As we lead up to our departure for Affiliate Summit East, we wanted to take the opportunity to introduce our team members who are counting sleeps until New York City.
Yesterday we introduced Jamie Fortunaso, our Digital Marketing Manager, and today, I sat down with Maranda Moses to chat about what makes the Share Results world go round.
Janice Scrim: Like Jamie, you have been a Share Results staple for a number of years.
What do you like best about working at Share Results?
Maranda Moses: Working in the online retail space in general is so much fun and very flexible in terms of the various digital marketing opportunities that are available. That includes the benefit of seeing an affiliate or merchant venture grow from an unknown entity to a successful profitable business with our help. I’ve also developed some really great relationships with people along the way that goes beyond just being about business, which is also important. Oh yeah, and our team isn’t half bad either.
JS: You are an Affiliate Summit attendee veteran. What do you think this conference offers affiliates that other affiliate marketing events miss?
MM: There are some amazing opportunities at ASE. I just blogged about some of them the other day—check out my guide to standing out at a conference.
JS: A big part of your role at Share Results is providing affiliates with strategies to build their online businesses. What’s your number one tip for making it big in the industry?
MM: As a writer, we’re often told by literary experts to “write what you know.” I would say the same rule applies to affiliates in digital marketing: promote what you know! I would also say it’s imperative to diversify and cultivate organic traffic. Too often we’ve seen affiliates in the past put all their eggs in one basket, then if a merchant shuts down for whatever reason, the affiliate hasn’t expanded or looked to other merchant offers or methods to promote to their audience.
JS: Share Results has really started branching out, and is reaching new verticals. Tell me a bit about this expansion and where Share Results is headed in terms of merchant partnerships.
MM: These are really exciting times for Share Results because we’re at a convergence where we’re combining our areas of expertise with new areas we’re on the cusp of developing all under our brand. We’re expecting to see expansion in our travel, education and electronics verticals. We’re also perfectly positioned to expand within the Canadian market, in which we already have a foothold. These verticals and markets have always been top of mind, but we’re finally seeing ourselves beginning to cultivate these areas further.
JS: You are an established Canadian author and have an incredible talent for writing. I know you work with a lot of affiliate Bloggers—how do you use your skills to help them develop?
MM: I used to run my own blog and as a result, I gained a lot of valuable insight from that and my other writing experience. I know what affiliate bloggers go through in terms of trying to find relevant content to publish and coming up with creative ways to attract readers. In the past I have stressed to affiliates that quality is better than quantity. I’ve helped bloggers learn how to craft tailored quality content be it blog posts, advertorials, etc.
This is an exceptionally important skill to have these days, because not all merchants have the resources to establish their own content team. Ask Melanie Seery, she’s an experienced affiliate out in the industry that is extremely qualified and is highly sought after to produce quality outsourced content.
Being known as a top-quality blogger also means you do not have to be at the mercy of a merchant if the turn-around time on receiving content is too long. Rather than waiting on a merchant to deliver a write up about a product or particular trends, I’ve been a strong advocate of writing and publishing quality content yourself (with the merchant’s final approval of course). By doing this, you save time and have a lot of room for creativity to promote your preferred product or service.
Maranda will be at the Share Results booth at Affiliate Summit East. If you’ve got questions about our network or just some tips on how to build your affiliate business, she’s a great resource—and pretty darn friendly too. Pop by booth RG 2017 to chat, or schedule some one-on-one time with her. You can email her at Maranda [at] shareresults [dot] com.
Read the original here:
Meet Maranda Moses at ASE 2010


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