Make Money Online

Have you started taking advantage of the cash bonuses the 1-plus.com affiliate program has made available for March at Addition Elle?

If not, you should log in now to Share Results and become an affiliate for the 1-Plus affiliate program - because for this week Addition Elle has some exciting promotions ready for their online clientele only!

From March 3rd to March 9th, 2010 Addition Elle is offering all their online clientele the chance to Buy 2 Bras and get the 3rd one FREE! This is an excellent opportunity for retail affiliates to write some value-added content, highlighting all the features of The Convertible Bra – a versatile, comfortable, flexible bra with seamless design.

For more information on how to promote this brand, send us an email at 1plusaffiliates@shareresults.com

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This week at AdditionElle

Know what you want…

Seems simple right? In my experience, dealing with hundreds of clients over the last 12 years, very few can actually quantify what they want.

Some tell me they want marketing help (far too vague), but when I ask about success metrics, they almost invariably cite traffic as their primary success measure. Now, not to discount traffic, but that’s not what pays the bills is it?

ROI shouldn’t be calculated on traffic*, but by counting other other measures. If your aim is engagement, count comments, reviews, buzz. If your aim is sales, count overall revenue increases, direct conversions, increase of average sales…

In an SEM campaign in particular, knowing what you want is vital, because every click costs you. Your campaigns should be highly segmented, helping you know where each dime goes, how each ad performs, how each keyword you’re buying contributes to the goals you’ve set.

Search Engine Guide has an excellent post up today about segmenting your keywords:

There are four distinct keyword segments each representing a different phase of the searcher’s buying cycle. After going through the process above you should be left with one or more groups of keyword that can be optimized into a page or several pages. The next step is to take each group and segment them even further based on those keyword segments.

Once you know what you want, you can do A/B testing to determine where your money’s going and whether or not your plan is working.  Know what you want and you have a heck of a lot better chance at getting it.

*there are a few, rare exceptions to this rule

Social Bookmarking

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Online Marketing Goals

When it comes to best blogging practices, one of my favourite resources is Copyblogger. In fact, I took the format of this headline from some of their blog-writing tips: “[Fill in the Blank] That Everyone Ought to Know About”, because I trust that since it came from them, it might help my blog get some extra attention.

And that’s really the goal, isn’t it? Getting the most eyes on your blog, the most comments—and of course, ‘going viral’.

A lot of the affiliates that we work with in the Share Results network use blogs to generate traffic, and create a buzz around the product that they’re promoting.

We love blogging at Share Results, and because it’s a team effort, it’s always a lot of fun to bounce ideas off each other, and come up with some pieces that we feel are really going to be effective for our readers.

Most recently, our writing team teamed up with our SEO experts to present a training seminar on Best Blogging Practices. We got a lot of great feedback on this training, so we thought we’d include these tips on our blog to help out some of our blogging affiliates, and anyone else involved in blogging.

1. Make Sure Your Headline Rocks
In a world of RSS and Twitter feeds, where the headline of your blog is all you have to pique a reader’s attention, it’s so important that it be a good one. Take one of Copyblogger’s most recent blogs, for example: The Mr. Rogers Guide to Blogging from the Heart. I mean, as a blogger, I could barely click on the link fast enough. (Not to mention, I have a bit of special spot in my heart for Mr. Rogers). And really, that’s the effect you want to have every time.

A tip that I recommend when it comes to writing great headlines is, summarize your wow-factor. If one of the merchants you are promoting has a product that you have tried and made you look ten years younger, I suggest you get that in your headline—it’s your wow factor!

2. Hook Your Reader with a Great Lead
Ok. So you’ve managed to garner some reader excitement with your great wow-factor headline; next in line is your lead paragraph. In terms of best blogging practices, after the headline, your lead paragraph is the second most important element of your post. Readers are busy, and there is an abundance of really great blogs out there, so if they’ve given your blog a chance, based on your great headline, then the goal of your lead is to hook them into reading your whole blog.

Say something bold, get personal, expand on your wow-factor, but at all costs, engage your reader. Report on some unbelievable new research that is affecting the industry, the most interesting aspect of a product you’re promoting or state a product benefit that you know will be of interest to them. Whether you like to use humor, or prefer a more serious approach, be like Mr. Rogers, and convince your reader that what you’re about to share in your blog has real value, and that you care.

