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Here’s another example of a damaging admission, taken from one of my own products: ‘If you’re determined to find a catch, there is one major flaw that you should know about. This programm won’t pick up the phone and make the calls for you! You’ll still have to pick up the phone and dial!’

What stops most people from making the ‘damaging admission’ is that they’re afraid that by showing a weakness they’ll lose the sale. In actual fact, the reverse is true. You’re far more likely to win your customers’ trust and respect if you admit the flaws of what you are offering.

Post by Bernadette Doyle who publishes her free, weekly Client Magnets newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you want to get clients calling you instead of you calling them then sign up for the Client Magnets newsletter at http://www.ClientMagnets.com today!

Research shows very few companies actually know how to create an effective strategic plan AND successfully implement it in the marketplace. Is your company one of them? Failure to properly implement your marketplace strategy does much more than create glitches in the business. It can actually lead to business failure. And, in many situations, an incorrectly administered strategy is worse than no strategy at all.

Why Strategy Disconnects Occur – And What It Can Mean to Your Business

Disconnect begins when businesses make a promise to the marketplace without first completing a self-assessment of competencies. When creating their marketplace strategy, most organizations research customer needs, competition promises and relevant gaps between the two. Yet, most companies do not recognize their current capabilities and limitations when considering their strategic options. Or they overestimate how much change they can absorb in pursuit of the strategy. Either misstep can have a tremendous negative impact on delivering on the promise.

To Succeed in an Increasingly Knowledge-Based Economy, You Must:

* Determine where the real and future market gaps in your industry exist

* Identify opportunities that align with your existing image and resulting marketplace “permissions”

* Envision how your strategy will be implemented at each key customer touchpoint

* Define clear roles and chain of responsibility * Remain flexible and responsive to marketplace shifts Most organizations have a number of strategic options and viable paths to potential marketplace success.

Understand and use my three general rules when it comes to settling on the best strategic option for your organization:

3 Rules You Must Know When Choosing Your Marketplace Strategy

1. Your marketplace strategy must communicate a compelling and relevant promise to customers, regardless if it is faster turnaround time, luxury style or lower prices. In short, it must address a customer need.

2. The marketplace strategy must align with your organization’s capabilities. Capabilites can grow and change over time but the organization is limited by how much change it can absorb in a specific time period.

3. Your go-to-market strategy must leverage your current image and resulting marketplace permissions. For example, few of us would pay McDonalds $20 for a filet mignon. It’s hard for us to believe a fast food restaurant could deliver the quality worthy of such an expensive meal. Remember, a Marketplace Strategy In and of Itself Will Never be Enough.

The key lies in executing your marketplace strategies flawlessly. That means you must capitalize on existing strengths. An organization can only truly and consistently deliver products and services that its people, processes, tools and systems are capable of generating. Anything else is just empty talk. That’s why your company needs to assess its strong points from the start. Your organization’s strategies must be aligned with its strengths.

You can’t lose focus by chasing after spurious targets that are promised by the competition if they do not fit your business model. For example, consider the wholesale mortgage lender that built its business and reputation around high touch personalized service. Real people answered the phone when customers called.

This was their historic strength. During the refinance boom the marketplace began to change and competitors began promising high-tech, low-touch solutions to solve short-term capacity constraints. Our lender decided to go with the flow and do the same, for the wrong reasons and with the wrong setup. The lender abandoned its original strategy of high touch service, which aligned with the company’s positioning, image, promise and differentiation.

They chased a technology-superiority strategy focusing on an aspect of the business (technology) that had never previously been one of their strengths. Investments were cut back in recruiting and training of personnel and instead put into building new advanced systems. The results were anything but positive.

The “me too” strategy was not the way to go. Here’s why:

* Their customers bemoaned the loss of the personalized service orientation,

* Customers didn’t believe that this particular lender could deliver technological excellence

* The organization risked losing its relevancy and preferred vendor status with many loyal customers.

* The lender disregarded its best marketplace strategy.one that was compelling, differentiating and feasible.

The moral of the story: There are many different viable strategies. The point is to determine the marketplace strategy that is best for your organization and stick with it. Follow my strategic planning advice and you will create a marketplace strategy that actually gets results.

This post provided by: Pioneering Marketing Strategist, Scott Glatstein, President of IMPERATIVES, LLC turns market opportunities into record-breaking profits with effective marketplace strategy planning & execution. Now for the first time, with his new book, “Strategy Activation: How to Turn Your Vision into Marketplace Success,” Scott unveils his groundbreaking plan for higher strategic profits. Get your FREE SNEAK PREVIEW at: http://www.strategyactivation.com/

Affiliate Manager

Are you a self starter ready to take on the world of online advertising? Do you excel in an ever-changing, fast-paced environment? Do you love interacting with new people everyday, while building long-term relationships with a solid client base? Then this job is for you.

Our Affiliate Division is seeking a proven Affiliate Manager with experience in online advertising. This position will coordinate with management to create, implement and manage affiliate strategies, including recruiting new affiliates to our successful network and growing revenues of our extensive base of existing affiliates. This is your opportunity to join a market innovator and immediately contribute to the success of our company.

