I frequently receive inquiries about how to promote affiliate products
on Squidoo. So I have decided to do a series of blog posts that will
provide the “anatomy of a lens” - that is, give a break-down of the
purpose, strategy, content and structure of each lens being discussed.
This will enable readers to apply the same principles and […]

Well I’ve just started to use the program Twitter.com with good effect.
When I first heard of “Twitter”, I thought this was some lightweightsocial networking site.
“Twitter” is a social networking site with a simple concept that nowcarries a lot of pulling power (PR7). Your messages are restrictedto a quick burst of 140 characters and these […]

Kevin Riley has come up with a quick and easy way to drivetraffic to your website, blog or Squidoo lens.
In his 97 page e-Book he shows you a quick and easy way topromote any product or service using videos developed fromstill pictures. Even better he reveals where to get the freesoftware and stock photos […]

Well, you’ll have plenty of time to live in a van down by the river when you’re..[ tries to be clever ] ..living in a van down by the river! Now, you kids are probably asking yourself, “Hey, Matt, how can we get back on the right track?!” Well, as I see it, there is […]

In this recent article from DM News, SiteTuners.com’s Tim Ash reinforces one of the most important concepts in Marketing… testing. Not only is testing valuable in terms of optimizing conversions, but it can also keep your costs in check…
In the online marketing world, a lot of time and resources are spent driving traffic […]

Many of you know that I have published a variety of helpful marketing and SEO tools during my career. Recently, one of my colleagues asked if I could publish their review of the popular ebook, The Webmaster’s Book of Secrets. Well, here it is…
“The Webmaster’s Book of Secrets combines the latest SEO information […]

Review and approve ad

Tips for Using Ad Testing

Develop a strategy. Have a goal in mind. For example, test an offer of 20 percent savings against an offer of $40 off any purchase over $200 to see which positioning your customers […]

Are you looking for resources to buildyou online income?
Here’s the link to access hundreds of gifts:
Easter JV Giveaway Gifts
You can access resources for your Squidoolenses as well as for other forms of internetmarketing.
For instance, the site is filled with tons of:- Private Label Rights (PLR) products- Master Resell Rights (MRR) products- Videos- HTML templates- Images […]

3. Add links: Links inside PDF files are crawled by search engines. MarketingSherpa adds:
Be creative with adding links. Acrobat allows you to insert links in PDFs, so customers can click to view more information about a product or click to add it to a shopping cart. This step turns the PDF into a landing page […]

With very specific requirements around the opt out process, many companies have put into place a basic (hassle-free) opt-out link in all of their communications. However, not all individuals wish to opt-out of everything. According to a recent article from SilverPop, they recommend that you follow these best practices:

Make it Easy to […]

Based on the interview I conducted last week, I’m happy to publish Part II where I answer additional questions about doing business online - essential for anyone thinking about running their own online business.
Q: What did you learn from this first web business?
A: Businesses don’t run by themselves. Yes, over time, […]

Recently, I was interviewed by an author writing a book on Internet businesses. I found the questions asked about my website, MarketingScoop.com, to be very perceptive and helpful for those considering starting their own website or online business. Here are the questions and my responses in part 1 of a 2-part post.

[…]

The more I read and hear about internet marketing
and affiliate marketing, the more I’m convinced
that real results come only with massive,
focused action.
I was reading Ewen Chia’s FREE Super
Affiliate Blueprint the other day and noted that
massive action is one of the key things that separate
the super affiliate marketers from you and me.
I recalled then that this […]

The text that is used for the Site links can be the text that are used for the link (anchor text) on the homepage or the title of the linked page. It seems that Google prefers links that appear […]

Everyday I receive reinforcement of the value of submitting
articles to Article Directories to create traffic, build my profile,
build my lensrank and PR and build my list.
It’s a great list of benefits for a small amount of effort.
Even if you can’t write articles, or don’t want to spend time
writing them, you can access other people who […]