3. Keywords, Anchor Texting and Inter-Linking
Keywords are essential for obtaining blog traffic from search engines. Keywords should be incorporated into your headline, and then every 75-100 words in the blog post. In this blog, for example, I am using the keyword, “Best Blogging Practices”. You will find that keyword as part of my headline, and then I have used it throughout the rest of my blog. For best blogging practices, you also should bold your keyword on the second mention.

In addition to using keywords, interlinking to other blog posts should be done with every entry. You can use your own blog for this, and even link out to other blogs. You want to use an anchor text to link to the blog that uses your keyword from your article title, or if not, then a related keyword to the text of the entry.

4. Closing with a Strong Call to Action
A good call to action will not only prompt a reader to take the steps you are suggesting, but will get them to take that action NOW. You may want a reader to visit a merchant’s website, sign up to your newsletter, take a demo of your affiliate marketing software solution, or simply provide their feedback. Whatever it is, make it ridiculously clear what they are suppose to do, and what will happen when they do so.

Statistics show that incorporating “Click Here” into your Call to Action is the most effective way of getting readers to take the step you are suggesting. It’s even better if “click here” is at the end of the sentence, like this: “To sign up to my affiliate newsletter, click here.” But here’s the trick. Whatever link you use in your “Click Here” link in your Call to Action, HAS to also be used in the body of your blog, and must also be relevant to the page you are linking to. And a final word of caution here, I don’t recommend using this approach each and every time, as it can get a bit dry and predictable. So make sure to switch it up!

These are some of the best blogging practices that we try hard to incorporate into our Share Results blog. We’d love to know what practices have worked best for your blog. Tell us about them here! (That’s your cue to take action now!).

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Best Blogging Practices That Everyone Ought to Know About

Over the past few months the industry has seemed to gone through some slight changes. Rebill offers for the most part are not run like they were before. I know this because of what’s happened to my own traffic, getting approval on my own offer, and then friends that I’ve talked to who have had to go back to “legit” affiliate offers.

So now what? Some food for thought…

Oldies but Goodies

Offers like credit reports, auto insurance, dating, etc. These are the classics but they’re offers that have been running strong this entire time for a reason…they convert. Some of the very first offers I ran back in the day were all 3 of those I listed above, and all 3 were profitable. I also see Google ads as well as Facebook ads for all 3 of those, which tells me that it looks like they’re converting just like the old days.

Mobile/IQ

Mobile used to be the hot “shady” thing to do, when rebilling people for $9.99 was unethical. My oh my if we only knew we would rebill for 10x that amount and go to bed with a smile on our faces (’our’ just referring to the entire industry). Mobile offers are doing well from what I hear. I see some ads on Myspace and other teenage oriented sites, and I also hear incenting these offers on app traffic is working nicely.

Edu

If you take a closer peek at Facebook and a few other places, you’ll see a few people running education offers. These have been kind of a “sleeper” for a while now, I ran them a while ago with some success. The only thing you have to watch out for is quality, they can end up nailing you on it. But other than that it’s a nice leadgen with a good payout for just completing a form with no credit card.

Good Ole Fashioned Business

Maybe it’s time for you to take some of those rebill profits and pour them into a business idea you’ve had in your mind for the past year. Don’t forget that affiliate marketing is just one of the ways to make money online. Build a site that people want to visit every day or a service that they don’t mind paying to use. In the age of Facebook/Digg/Reddit/etc, sharing has never been easier. This makes viral sites all the more easier to go viral.

Just some things to think about in case you’re a deer in headlights now that the FTC truck is speeding at you.

Source:

Based on the book, All I Really Need to Know I Learned in Kindergarten, by Robert Fulghum

Share everything
One of the great things about the affiliate marketing community is that it really is a community. If you discover a new technique for online marketing that you’re finding successful, don’t be afraid to share it with your friends. In turn, they’ll share their tips to success with you, which makes everyone richer; figuratively AND literally.

Play fair
This can be a tough business, and the temptation exists to employ questionable techniques, like Black Hat SEO, for example. When employing these techniques, rest assured that they are very likely to come back at you with unfavorable results, eventually. Play fair, work hard, and reap the rewards.

