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Twitter’s 10 Billionth Tweet

Taking advantage of extensions for your browser of choice is a great way to customize your browsing experience. I tend to use Google Chrome, and lately have been paying more attention to the ton of extension options offered. The great thing about utilizing extensions for any browser is that you tailor your browsing experience to your own needs. Of course everyone will have their own preference on how they browse, and this gives you additional abilities to do so. There are three basic types of extensions offered with Google Chrome:

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These extensions add a button in the upper right hand corner of your browser which will directly interact with the pages you visit.

Click & Clean
“Deletes your browsing history, typed URLs and other tracks from your PC; allows you to clear browsing data when Chrome closes.”

This extension is great for the days when your browser has fallen ill to “lazy browser syndrome.”

Webpage Screenshot
“Fast and simple solution to save JPG screenshots of any webpage; the first extension that captures the whole page.”

This extension is a nice alternative to the “print screen” function.

Learn More
To learn more about Google Extensions, check out the helpful video they have provided on the basics.

Excerpt from:
Have You Checked Out Chrome Extensions?

Join Marc Purtell and Michael Gustman from Ten Golden Rules to learn the “Ten Golden Rules for Blogging.”

This presentation will explain the significant business opportunities for blogging and how to build your personal brand with a blog.

- The benefits of blogging
- How to blog
- Optimizing for Google and the search engines
- How to generate traffic to your blog
- What to blog about

This free webinar will take place on Wednesday, March 10, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: 10 Golden Rules for Blogging

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InternetMarketingClub.org Presents 10 Golden Rules for Blogging

To run a successful search engine optimization campaign, it is important to first clearly define the keywords to focus on. Simply trying to rank for a list of keywords you think are important is not always the best for your bottom line. You should be less focused on generating lots of traffic and more focused on generating revenue.

To develop your list of keywords to focus your efforts on, you want to consider a few things: how frequently are they searched, how competitive they are, and how well they convert for your business. Keyword research tools, such as Wordtracker, Keyword Discovery, and Google Suggest are useful in determining how frequently keyword phrases are searched and how competitive they are. While this information is valuable in deciding which keywords present the greatest opportunities for optimization (high search frequency, low competition), you also want to determine which keywords are likely to generate a lead or a sale.

If you run a pay per click campaign, you have a head start in identifying your best converting keywords (as long as you are tracking conversions). Go through your campaigns and see which phrases have the highest conversion rate. If they convert well from pay per click, there is a good chance that they will convert well in organic search.

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Choosing Keywords for SEO

I was recently developing a Facebook strategy for one of my new clients and figured it would be a great topic for this week’s post. Anybody can create a business or fan page for Facebook. What you do with the page is an entirely different story.

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Facebook Page Marketing 101

Have you started taking advantage of the cash bonuses the 1-plus.com affiliate program has made available for March at Addition Elle?

If not, you should log in now to Share Results and become an affiliate for the 1-Plus affiliate program - because for this week Addition Elle has some exciting promotions ready for their online clientele only!

From March 3rd to March 9th, 2010 Addition Elle is offering all their online clientele the chance to Buy 2 Bras and get the 3rd one FREE! This is an excellent opportunity for retail affiliates to write some value-added content, highlighting all the features of The Convertible Bra – a versatile, comfortable, flexible bra with seamless design.

For more information on how to promote this brand, send us an email at 1plusaffiliates@shareresults.com

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This week at AdditionElle

I thought it would be helpful to provide a post about some next steps for your blog writing journey. Before I do that though, check out Part 1 of this post; you will find this post is a beneficial supplement.

So you now have some blog ideas and a plan in place – but then you ask yourself – in what format do I put down all of my thoughts? Here are a couple of the best ways to format/structure your posts:

Lists. Creating your blog posts around a “list” format makes the information that much more digestible for the reader. You want to make sure you don’t lose your reader a few sentences into your post. Lists make it less overwhelming for the many on-the-go readers.

Segmented Paragraphs. Not every post you write is going to be short and sweet or able to be chopped up in a list format. A great way to write a longer post but still keep a reader’s attention is by putting each of the points you are illustrating under “headings”. Take a look at how this post has two separate thoughts broken up by preceding bold headings. The concept of this is that readers’ eyes will scan “headings” and skip to the section they are most interested in without abandoning your post altogether.

Think about some of your favorite posts and how they were formatted. What did you enjoy most about them? What about them enticed you to keep reading until the very end?

Excerpted from:

When it comes to best blogging practices, one of my favourite resources is Copyblogger. In fact, I took the format of this headline from some of their blog-writing tips: “[Fill in the Blank] That Everyone Ought to Know About”, because I trust that since it came from them, it might help my blog get some extra attention.

