Marketing-tips | Make Money Online

Browsing Posts tagged marketing-tips

5 Easy to Implement Affiliate Marketing Tips for Marketers

November 5, 2008 No comments

Jeff Molander
Tired of the same old tips-and-tricks about Web affiliate marketing programs? “Communicate with them, treat them with respect” yada-yada. What about what really works? I pulled together a group of my most experienced, thought-leading colleagues to find out what’s moving the needle in affiliate marketing today. The below innovations are what I discovered. I’m happy to share these best practices. Yes, they can be quickly and easily applied – helping you manage your affiliates and extract maximum sales efficiency.

Stay tuned to Revenews for candid interviews with these experts where they’ll “go deep” on their secrets to success.

Allow affiliates to access a knowledge-driven feedback loop to improve their ROI and, as a result, increase yours.

1. Let affiliates “connect the ROI dots” between their investments (media spending) and your ultimate success (sales or new customers).

2. Provide select, trusted affiliates with limited yet unfettered access to your internal metrics and customer behavior data.

Strengthen relationships with superstar affiliates and open doors for potential superstars by actively, yet cautiously, investing hard and soft dollars in them.

1. Invest in affiliates: Underwrite affordable, educational opportunities and conferences for them. Sponsoring affiliates is very popular in the European realm.

2. Sponsor low-cost, virtual innovation forums and Webinars that offer training opportunities for top affiliates.

3. Provide limited access to Web metrics (ie. Google Analytics, Omniture) and optimization tools that are already at your disposal yet possess a high perceived (and applied!) value among affiliates.

4. Invest in affiliates: Subsidize the media buying of select, high-value affiliates by providing matching contributions to their expenditures or allowing access to your media buying prowess.

If you were paying attention that’s TWO strategies with supporting tactics. That’s plenty to chew on and begin to take ACTION on. I’ll be back in a few days with the final three. Also, stay tuned for more actionable tips and interviews with experts in a variety of performance-focused Web marketing strategies. I’ll be publishing interviews in the next few weeks.

—-

Jeff Molander is a leading Web marketing expert, author and speaker. He is CEO of Molander & Associates Inc., and can be reached at jeff_at_jeffmolander.com.

Read the original post:
5 Easy to Implement Affiliate Marketing Tips for Marketers

Tweet This Post

Uncategorized Affiliate Marketing, Affiliate Programs, amazon, amazon-associates, best-practices, business-tools, Contextual Advertising, ecommerce, internet-marketing, internet-strategy, jeff-molander, marketing-tips, online-advertising, online-marketing, performance-marketing, return-on-investment, web-2.0, web-marketing

CAN-SPAM Updated By the FTC

May 14, 2008 No comments

CAN-SPAM legislation continues to evolve. DM news today published updates to this all-important guide for email marketing. Make sure you’re compliant!

The Federal Trade Commission has approved four new rule provisions for the CAN-SPAM Act in a move to clarify the Act’s requirements. The new provisions include the following:

An e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender.

The definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements.

A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act’s requirement that a commercial e-mail display a “valid physical postal address.”

A definition of the term “person” was added to clarify that CAN-SPAM’s obligations are not limited to natural persons.

In addition, the SBP accompanying the final rule also addresses CAN-SPAM’s definition of “transactional or relationship message.”

It will also look at the length of time a sender of commercial e-mail has to honor an opt-out request, as well as the Commission’s views on how CAN-SPAM applies to forward-to-friend e-mail marketing campaigns.

Here is the original:
CAN-SPAM Updated By the FTC

Tweet This Post

Affiliate Marketing can-spam, canspam, december, google, home, internet, january, marketing, marketing-tips, november, october, Search Engines, seo-elite, september, spam, Webmasters

Do You Use Google Image Search?

May 13, 2008 No comments

6. Optimize your page for the keywords – Include the keywords in the title tags, meta tags, header tags and the body copy of your page. Keyword density of the page that the image is on is very important.

7. Create an image site map – I have just started testing this out, but I have high hopes for it. Create a page with text links to all the images on your site that you want to rank high in image searches. Use the appropriate keywords for your anchor text when linking to the images.

An image site map is a great way to get links that come directly into your images and it lets the search engines know more about what the images are about.

8. Increase the authority of your web site – Images on pages with high Page Rank tend to rank higher in image searches. Build links into the page where the image is located and both your organic and image search rankings should improve.

9. Prevent the framing of your web site with javascript – You can stop Google from framing your web site by adding javascript code to your pages.

The idea here is that when somebody clicks on the image thumbnail in the search results they will go directly to the page on your site where the image is located without seeing the Google frame that has a direct link to the image. You should get more page views by using this javascript. I’m not sure if Google will penalize your site for using such code.

I would love to hear of any other techniques that you have found successful for increasing your image search results.

Source:
Do You Use Google Image Search?

Tweet This Post

Affiliate Marketing december, google, google-image-search, home, images, internet, january, marketing, marketing-tips, november, october, search, Search Engines, seo-elite, september, Webmasters

Referral And Viral Marketing E-Book.

