Janet Fouts, author of Social Media Success!
A few of my favorites:
“Focus on sharing your cause. The money will follow.”
and
“Create a relationship first, and then ask for support.”
This is a great book for traveling, or if you’d like to see bite-size examples of successes in non-profit social media. Either way, I’m recommending this one, especially if you’re involved with a non-profit.
Originally posted here:
Review of #SOCIAL MEDIA NONPROFIT Tweet
In this ‘off the record’, or ‘unattributed’, or whatever you want to call it, Tweet, Nick Bilton gets the nitty-gritty on how Zuckerberg feels about user privacy. Now, to be fair, I’m sure he’s not totally against some user privacy, but it’s the internet people! Other than your date-of-birth, emails, social security number, and your address/phone number, nothing you put on the internet really needs to be private.
Less private content means better archival options (I can link directly to what you said), transparency among identities, and less trollery. Remember, anonymous comments are the bane of the internet, and in no way contribute to a discussion. Making real people, with real identities, a possibility means we can really cut down on asshats and spam, and that’s what all this Identity 2.0 stuff is trying to do.
My two cents… Don’t expect anything on the net to be private. If you want to keep your opinions to yourself, don’t post them to Twitter or Facebook. If you feel the need to only share them with a handful of people, just group text them or email them. Otherwise, I see no problem w/Facebook, or any company, pushing the limits of so-called privacy on the net a bit. Remember, Blippy couldn’t even keep your Credit Cards safe (Techmeme), so you should assume that if your content is out there, it may one day see the light.
Excerpted from:
Tweet This Post
Know what you want…
Seems simple right? In my experience, dealing with hundreds of clients over the last 12 years, very few can actually quantify what they want.
Some tell me they want marketing help (far too vague), but when I ask about success metrics, they almost invariably cite traffic as their primary success measure. Now, not to discount traffic, but that’s not what pays the bills is it?
ROI shouldn’t be calculated on traffic*, but by counting other other measures. If your aim is engagement, count comments, reviews, buzz. If your aim is sales, count overall revenue increases, direct conversions, increase of average sales…
In an SEM campaign in particular, knowing what you want is vital, because every click costs you. Your campaigns should be highly segmented, helping you know where each dime goes, how each ad performs, how each keyword you’re buying contributes to the goals you’ve set.
Search Engine Guide has an excellent post up today about segmenting your keywords:
There are four distinct keyword segments each representing a different phase of the searcher’s buying cycle. After going through the process above you should be left with one or more groups of keyword that can be optimized into a page or several pages. The next step is to take each group and segment them even further based on those keyword segments.
Once you know what you want, you can do A/B testing to determine where your money’s going and whether or not your plan is working. Know what you want and you have a heck of a lot better chance at getting it.
*there are a few, rare exceptions to this rule
See more here:
Online Marketing Goals
We give out way too much information online. You know it, I know it, but it’s fun and we so push the fear out of our minds and continue to chat about our kids, our friends, how annoying so-and-so is at work on Facebook, Twitter and more. But we’ve been conditioned to share, and it’s not a recent evolution.
Supermarket ‘clubs’, like those in place at CVS, Safeway, Publix, and virtually every chain supermarket, save Walmart, already share your data with telemarketers and email marketers. The swipe saves us a few bucks so we agree… Upromise, by Sallie Mae, has already gotten into big trouble with not disclosing the truckloads of data they collect from their toolbar to their users. Still college students add that toolbar and hope for the best. WE SHARE TOO MUCH!
A Mashable post on Data Mining in Social Media digs a little deeper, but still not deep enough. They don’t even mention the new iPhone app that’s being called a ’stalker’s dream’ nor the freaky 123People that lets you check the government documents that other people have filed (or had filed against them).
I’m big on social media, I love it, but this trend toward over-sharing, both purposefully and unintentionally, frightens me.
