On the weekend I went with CT to PodCamp Montreal and was amazed to learn about the challenges that bloggers faced when monetizing their blogs. For many bloggers, their dialogue is their brand, their identity, and they have an intense passion about their content area that they wish to share with a select few or few hundred readers (or plus plus
) on a regular basis. As a group, their passion for their craft instills them with this integrity to do the right thing and be transparent with their community of readers. This sense of community was inspiring.
In sessions and out in the halls there was contention and debate over if, why, how, should a blogger monetize their site. In most blogs, it is natural for bloggers to mention products and services related to their content area. As such, it would be reasonable to be paid or endorsed for promoting a product or service that was a natural fit for your blog. In the cases where this was a reasonable assumption, bloggers felt the need to let their audience know that they had received a product sample and found it to be a good product to use, which would allow their user base to understand why they were writing about it.
Conversely, some bloggers are strictly about their own content. Nothing is more outrageous for a blogger than being approached by some thoughtless marketing machine approaching them with products that do not suit their blog and community. Or worse still, one that offers them compensation that is not reflective of their time and community influence.
Really, in my mind the happy medium is affiliate marketing. Bloggers can continue to talk about products in their blogs, and if that product has an affiliate program then they can make money by sending traffic to that site.
This is not a unique thought by any stretch of the imagination. Just today I read an article from the BBC by a reporter that just went to Blog World in Vegas. The theme of the article was Making Money from Blogging, and the main conclusion was to do so through affiliate marketing.
There will be many bloggers who will not be interested in making money from their blog. But for those that want to explore this option a little more, they should check out the following resources.
Go here to read the rest:
Blogging – Making Money from Your Craft


