Just like Burger Kind had it’s subservient chicken, Tipp-Ex has developed an interactive YouTube video allowing the user to select the bears fate. This video asks you if you want to shoot to bear or not, and then using the Tipp-EX, erases the video headline allowing you to input your own text of what should happen. Go through and have some fun. See what the hunter will do for you!
Read more from the original source:
The Next Viral Video?
If you haven’t already updated to the new asynchronous tracking code, here’s how:
Excerpted from:
Update Your Google Analytics Code and Enjoy Some Added Benefits
As a new player at Ten Golden Rules, part of my role will be to help our clients develop sound interactive marketing plans that will have a positive impact on their bottom line sales goals. This philosophy is ingrained into the very fiber of the Ten Golden Rules team. We strategize, test, execute and measure our programs every single day. But how does this methodology apply to our B2B clientele? Traditionally, you might think that B2B marketing innovation has always lagged behind its B2C counterparts. Not so anymore.
Beyond the catchy music and clever design, what I love about this video are the statistics.
81% of B2B companies maintain a company account or profile on social media vs. 67% of B2C companies
75% of B2B companies micro-blog vs. 49% of B2C companies
As the video suggests, no longer are the B2B marketers lagging behind their B2C cohorts. In some cases, they’re even leading the charge. We’ve seen the onset of the new digital C-Suite who not only enjoy using technology, they embrace it. And with 93% of B2B buyers starting the purchase cycle via search, doesn’t it make sense for your company to be searchable no matter what your business?
Read more:
Who Leads Marketing Innovation?
This week I thought it would be helpful to go back to the basics of Twitter ReTweeting. Want to get your tweets retweeted more often? Below are ten tips for just that:
1. Interesting/Entertaining. Tweets with a bit of humor or color to them always have a higher probability of being retweeted. No one wants to spread boring tweets to their followers.
2. Educational. Provide timely and valuable content.
3. Engaging. Be authentic with your community and connect with them. Be social and show that you aren’t just a program with scheduled tweets.
4. Ask for the RT. Sometimes simply asking for the retweet, “Pls RT”, does the trick.
5. Short Tweets. Leave around 25 characters of space in your tweets. Tweets are more likely to be retweeted when it takes less editing to do so.
6. Thank you. Ensure you thank those who do RT your tweets. That sincere thank you might gain those additional retweets. However a note of caution, do not thank others for RTs just for the possibility of a future retweet, be genuine.
7. Useful. Provide information to others that is helpful such as “how tos”, “tips” and “lists”.
8. URL Shorteners. Using services such as bit.ly provides additional tweet real estate as opposed to including full URLs.
9. Social Plugins. Make it easy for others to retweet your content by conveniently placing “retweet” calls to action on your posts.
10. When you tweet. Social Media Scientist, Dan Zarrella, has conducted studies showing the days of the week/times with a higher probability of RT worthiness. Zarrella concluded Fridays yield the highest number of retweets between 3:00pm to midnight.
The above list is not advocating all tweets be designed for retweeting. But for the tweets that you do want to have a viral component to them, designing for the possibility of retweeting is important.
Do you have your own retweet tips to add to the list?
Image credit: Josef Dunne
Read the rest here:
Ten Tips to Be ReTweeted
Ever wonder what’s the one common factor among entrepreneurs who create and grow successful online businesses today? Join Jim Kukral in, “Attention! This Book Will Make You Money,” as he answers this question and explains:
• How to create a Compelling Hook
• Best Practices for maintaining a healthy brand name online
• Going from Idea to Success in eight hours
• Making money from Online Videos and Social Media
• …and much more!
Jim Kukral is an accomplished business web coach and web marketer, speaker, customer evangelist, writer, long-time award-winning blogger, online monetization expert, and well, a bunch of other things. That’s why Jim Kukral has become one of the Industry’s most sought after consultants and public speakers.
This free webinar will take place Wednesday, September 1, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Attention! This Book Will Make You Money
Go here to see the original:
InternetMarketingClub.org Presents Attention! This Book Will Make You Money
Use CPM (cost per impression) to test your Facebook ads instead of CPC (cost per click). When testing your ads using CPC it diverts the focus from testing the actual ads to testing the landing page or pages. There will be plenty of time to test landing pages but right now we want to test which ads produce the lowest CPC.
Pay Per Click equals 1.08 USD per click
Pay Per Impressions equals 0.38 USD per thousand
Remember, using CPM to first test the ads, you can determine what the true CPC rate is based on the actual performance of the ads. Testing your ads this way requires a tad bit more effort but will pay back big time when you save some of your budget testing the ads.
Original post:
Another Facebook Advertising Tip
@pauljchambers – arrested after tweeting a “joke” airport bomb threat.
Elliot Madison – Arrested for using Twitter to let G20 protesters know where police where moving in Pittsburgh
Daniel Hadyn @CitizenQuasar for tweeting threats to commit mass murder during a tax day Tea Party protest
Nay Kuhn @nykwil used Twitter to call attention to a fellow subway passenger, Lawrence Maguire, 59, who was caught inappropriately touching himself on the public train.
This past July, two people were arrested in Venezuela for posting tweets criticizing their country’s banking system.
Jean Anleu Fernandez, @jeanfer, suggested in a tweet that people should withdraw their money from Guatemala’s Banrural bank. He was arrested for “inciting financial panic.”
25 year-old “Hacker Croll” (Francois Cousteix) was arrested for cracking the Twitter accounts of several high-profile Twitterers, including President Obama, Lily Allen, and Britney Spears.