Don’t take things that aren’t yours
As above, affiliate marketers who attempt to get their traffic by duping people into coming to their site most often end up bouncing a far greater amount of traffic than they convert. The rewards just aren’t there, especially when one considers the harm that this does to legitimate affiliate marketers. Trust is what motivates a sale, above all other conditions.

Live a balanced life – learn some and think some and draw and paint and sing and dance and play and work every day some
Incorporate that balance into the work aspect of your day as well. Endeavour, on a daily basis, to learn something new about affiliate marketing. Find out about new SEO practices. Discover how other affiliates are converting traffic. Read about website analytics; read someone’s affiliate marketing blog. Get to know your affiliate manager. Constantly test your methods of marketing and employ new ones to see what works best. Find the techniques that work best for you by constantly trying different things. It’s all about trying to achieve that balance.

Take a nap every afternoon
Seriously. Life as an affiliate marketer can be trying, so take a rest when you have a chance. When I was working as a full-time affiliate marketer I took a 45-minute nap every single day on my couch and it helped me get re-energized for the rest of my workday, no matter how much longer it was. We last a lot longer when we take the time to recharge our batteries.

When you go out into the world, watch out for traffic, hold hands, and stick together
Many of the people I know who are successful affiliate marketers have made a point of becoming active members in affiliate marketing communities. There are a lot of benefits to getting to know people that are also involved in this business, and I guarantee that you’ll be surprised at the amount of people who are willing to help you out. Of course, there are some who do not play well with others, but there always have been, and there always will be. Just seek out positive people who are headed towards success and you’ll be following in their footsteps in no time.

And then remember the Dick-and-Jane books and the first word you learned – the biggest word of all – LOOK
I can never stress enough the importance of testing and then analyzing your campaigns. Use affiliate marketing software that lets you see track impressions, clicks and conversions. Having affiliate marketing software that provides you with in-depth analytics can make the difference between a lukewarm program and a red-hot one. Keep testing and analyzing, and never, ever take your eye off the prize. It’s there for you; all you have to do is reach out and grab it.

If anyone can think of a way to incorporate the “warm cookies and cold milk” part of this into an affiliate marketing strategy, let me know in the comments section below!

All I Need to Know about Affiliate Marketing I Learned in Kindergarten

According to their own statistics, Facebook currently has more than 400 million active users. Of those users, more than 20 million become fans of Facebook pages every single day. It’s already been happening with Twitter, and now, Google is indexing Facebook Fan pages and displaying them in their search results.

We experimented with this a little bit today to find out whether or not this is already impacting Google search results. In order to come up with a result that all of us here recognized as a Facebook page and we know to be a very popular one, we did a Google search for “can this pickle get more fans than nickelback”. At the time we did our search, the actual Facebook fan page did not show up until the third page of results. Still, it’s better than not being there at all, as before, but I had expected for it to come up a little sooner, which sparked a discussion here on how Google is assigning authority to Facebook Fan pages.

Will you get more authority in Google if you have more fans, or is it just going to be based strictly on the requirements that Google has been using all along?

Either way, at some point I realized that on the Facebook Fan page they had actually changed the spelling of Nickelback to Nickleback to avoid any legal issues, so another search of “can this pickle get more fans than nickleback” moved the Facebook Fan page result up to page two of the results, given that it’s two letters more relevant. Pretty good, or at least, better.

Update: As of Friday morning, each of these search results put the Facebook fan page at number two on the list of results.

But it still didn’t satisfy my own curiosity of how Google would be assigning authority, or giving PageRank to a Facebook page. There has to be a little something else in the Google algorithm that is going to decide whether or not it’s going to be featured as a top result. So, I did a Google search for “how will google assign authority facebook pages”. Incredibly, the first result was actually a Facebook Note that was written by a person with a Facebook Fan page for their business. Well, that worked out well for them, didn’t it? However, I still don’t have an answer to my question.

So, what does it mean for those of us working in affiliate marketing world? It means one more opportunity for brand recognition, another opportunity to build links back to your own site and yet one more opportunity for people to find your page when they’re searching for content relevant to the goods or services that you provide.

Now, what I want to know is, when will I be able to check how many visitors I am getting to my Facebook page? Is Facebook ever going to provide us with some kind of analytics program?