Source:
Data Mining and Social Media
See the original post:
New OK Go Video Actually Tops Their Treadmill Video
At work, we do these status reports and they’ve been helpful keeping everyone briefed in a large org w/o wasting time. I’ve been doing them w/my kids in the afternoons on the way home from school. Their feedback was that we needed another section for complaints. 
Grace listed several complaints and I had to keep telling her to stay on track!
Also, note how important food is to them! Each of them included it in their successes…
Cady (12) — The drill sgt got hers out in 2 mins, and then critiqued everyone else’s
Successes
Needs to Improve
Burning Issue
———–
Grace (9)
Successes
Needs to Improve
Burning Issue
————
Jacob (7) — I loved how pithy his responses were. All boy…
Successes
Needs to improve
Burning Issue
——-
Ruby (4)
Successes
Needs to Improve
See the rest here: Tweet This Post
Late last year we released the Social Search experiment to make search more personal with relevant web content from your friends and online contacts. We were excited by the number of people who chose to try it out, and today Social Search is available to everyone in beta on google.com.
We’ve been having a lot of fun with Social Search. It’s baby season here on our team — two of us just had little ones, and a third is on the way. We’re all getting ready to be parents for the first time and we have lots of questions. So, what do we do? We search Google, of course! With Social Search, when we search for [baby sleep patterns], [swaddling] or [best cribs], not only do we get the usual websites with expert opinions, we also find relevant pages from our friends and contacts. For example, if one of my friends has written a blog where he talks about a great baby shop he found in Mountain View, this might appear in my social results. I could probably find other reviews, but my friend’s blog is more relevant because I know and trust the author.
While we’ve been enjoying Social Search (and having babies), we’ve been hard at work on new features. For example, we’ve added social to Google Images. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. These are pictures that your friends and other contacts have published publicly to the web on photo-sharing sites like Picasa Web Albums and Flickr. Just like the other social results, social image results appear under a special heading called “Results from your social circle.” Here’s what it looks like:
The new features are rolling out now on google.com in English for all signed-in users, and you should start seeing them in the next few days. Time to socialize!
Here is the original:
Search is getting more social
Marketing Socially: Robyn Tippins from Converge SC on Vimeo.
FYI, the very first of my talk is cut off, but what you miss is my telling you that I started a diaper company in 1998, at age 22, and in month one, using forums to market it, we grossed ~$30k. The video picks up there.
See more here:
Robyn Tippins at ConvergeSC
A little while ago, our CEO, Nicky Senyard, launched a new video blog format called Coffee with Nicky. Well, Nicky has just released a new episode, and it’s all about Twitter, social media, and managing the the public/private/professional divide of your various online presences. We hope you enjoy it as much as we did…
See original here:
Second Episode of Coffee with Nicky
When I talk SEO, most people new to internet marketing want to know what keywords are and how to use them. Many still think that appropriate keyword usage is just keyword stuffing at it’s best. ::sigh::
There is never a reason to ‘fool’ the search engines with keyword stuffing, unless you are a Tool. And, yes, I mean tool as in a clever way to say jerk, not tool as in a useful thing that get’s stuff done. But, I digress…
Search engines like keywords. They literally eat them up. By understanding keywords and SEO, you are helping both Google, and Yahoo!, to provide relevant results (disclaimer, I work for Yahoo!). Keywords tell search engines what your site is about. Using keywords in ‘key’ places is what makes your site appear high up in search engine results pages (SERPs). If I want to rank well for the term SEO, I’m going to use ‘SEO’ all over my site. But, it’s not just the main word that’s important. The words that often appear with ‘SEO’ are key as well. Words like relevance, SERPs, H1 tags, keywords, etc. tell the search engines that they can trust my usage of SEO, because there are other words that usually appear with this word in natural language groupings.
In my daily wanderings, I found this SEO tutorial for the person who is new to SEO. I hope it helps.
View original post here:
SEO For Noobs
I’m very impressed to see these thoughtful blogging guidelines from the US Air Force. Corporations should take some notes from these very clear tips, that also leave room for creative response.
See original here:
Air Force Blogging Guidelines
