Make no mistake — you’re in a rough spot. Exhibiting is a competitive environment. You’re vying for attendee’s attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you’ve got. What this means is that anything you can do to differentiate yourself from the crowd is a “Very Good Thing.” Being […]

Proper implementation of a marketing strategy is essential for business success. In today’s post from strategy expert and author, Scott Glatstein, we learn how to properly choose and implement marketplace strategy.
Research shows very few companies actually know how to create an effective strategic plan AND successfully implement it in the marketplace. Is your company one […]

To ensure the maximum ROI possible, in order to justify the spiraling costs… here are the top five ways to get the most out of every tradeshow…
There is good news in the world of tradeshow research: according to a recent study by Exhibit Surveys, an industry research group, a considerable number of new attendees […]

In my last post about marketing to Millennials, I received a great deal of feedback asking about approach. “What’s different about marketing to Millennials vs. our existing segments?” many browsers asked. In an effort to allay some fears and get your marketing on track, let me cover some basics that never change.
Whether you […]

The Millennial Generation was born between 1977 and 1998 and is just beginning to enter the workforce. Members of this 75 million person group are being raised at the most child-centric time in our history and the impact to marketers is undeniable.

In general, it is said that this group displays a great […]

Creating a trade show presence that is fun, enticing, and effective takes a great deal of work. Not only must you have a trade show display that creates an impact, you also need a staff that is friendly, knowledgeable, and efficient.
People skills are something not everyone has. The ability to quickly establish rapport, build confidence, […]

In an increasingly crowded market space, getting personal with your customers goes a long way. I wanted to share this recent article with all of my readers from Crystal Uppercue, a marketing manager of EU Services. Whether you have technical marketing expertise or are simply looking to improve your marketing results, you’ll benefit from […]

2. Make sure that your meta tags are coded properly and include the Robots.txt tag. Many individuals downplay the importance of meta tags. Although meta tags themselves won’t drastically change the organic ranking of your site, they do create the display text users will see when your site appears in search results. If your meta […]

Have you heard claims about submitting your site to thousands of search engines for a small fee – claiming search engine dominance? If you’ve read these claims before and wondered what you might be missing by not submitting to thousands of engines daily, I can say that you are not missing a single thing!

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I’ve never been a big believer in spending time acquiring links from new sites. With so many changes in link building over the last twelve months, my thinking is beginning to change. Here is a great post on the subject from Justilien Gaspard of Search Engine Watch…
We’ve all heard it — people […]

Affiliate marketing is a great way to generate income online. However, there are many steps to take when trying to make money online through affiliate programs. The most tedious and most important step will always be the marketing aspect. Beginners affiliate marketing should begin with knowledge. Read everything that you can to find out […]

Integrated marketing is your key to success. By combining multiple media formats, your message is more powerful and your marketing more effective. In this post Michael Hubbard, CEO of Media Two Interact give us great insight into the power of a diversified media mix.
A well-rounded media mix is essential to any marketing campaign, […]

Social media is in full swing. Using social media to build traffic to your website is referred to as social media optimization. Content sharing, social bookmarking, and collaborative websites form the basis of this initiative and it is these types of website that you need to use in order to leverage the power of […]

When acquiring customers, you want to find people who will buy from you and stay for a long time. In many cases, it is hard to make a profit from consumers who buy once and never again. In fact, many marketers don’t consider a one-time buyer to be a customer at all — customers are […]

3. Make The Initial Site Interaction Relevant. When a browser reaches your web site, you have less than seven seconds to get them engaged. Making your initial site interaction relevant to what individuals are looking for is essential for keeping them interacting long term. If you are promoting your web site with Google Adwords, or […]