What do you think of this latest addition to the Google algorithm, and how is Google indexing Facebook Fan pages affecting your business? Let us know in the comments section below.

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Google Indexing Facebook Fan Pages

Paypal has begun expanding its money-swapping services to social media outlets such as Twitter and Facebook.

Paypal – a unit of Ebay Inc – is poised to jump on the wave of social media interest and offer its services for payment of various products. Facebook has already partnered with Paypal to offer payment services for advertisements and gifts amongst other things. The international appeal and recognition of Paypal has been a major influence on Facebook’s recent partnership. It is expected to increase advertisement income – a major source of revenue for Facebook.

Paypal has also launched a variety of promotions and contests on Twitter to promote the use of Paypal. Contests include having users Tweet something related to a Paypal contest to be entered in a draw for cash prizes, which are then paid out through a Paypal account.

With the apparent decline of Ebay’s auction-based services, Ebay Inc. will undoubtedly look to its other units for growth and sustained profitability.

Can Paypal successfully utilize its international appeal and become a major player in a quickly growing social media landscape?

Will the shift to mobile platforms be a positive or negative influence on Paypal’s success?

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Paypal Reaches out to Social Media

Affiliates of the UndergroundHipHop.com affiliate program have the opportunity to earn extra cash throughout the month of March by taking advantage of the cash bonuses being offered in their latest affiliate promotion:

• Get $20 for your first 10 sales of the month
• Get $50 for your first 20 sales of the month
• Get $75 for your first 30 sales of the month

Roll-out all the latest online offers available to you and log in to your affiliate account to pick up the coupon codes for the promotions listed below:

• FREE Standard Shipping on orders over $50 (US Only)
• Get $20 Off orders $100 or More
• Spend $50 + Pick 3 items from FREE Stuff Section

The Underground Hip Hop affiliate program has also added another 20+ banners that perfectly suit the latest hot offers and capitalize on their perfectly branded web logos -  as seen in this post! Another way to keep up on the latest offers, news, featured artists and the latest apparel is to subscribe to their blog and/or follow them on twitter.

If you’re interested in picking up a new banner or if you’d like to learn a little more on how you can direct your traffic specifically to items on the  Underground Hip Hop dot com website,  send us an email at info@shareresults.com and to join the affiliate program, please click here.

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New banners, New promos for UndergroundHipHop affiliates

Having worked in affiliate marketing for a few years now, I’ve had the opportunity to work with some people in the industry who consistently go above and beyond. Effective affiliate managers are integral to an affiliate programs success, so what should they be doing for affiliates to ensure affiliate programs remain profitable?

Taking an Interest in You, Personally
The most effective affiliate managers take a personal interest in their affiliates. That doesn’t mean they’re going to invite you over and cook you dinner (although, how great would that be?), but the ones who are successful, know their affiliates’ strengths and weaknesses and continually contribute to their success.

Knowing who an affiliate is and what products and services are most suited to their business model is an important key to being a good affiliate manager. This knowledge helps them establish the programs that an affiliate is going to fit best with.

Being Available
What good is an affiliate manager if you can’t get in touch with them? The most effective affiliate managers are available when you need them to be. Of course, nobody can expect for their manager to be there for them 24/7, but if you’re not getting a response from them within at least 24 hours, then this is cause for concern.

Working on Your Behalf
A big part of an affiliate manager’s job is to make sure that you’re getting what you need. This includes making sure that you’re getting effective creatives from merchants as well asthe necessary tools to ensure the success of your marketing campaigns. What makes a good affiliate manager stand out from the bad is taking action on your behalf when you need something done.

Listening to You
When issues surface that need attention, affiliates need to know that their affiliate manager is going to listen to their concerns. Because affiliates are on the front lines of marketing, they know what they need to succeed.  As an affiliate, then, you must be sure that your affiliate manager is going to hear what you have to say and do their best to communicate your requests to the merchants.

Negotiating Deals for You
If an affiliate manager has built strong relationships with the merchants they work with, then they can very often negotiate special deals for certain affiliates. Top-performing affiliates can sometimes get better deals based on the volume of conversions that they are obtaining for the merchant, or based on other criteria. Make sure your affiliate manager has solid relationships with merchants so that they can negotiate these deals on your behalf.

