The difference between performance based and cost per click affiliate marketing extend well beyond what count as an action (i.e. how an affiliate gets paid). Because of the way the different models actually work, affiliates approach their relationship with merchants in very distinct ways.
Whereas performance based affiliates look to work with reputable brands so that […]

Affiliates - You Know it’s Friday the 13th When…
#1 The merchant that invited you to join their program yesterday… auto-declines you when you join today.

#2 You check your PPC campaign and see your new keywords are pulling clicks like crazy. Then you discover the merchant’s landing page has been going to a 404 […]

Dear Linda,
Thank you for this forum and for the opportunity to ask a question!
I am an affiliate program manager of an online niche gift shop. I have a question that I would appreciate your advice on. It may seem a bit of a long question, but I do feel that it comes up to a […]

Should Merchants Use Multiple Affiliate Networks? It’s a multi-dimensional issue that raises a variety of tracking and reporting questions and there is not a single answer that’s right for every affiliate program.
In general (although it depends on the program) I recommend, at most, an in-house program and one network program. That way you can […]

I’ve been searching high and low and can’t seem to find anywhere that mentions the set up fee charged to merchants by Commission Junction for enabling their Product Catalog feature.
Does anyone know what CJ typically charges merchants for this feature? Is it a one-time setup fee, or ongoing in addition to their take of […]