And that’s really the goal, isn’t it? Getting the most eyes on your blog, the most comments—and of course, ‘going viral’.

A lot of the affiliates that we work with in the Share Results network use blogs to generate traffic, and create a buzz around the product that they’re promoting.

We love blogging at Share Results, and because it’s a team effort, it’s always a lot of fun to bounce ideas off each other, and come up with some pieces that we feel are really going to be effective for our readers.

Most recently, our writing team teamed up with our SEO experts to present a training seminar on Best Blogging Practices. We got a lot of great feedback on this training, so we thought we’d include these tips on our blog to help out some of our blogging affiliates, and anyone else involved in blogging.

1. Make Sure Your Headline Rocks
In a world of RSS and Twitter feeds, where the headline of your blog is all you have to pique a reader’s attention, it’s so important that it be a good one. Take one of Copyblogger’s most recent blogs, for example: The Mr. Rogers Guide to Blogging from the Heart. I mean, as a blogger, I could barely click on the link fast enough. (Not to mention, I have a bit of special spot in my heart for Mr. Rogers). And really, that’s the effect you want to have every time.

A tip that I recommend when it comes to writing great headlines is, summarize your wow-factor. If one of the merchants you are promoting has a product that you have tried and made you look ten years younger, I suggest you get that in your headline—it’s your wow factor!

2. Hook Your Reader with a Great Lead
Ok. So you’ve managed to garner some reader excitement with your great wow-factor headline; next in line is your lead paragraph. In terms of best blogging practices, after the headline, your lead paragraph is the second most important element of your post. Readers are busy, and there is an abundance of really great blogs out there, so if they’ve given your blog a chance, based on your great headline, then the goal of your lead is to hook them into reading your whole blog.

Say something bold, get personal, expand on your wow-factor, but at all costs, engage your reader. Report on some unbelievable new research that is affecting the industry, the most interesting aspect of a product you’re promoting or state a product benefit that you know will be of interest to them. Whether you like to use humor, or prefer a more serious approach, be like Mr. Rogers, and convince your reader that what you’re about to share in your blog has real value, and that you care.

3. Keywords, Anchor Texting and Inter-Linking
Keywords are essential for obtaining blog traffic from search engines. Keywords should be incorporated into your headline, and then every 75-100 words in the blog post. In this blog, for example, I am using the keyword, “Best Blogging Practices”. You will find that keyword as part of my headline, and then I have used it throughout the rest of my blog. For best blogging practices, you also should bold your keyword on the second mention.

In addition to using keywords, interlinking to other blog posts should be done with every entry. You can use your own blog for this, and even link out to other blogs. You want to use an anchor text to link to the blog that uses your keyword from your article title, or if not, then a related keyword to the text of the entry.

4. Closing with a Strong Call to Action
A good call to action will not only prompt a reader to take the steps you are suggesting, but will get them to take that action NOW. You may want a reader to visit a merchant’s website, sign up to your newsletter, take a demo of your affiliate marketing software solution, or simply provide their feedback. Whatever it is, make it ridiculously clear what they are suppose to do, and what will happen when they do so.

Statistics show that incorporating “Click Here” into your Call to Action is the most effective way of getting readers to take the step you are suggesting. It’s even better if “click here” is at the end of the sentence, like this: “To sign up to my affiliate newsletter, click here.” But here’s the trick. Whatever link you use in your “Click Here” link in your Call to Action, HAS to also be used in the body of your blog, and must also be relevant to the page you are linking to. And a final word of caution here, I don’t recommend using this approach each and every time, as it can get a bit dry and predictable. So make sure to switch it up!

These are some of the best blogging practices that we try hard to incorporate into our Share Results blog. We’d love to know what practices have worked best for your blog. Tell us about them here! (That’s your cue to take action now!).

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Best Blogging Practices That Everyone Ought to Know About

Over the past few months the industry has seemed to gone through some slight changes. Rebill offers for the most part are not run like they were before. I know this because of what’s happened to my own traffic, getting approval on my own offer, and then friends that I’ve talked to who have had to go back to “legit” affiliate offers.

So now what? Some food for thought…

Oldies but Goodies

Offers like credit reports, auto insurance, dating, etc. These are the classics but they’re offers that have been running strong this entire time for a reason…they convert. Some of the very first offers I ran back in the day were all 3 of those I listed above, and all 3 were profitable. I also see Google ads as well as Facebook ads for all 3 of those, which tells me that it looks like they’re converting just like the old days.