May 7, 2008 No comments

Learn how to leverage your business into higher profits with referral/viral marketing and publicity techniques.

Originally posted here:
Referral And Viral Marketing E-Book.

Tweet This Post

Uncategorized best, business, business-into, business-to-you, first, instant-access, internet, leverage-your, marketing, marketing-tips, memory, most, phone, price, project, referral, referral-marketing, statistics, systems

Is Your Marketing Telling A Story

March 28, 2008 Make Money Online Comments off

Well, you’ll have plenty of time to live in a van down by the river when you’re..[ tries to be clever ] ..living in a van down by the river! Now, you kids are probably asking yourself, “Hey, Matt, how can we get back on the right track?!” Well, as I see it, there is only one solution! And that is for me to get my gear, move it on into here, ’cause I’m gonna bunk with you, buddy! We’re gonna be buddies! We’re gonna be pals![ picks Brian up ] We’re gonna wrassle around! [ puts Brian down ] Ol’ Matt’s gonna be your shadow! [motions] Here’s Matt, here’s you! There’s Matt, there’s you! [ trips and falls flat on the coffee table, sending it crashing to the floor ] Whoops-a-daisy! [ stands up ] We’re gonna have to clean that up later! Me and my buddies! My pals! My amigos! I’m gonna go get my gear! [ heads for the door ]

Such a simple a script, but the concept of friends, buddies, and down by the river are what make it so memorable.

Reveal

When exiting a local grocery store one evening, I saw a great bumper sticker on a car parked next to mine. It simply stated: “The shortest distance between two people is a story.” That’s powerful stuff!

Remember these two items the next time you start constructing a story. This is an approach that is encouraged by CEO of Parade magazine, Walter Anderson. Great stories are built off these main principles. Your story needs to have:

1) Tension – You need to create a problem. There needs to be some type of dramatic hook.

2) Discovery – This is the reason why you are telling the story. What is everything leading up to?

In essence, it’s all about the power of the anecdote – leading from one point to the next. Keep in mind,the best anecdotes are the most simple.

It’s amazingly captivating. The story builds from one point to the next. It doesn’t hurt that the character of Buddy is easy to love. After all, he would like to do nothing more than build snow angels for two hours and then snuggle.

Good news! We are all storytellers. You have stories. Your parents have stories. Your grandparents have stories. Your company even has a story. You should have plenty to write about, so what are you waiting for? Don’t be a cotton-headed ninnymuggins! Start writing. Maybe one day you’ll have book published about your own story just like Buddy the Elf.

Revamp

Storytelling produces results. It will change and grow your business. Here is the bottom line. (Highlight this or write it down somewhere. It’s the heart of this article):

Stories create emotions. Emotions create motivation. Motivation creates action. Action creates results.

Repeat. Reveal. Revamp. These three R’s will change the way you look at storytelling and your presentations moving forward.

So what are you waiting for? Go tell a story or suffer the consequences for procrastinating. Here’s a great quote from Stewie from Family Guy to help light your fire:

Stewie: “How you uh, how you comin’ on that [story] you’re working on? Huh? Gotta a big, uh, big stack of papers there? Gotta, gotta nice litte story you’re working on there? Your big novel you’ve been working on for 3 years? Huh? Gotta, gotta compelling protaganist? Yeah? Gotta obstacle for him to overcome? Huh? Gotta story brewing there? Working on, working on that for quite some time? Huh? (voice getting higher pitched) Yea, talking about that 3 years ago. Been working on that the whole time? Nice little narrative? Beginning, middle, and end? Some friends become enemies, some enemies become friends? At the end your main character is richer from the experience? Yeah? Yeah? (voice returns to normal) No, no, you deserve some time off.”

Be different than your competition. For starters, begin today. Second, go tell an epic story with your next presentation.

About the Author: Scott Schwertly is an epic storyteller. Scott works with a wide spectrum of clients that includes Fortune 100 companies, Silicon Valley start-ups, and various other organizations throughout the world. Scott is also the author of an awarding-winning blog – PresentationRevolution: Revolutionizing Presentations Through Storytelling – as well as a Top 100 ChangeThis.com manifesto. Scott has a B.A. in Communications and an M.B.A. from Harding University. Today, Scott owns and operates Ethos3 Communications at http://www.ethos3.com.

Original post:
Is Your Marketing Telling A Story

Tweet This Post

Affiliate Marketing august, december, google, home, internet, january, march, marketing, marketing-tips, november, october, Search Engines, seo-elite, september, Webmasters

RSS

Make Money Online

Browsing Posts tagged marketing-tips

5 Easy to Implement Affiliate Marketing Tips for Marketers

CAN-SPAM Updated By the FTC

Do You Use Google Image Search?

Referral And Viral Marketing E-Book.

Is Your Marketing Telling A Story

Tags

Recent Posts

Pages

Recommended

Blogroll

Recent Search Terms