Essential Job Functions –
1. Maintaining and growing in-house affiliates
2. Sourcing, evaluating, and recruiting new affiliate/publisher business opportunities within a self identified, targeted list and carrying a sales quota for specific products and market segments.
3. Researching and advising affiliates on efficient methods for optimizing their revenue.
4. Communicating regularly with affiliates over the phone and online.
5. Providing weekly metrics on affiliate growth, ROI and revenue.
6. Monitoring click-thrus, total leads, total sales, creative performance and commissions paid.
7. Keeping up to date on affiliate marketing trends.

QUALIFICATIONS INCLUDE:

• Affiliate marketing experience a must;
• Strong knowledge of online advertising pricing models;
• Proven track record of new revenue creation
• Thorough understanding of CPA, Co-reg, Lead Generation, Search, and Email marketing;
• Self Disciplined;
• Strategic and analytical mindset;
• Exceptional written and verbal communication skills, excellent problem solving abilities;
• Proficient in MS Outlook and MS Excel;
• BA/BS Preferred, but not required.

We offer competitive salary with outstanding benefits. To apply, please submit your resume to careers AT cemedia DOT com or fax to 717.361.0860.

Equal Opportunity Employer.

1595 S. Mt. Joy Street
Elizabethtown, PA 17022
Email – careers AT cemedia DOT com

Are you a search publisher’s dream affiliate manager, but just sick of the ad network game?

We are not your average “Ad Network”. Affiliate Revenue is a specialized online affiliate marketing agency that develops long-term, exclusive relationships with our clients to help maximize and expontentially grow their affiliate marketing initiatives. We have experienced tremendous growth since our launch in 2007 as the official affiliate agency underneath the AffiliatePrograms.com flagship brand. The parent company has grown 3400% over the past 3 years and we credit these tremendous results to our team of dynamic, motivated individuals who are truly passionate about affiliate marketing.

We are looking for a rock star Search Affiliate Manager with a solid rolodex of contacts to join our team and help drive maximum results to our premium clients. We offer a highly competitive compensation and benefits package, including medical, dental, vision, and life insurance, paid vacation, and 8 holidays.

Primary responsibilities of this position:

-Recruit and manage relationships with affiliates who specialize in Search Engine Optimization & Pay-Per-Click Marketing
-Research and advise affiliates on maximizing their revenue
-Provide weekly metrics on affiliate growth, ROI, and revenue
-Communicate with current affiliates as well as new affiliates on a regular basis in person, on the phone, or through email
-Keep up to date on affiliate marketing trends.
-Work with the executive team on advertisers.
-Forecast monthly, quarterly and annual levels of affiliate recruit volume.

Qualifications:

-2 to 5 years experience in marketing account management
-Proficient knowledge in search marketing.
-Extremely knowledgable with all major affiliate networks (LinkShare, Commission Junction, Azoogle, etc.)
-Outstanding written and verbal communication skills.
-Proficiency with Microsoft Office
-Strong management skills
-Agency and publisher contacts
-Affiliate marketing experience (is a plus)

If you have any questions about the job opening or are interested in applying, please contact Trudi Simmons at trudi AT affiliateprograms DOT com

Job

Affiliate Manager – San Diego or Work from Home.

Motive Interactive (Motive Interactive – Premium Performance Advertising) has been recognized by Entrepreneur magazine as one of the fastest growing online advertising networks in the United States. As a proven innovator in our industry, we develop and market advertising campaigns that increase our clients’ ROI and our publishers’ profits. Our corporate office is located in San Diego, California.

We are seeking a proven Affiliate Manager/Media Buyer with a minimum of two years online advertising experience. This is your opportunity to join a market innovator and immediately contribute to the success of our company.

Job Description
• The successful candidate will be responsible for developing and closing affiliate / publisher business opportunities within a self-identified, targeted list and will carry a sales quota for specific products and market segments;
• Research and advise affiliates on efficient methods for optimizing their revenue.
• Regular communication over the phone and online with affiliates.
• Work with various team members to qualify prospects, promote cross-divisional services, up-sell existing accounts, assist in developing sales and marketing strategies, and remain focused on closing new business.

Qualifications
• Two to five years experience in affiliate management or media buyer role with an online advertising firm or equivalent experience gained as a web-site owner/publisher;
• Knowledge of online advertising pricing models;
• Understanding of CPA, Co-Reg, Lead Generation, Search, and Email Marketing;
• Proven track record with recruiting efforts for affiliate programs/networks
• Self-disciplined;
• Outstanding communication skills;
• Strategic and analytical mindset;
• Proven sales success in a non-traditional media environment;
• BA/BS preferred but not required;
• Positive attitude and team players only!
Compensation
Competitive base salary and commission structure, medical/dental/vision benefits, 401K with company matching, generous stock option plan, and more.
Contact
If you are interested in the above position, please send us a brief “cover letter” and attach your resume. jobs AT motiveinteractive DOTcom

Please put “Affiliate Manager” in the subject line.