Mobile/IQ

Mobile used to be the hot “shady” thing to do, when rebilling people for $9.99 was unethical. My oh my if we only knew we would rebill for 10x that amount and go to bed with a smile on our faces (’our’ just referring to the entire industry). Mobile offers are doing well from what I hear. I see some ads on Myspace and other teenage oriented sites, and I also hear incenting these offers on app traffic is working nicely.

Edu

If you take a closer peek at Facebook and a few other places, you’ll see a few people running education offers. These have been kind of a “sleeper” for a while now, I ran them a while ago with some success. The only thing you have to watch out for is quality, they can end up nailing you on it. But other than that it’s a nice leadgen with a good payout for just completing a form with no credit card.

Good Ole Fashioned Business

Maybe it’s time for you to take some of those rebill profits and pour them into a business idea you’ve had in your mind for the past year. Don’t forget that affiliate marketing is just one of the ways to make money online. Build a site that people want to visit every day or a service that they don’t mind paying to use. In the age of Facebook/Digg/Reddit/etc, sharing has never been easier. This makes viral sites all the more easier to go viral.

Just some things to think about in case you’re a deer in headlights now that the FTC truck is speeding at you.

Source:

To any pay per click advertising veteran, it is well-known that bidding on misspellings of keywords is a good way to cut down on the cost per click of your campaigns. In competitive industries, however, your competitors are also aware and even commonly misspelled keywords can become very expensive to bid on.

A misspelling that is often overlooked, but common in virtually any industry is leaving out a space between words in a phrase.

People are busy. They type fast. Look at a document you recently wrote quickly. It’s very likely that there is a space missing somewhere. The same holds true for your market.

Let’s say for example you are in online marketing. Bidding on the phrase “online marketing” will cost you about $5.72/click while bidding on “onlinemarketing” will only cost about $2.26/click.

If you decide to bid on misspellings like these, you should set up an ad group specifically for that and not use keyword insertion in your ads. Using keyword insertion when bidding on misspellings will cause your ad copy to contain misspellings and look unprofessional.

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PPC Tip – Remove the Spaces

Based on the book, All I Really Need to Know I Learned in Kindergarten, by Robert Fulghum

Share everything
One of the great things about the affiliate marketing community is that it really is a community. If you discover a new technique for online marketing that you’re finding successful, don’t be afraid to share it with your friends. In turn, they’ll share their tips to success with you, which makes everyone richer; figuratively AND literally.

Play fair
This can be a tough business, and the temptation exists to employ questionable techniques, like Black Hat SEO, for example. When employing these techniques, rest assured that they are very likely to come back at you with unfavorable results, eventually. Play fair, work hard, and reap the rewards.

Don’t take things that aren’t yours
As above, affiliate marketers who attempt to get their traffic by duping people into coming to their site most often end up bouncing a far greater amount of traffic than they convert. The rewards just aren’t there, especially when one considers the harm that this does to legitimate affiliate marketers. Trust is what motivates a sale, above all other conditions.

Live a balanced life – learn some and think some and draw and paint and sing and dance and play and work every day some
Incorporate that balance into the work aspect of your day as well. Endeavour, on a daily basis, to learn something new about affiliate marketing. Find out about new SEO practices. Discover how other affiliates are converting traffic. Read about website analytics; read someone’s affiliate marketing blog. Get to know your affiliate manager. Constantly test your methods of marketing and employ new ones to see what works best. Find the techniques that work best for you by constantly trying different things. It’s all about trying to achieve that balance.

Take a nap every afternoon
Seriously. Life as an affiliate marketer can be trying, so take a rest when you have a chance. When I was working as a full-time affiliate marketer I took a 45-minute nap every single day on my couch and it helped me get re-energized for the rest of my workday, no matter how much longer it was. We last a lot longer when we take the time to recharge our batteries.

When you go out into the world, watch out for traffic, hold hands, and stick together
Many of the people I know who are successful affiliate marketers have made a point of becoming active members in affiliate marketing communities. There are a lot of benefits to getting to know people that are also involved in this business, and I guarantee that you’ll be surprised at the amount of people who are willing to help you out. Of course, there are some who do not play well with others, but there always have been, and there always will be. Just seek out positive people who are headed towards success and you’ll be following in their footsteps in no time.

And then remember the Dick-and-Jane books and the first word you learned – the biggest word of all – LOOK
I can never stress enough the importance of testing and then analyzing your campaigns. Use affiliate marketing software that lets you see track impressions, clicks and conversions. Having affiliate marketing software that provides you with in-depth analytics can make the difference between a lukewarm program and a red-hot one. Keep testing and analyzing, and never, ever take your eye off the prize. It’s there for you; all you have to do is reach out and grab it.

