in there, and all will be well.
He made friends with robots
In the same way that Luke could communicate in robot language with R2D2, affiliates with websites need to make sure that they are communicating with search engine bots in a way that’s going to get them on their side. Make sure your code is up to date and you’re creating relevant, keyword-rich content that the bots and spiders can understand. When the robots are your friends, they’ll help you along on your quest.
He did not give in to the Dark Side
As tempting as it may have been, Luke Skywalker never gave in to the Dark Side. There is a lot of temptation for affiliate marketers to employ Black Hat SEO techniques to get business. Some affiliates use other questionable tactics to get traffic, but we all know by now that the most successful affiliate marketers are the ones who are straight up and honest about what they do. Take a cue from Luke and don’t give in to the Dark Side.
He had Han Solo and Chewbacca on his side
Make friends! This industry is blessed with a great community of affiliates who love to explore new ideas with each other. Of course, it’s not an entirely Utopian society where people are holding hands and skipping down the street with each other, but there are some great people to get to know. Take advantage of the great community aspects of affiliate marketing. You never know when you’re going to need a ride on the Millenium Falcon.
Jedi Mind Tricks
This is not about manipulating people into taking action on websites, but a call to action is imperative to making a sale. “These are not the droids you seek” is probably not exactly the kind of thing you’re after. However, you will find that your results will increase when using the right language in your Call To Action.
Can you think of any other reasons why Luke Skywalker would make a great affiliate marketer? Let us know in the comments section below!
May The Force be with you.
Related posts:
- How to Become an Affiliate: Part 3—Types of Affiliates
- Top 10 Working-from-Home Survival Tips for Affiliates
Here is the original:
Why Luke Skywalker Would Make a Great Affiliate Marketer
