Even though there are some major brands running affiliate programs (either within a third party network or independently), for the vast majority of companies, affiliate marketing is often perceived as a small fry tactic that’s better suited for brands that either (1) don’t have a major brand presence, or (2) have outright sketchy product offers. […]

This post is about marketing, online and offline marketing and relevant for business-to-business (B2B) and business-to-consumers (B2C) as well. It also relates to affiliate marketing, specifically affiliate recruitment. It is more for affiliate managers and advertisers, but affiliates might also find some of the stuff useful or at least interesting.
…
After having some fun with the […]

Click through rate continues to be a key metric for Internet marketers. However, the question “What’s a good click-through rate?” is a little bit like asking “What’s your favorite movie?” Truthfully, it really comes down to personal preference. Just as some people might lean toward an adventure film as their favorite […]

Jeff Molander wrote a post for the new blog of the Advaliant affiliate network that is pure dynamite.
I agree with Jeff on many points, including the lack of innovation in the industry during the past five years. Why was there not much innovation you might ask yourself? In my opinion networks and also many advertisers […]

Merchants are often desperate for any excuse to run a promotion or distribute a coupon. “Groundhog Day is coming? Let’s put out a coupon for that: the more shadow the higher the discount!” With such a mindset typical in most marketing departments, I am very surprised that the Olympics are starting next week and there […]

It is almost frightening how many amazing tools are coming out now that allow online marketers to do an amazing job monitoring their competitors and affiliates. Founded by Leon Krishnayana, iSpionage.com offers competitive paid search intelligence on your competitors and affiliates for all three major search engines, Google, Yahoo! and MSN! Why I like this […]

Traditionally, successful jewelers have served as both fashion counselor and gem educator to their loyal customers who come searching for just the right gift. As one of the largest, most respected online jewelers, ICE.com attributes its growth and success to carrying on this tradition with its’ online customers. Recently ICE.com won the 2008 Publisher’s Choice […]

I’m sitting in my office at home happy that my Facebook UI didn’t change. It looks just like it did yesterday. Unfortunately, the other two people sitting here with me just discovered that Facebook looks totally different. And I keep hearing more issues they face as they surf around the site trying to figure out […]

Ok.. I admit to it after Haiko dePoel rightly called me out. I’m asking loaded questions to affiliate managers… yet in doing so I don’t pretend to know what this industry needs or doesn’t need. I want to hear it from you all — and just over a hundred of you answered. […]

When’s the last time you’ve heard anyone in our industry talk about what affiliate MANAGERS want. Let’s set aside that popular question of “what do affiliates really want?” (need you to give them) and explore what YOU want, managers.
Tell the world WHAT YOU WANT! (and I’ll publish the results in a few days)
Let’s blue […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many are being fought quietly. Being an affiliate (value added […]