There are many ways in which effective affiliate managers help the affiliates that they work with. What has your experience been? Leave a comment below and let us know.

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What Makes Effective Affiliate Managers?

Cost-per-action is a sure way to earn income on the internet, its fast, easy to setup and is also a passive source of income.

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Understanding CPA marketing the easy way Posted By :

From the folks who brought us Letters from Santa, Imaginary Greetings’ Letters from Easter Bunny offer is now available to order on the site! Letters from Easter Bunny come on beautiful foil embossed stationery and with every letter purchase, up to 20% of the sale will go to Easter Bunny Foundation. This cause brings the Easter Bunny to hospitalized children with a new plush toy to 16,500 hospitalized children in over 35 states throughout the USA and throughout the UK this Easter.

The last possible order date for customers to receive their letter in time for Easter will be:

International Orders
• Last day for First Class: Sunday, March 14th, 2010
• Last day for Priority Mail: Sunday, March 21st, 2010
• Last day for Express Mail: Sunday, March 28th, 2010

Canada/Mexico
• Last day for First Class: Sunday, March 14th, 2010
• Last day for Priority Mail: Sunday, March 21st, 2010
• Last day for Express Mail: Sunday, March 28th, 2010

U.S.
• Last day for First Class: Friday, March 26th, 2010
• Last day for Priority Mail: Sunday, March 28th, 2010
• Last day for Express Mail: Monday, March, 29th, 2010

As an affiliate, whether you promote using PPC, incentive, email or coupon, as an affiliate of Imaginary Greetings you will earn 25% commission for every letter sold. To join the IGCO program, sign up an account today . It’s just a hop, skip and a jump away!

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Looking for the Easter Bunny?

You will learn how poverful and leveraging can be if you implement affiliate marketing into your business. Position yourself as a professional and monetize all your marketing efforts.

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Leverage All Your Online Marketing Efforts Posted By :

While many techniques exist to make money affiliate marketing, it is simple websites that are normally the most productive. Let us remember that very few marketing opportunities exist that could make the earnings that are possible with affiliate marketing.

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How to Make Money Affiliate Marketing Posted By :

Google has launched a new social media aggregator (of sorts) that seems destined to be a leader in social media tools.

Why launch Google Buzz?

Unlike competitor Yahoo! Buzz, which functions as a news feed, Google has developed a Gmail-embedded tool that aggregates media, information from friends, information regarding Gmail contacts and of course the ever-popular status update.

The reason for launching this Social Media tool, according to Bradley Horowitz, Google’s vice president for product management is essentially to focus on sharing experiences in real time. These two key themes were core philosophies behind Google Buzz. Not to mention the fact that Google had yet to dive into the Social aspect (I’m ignoring Gmail-chat).

So…It’s just a collective of MY social media?

Yes, essentially. Google Buzz allows you to integrate your email, Twitter, Picasa, Flickr, Google Reader, and photos all into the comfort of your Gmail account on your laptop, desktop or mobile phone.

Hey, not a bad idea. In fact, since Gmail represents the third largest email program for users worldwide, the fact that it is conveniently located in Gmail’s interface makes it easier to try and thus easier to adapt and use on a regular basis.

Any Noteworthy Features?

In the mobile interface, you can click “nearby” and see what people are saying – nearby. Good to use if you are at a conference or gathering involving a number of networkers. This can bring on a whole new meaning to “real-time”.

Conversation bubbles will appear on your Google Maps. They are geo-tagged buzz posts, which lets you see what people are saying nearby.

Opportunity for new business?

Currently, the social media landscape is riddled with different tools and programs, all with the same goal – reach the top of the mountain and stay there. Google has the brand recognition and market dominance to really make waves here, and I think they will accomplish a lot with this new feature.

This ‘streaming’ tool that Google has adapted, allows advertisers to focus on one space – conveniently owned and operated by Google. As opposed to spreading efforts across a variety of areas, the one-stop-shop aspect allows a more focused approach and targeted promotion. It remains to be seen how Google will manage the marketing side of things, but I am curious to find out how advertisers intend on integrating into this new tool.

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Everyone has been talking about Gunshot Money in the affiliate marketing industry. Is it legit and what about author Mark Dulisse reputation ?

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Gunshot Money – What You May Want To Know About Mark Dulisse Posted By :