If anyone can think of a way to incorporate the “warm cookies and cold milk” part of this into an affiliate marketing strategy, let me know in the comments section below!

All I Need to Know about Affiliate Marketing I Learned in Kindergarten

Jay Berkowitz, CEO of www.TenGoldenRules.com and Author of The Ten Golden Rules of Online Marketing and Margie Schneider, Ten Golden Rules Vice-President will share Part 2 of “Ten Golden Rules of Web Video.”

Part 2 of this presentation will cover:

- Optimizing for YouTube
- Best practices for conversion
- Testing and Measurement

This free webinar will take place on Wednesday, March 3, 2010 12:30pmEST – 1:30pmEST. To register and for more information please visit: 10 Golden Rules of Web Video Part 2

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InternetMarketingClub.org Presents 10 Golden Rules of Web Video Part 2

According to their own statistics, Facebook currently has more than 400 million active users. Of those users, more than 20 million become fans of Facebook pages every single day. It’s already been happening with Twitter, and now, Google is indexing Facebook Fan pages and displaying them in their search results.

We experimented with this a little bit today to find out whether or not this is already impacting Google search results. In order to come up with a result that all of us here recognized as a Facebook page and we know to be a very popular one, we did a Google search for “can this pickle get more fans than nickelback”. At the time we did our search, the actual Facebook fan page did not show up until the third page of results. Still, it’s better than not being there at all, as before, but I had expected for it to come up a little sooner, which sparked a discussion here on how Google is assigning authority to Facebook Fan pages.

Will you get more authority in Google if you have more fans, or is it just going to be based strictly on the requirements that Google has been using all along?

Either way, at some point I realized that on the Facebook Fan page they had actually changed the spelling of Nickelback to Nickleback to avoid any legal issues, so another search of “can this pickle get more fans than nickleback” moved the Facebook Fan page result up to page two of the results, given that it’s two letters more relevant. Pretty good, or at least, better.

Update: As of Friday morning, each of these search results put the Facebook fan page at number two on the list of results.

But it still didn’t satisfy my own curiosity of how Google would be assigning authority, or giving PageRank to a Facebook page. There has to be a little something else in the Google algorithm that is going to decide whether or not it’s going to be featured as a top result. So, I did a Google search for “how will google assign authority facebook pages”. Incredibly, the first result was actually a Facebook Note that was written by a person with a Facebook Fan page for their business. Well, that worked out well for them, didn’t it? However, I still don’t have an answer to my question.

So, what does it mean for those of us working in affiliate marketing world? It means one more opportunity for brand recognition, another opportunity to build links back to your own site and yet one more opportunity for people to find your page when they’re searching for content relevant to the goods or services that you provide.

Now, what I want to know is, when will I be able to check how many visitors I am getting to my Facebook page? Is Facebook ever going to provide us with some kind of analytics program?

What do you think of this latest addition to the Google algorithm, and how is Google indexing Facebook Fan pages affecting your business? Let us know in the comments section below.

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Google Indexing Facebook Fan Pages

Do you ever sit down to write a blog post, fresh out of ideas and scratching your head until that light bulb turns on? Or are you planning to start a blog but not really sure what to write about? It happens to all of us at some point, so don’t feel like you are alone. Here are some tips to get those blog writing gears going:

1. Set goals for yourself. Although this may seem like the obvious, it is easily overlooked. Why begin a blog writing expedition without an end game?
2. Do some planning. As part 2 to setting your goals, plan out your blog posts for the next week or month – whichever goal you set for yourself. The focus of this exercise is preparation.
3. Research. There are many sites out there that aid in curing writer’s block. Bookmark these sites to reference in those times of need.
4. Read! The more you read the more your brain muscles will flex. Reading will expose you to different writing styles and topics. Go ahead and set a goal for yourself with this as well – start a bit ambitious, such as reading a book a week, so you have plenty to strive for.

So, don’t get stressed or flustered. Even putting one of these tips into effect will result in blog writing improvements. Take a stand – combat writer’s block by proactively taking advantage of those days that flourish with ideas; and most importantly have fun!

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Our latest Ten Golden Rules Internet Marketing Podcast features Ten Tips for Getting Started on Twitter.

The podcast was recorded for an Internet Marketing Club Wednesday Webinar and it featured famous Twitter experts Warren Whitlock, author of Twitter Revolution, Gail Goodwin from Inspire Me Today and Huffington Post and iconic88 a Twitter Superhero with a semi secret identity.

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New Podcast features Ten Tips for Twitter