I wonder why even some of these people even put out the information…what where they thinking?
Based in San Francisco, The Topsy Search Engine (Beta) is described to be “A Search Engine Powered by Tweets”. The Topsy team further explains Topsy as a new kind of search engine, with a new way of looking at the Internet. Yesterday, Topsy officially announced the search engine is now the largest searchable index of content posted on Twitter. This means with over 5 billion indexed tweets dating back to May 2008, the index is larger than Google’s Twitter Search and Twitter Search. Below Danny Sullivan of SearchEngineLand.com, provides a helpful chart comparing the three:
Topsy offers a comprehensive search engine which is ideal for monitoring your brand’s Twitter presence. Are you looking for more historical information about your brand for online reputation management? I haven’t been using the search engine for very long, but so far I am impressed with the results. Topsy also offers advanced search and search operators features which are really helpful to laser target the types of tweets you are looking for.
Have you used Topsy yet? What has been your experience with the search engine?
Original post:
Topsy: Powered by Tweets Dating Back to May 2008
Read the original post:
Google Calendar Sync Now Supports Outlook 2010
Google appears to be slowly rolling out an update that allows results on their search engine results page to change as you begin entering a new search query. Whether or not this feature will make it through beta and roll out to all Google search users is still up in the air, but a representative from Google confirmed to Techcrunch that this is indeed being tested.
So what would this update mean to your current search engine optimization efforts? First off, you may experience fewer click-throughs from a search engine results page if people begin modifying their query. The best thing to do is ensure that if your website is ranking for a particular phrase, it is also ranking for all close variations.
For example, if your website ranks #1 in Google for “search engine marketing company” you will want to ensure you also rank for “search engine marketing companies”, “search engine marketing company in…” and “search engine marketing company services”.
In order to rank for the variations, make sure there are several variations on the page that is ranking by working them into the body copy. Also, try to build links using all the keyword variations as the anchor text of the links. Even if Google does not roll out this update to everyone, it is still good practice to rank for all the variations of a given phrase.
View original here:
Google Updates Search Results As You Type
Join Entrepreneur and Author, Heidi Richards and Jay Berkowitz, CEO of TenGoldenRules.com as they present, “Sixty Tips for Online Marketing in Sixty Minutes”. This webinar will be jam-packed with actionable tactics, valuable insights and most of all – lots of energy to fit in 60 tips in 60 minutes!
This presentation will explain the following topics:
• Proven Methods for Monitoring your Competition
• Advanced Tactics for Social Media including YouTube, Facebook for Business and Twitter
• Cutting-Edge Strategies for Search Engine Optimization
• Best Practices for Website Build and Design
• … and much more!
Watch this short video to learn more about the webinar: http://bit.ly/60TipsVideo
This free webinar will take place Wednesday, August 25, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: Sixty Tips for Online Marketing in Sixty Minutes
See more here:
InternetMarketingClub.org Presents Sixty Tips for Online Marketing in Sixty Minutes
I’m looking forward to the change because iFrames allows to do so much more than the static FBML pages. I’ll keep you posted for anything new coming out of Facebook about FBML, but in the mean time I would start getting cozy with the iFrames…
View post:
Facebook Saying Adios to FBML
Have you seen the latest JVC ad, “Like it to Win it”? Did you know this generated over 35,000 fans in just 30 days? The promotion requires Facebook users to “Like” the JVC page. Every day the company gives away a product which shows up on your wall and you are asked to click the “Like” button. Full disclaimer, I “Liked” the page, and the products, but haven’t won anything….yet!
Does this violate the Facebook policy, YES!!!! However, according to Dennis Yu, “Facebook requires that brands get approval in advance and spend at least $10k, which is what JVC did.” The company went from 1,000 fans to now having over 35,000 in just 30 days!
So let me get this right, if a company is willing to spend money to advertise on Facebook, they don’t have to follow the rules? Are companies able to buy our friendship? Is that right? Should a company that’s willing to spend money be able to break the rules?
Excerpted from:
Are Companies Buying Friends On Facebook?
Affiliate networks have all be jumping on the Pay-Per-Call bandwagon using RingRevenue’s pay-per-call tracking platform. Currently I have seen programs for Commission Junction, Google Affiliate Network, LinkShare and ShareASale.
What are the advantages of pay-per-call?
These all sound great, but like any other new technology the devil is in the details and the implementation. Here are some of the struggles I have run into so far:
My suggestion is that this is a very new technology with a lot of hurdles. It’s worth testing the waters right now, but tread lightly and make sure to test out the customer experience on the click and the call before proceeding.
Read the rest here:
Pay-Per-Call Programs from the Trenches
The “Freemium Business Model” was first coined in 2006, and has continued to develop with the evolution of Web 2.0. We are starting to see more instances of it now more than ever before due to a simple fact: businesses need to make profits. Although valuable free content and technology has been running rampant, more and more companies have a need to find the balance between making profits and continuing to offer free content/services.
Therefore, the question is: Do your customers prefer the experience of freemium models or ad supported?
The weight to this answer could have a profound impact on how a business develops products. One way to go about understanding what your customers want is by simply asking them (similar to what Reddit did). Run a poll or survey to see which direction the masses are leaning. Alternatively, you can always rollout a test model as well.
Many companies are following suit with the freemium model: Hootsuite, Reddit and now Slideshare. My personal preference in the two models is – it depends. It depends on the actual product and/or offering.
Do you have a preference as a customer between the two models? Which model has worked better for your business? Please leave your comments below.
image credit: tonylwong
Originally posted here:
Freemium vs. Ad Supported Subscription Models
