Click through rate continues to be a key metric for Internet marketers. However, the question “What’s a good click-through rate?” is a little bit like asking “What’s your favorite movie?” Truthfully, it really comes down to personal preference. Just as some people might lean toward an adventure film as their favorite […]

For small businesses and retail establishments, local search can have a favorable impact. Marketing to customers in your neighborhood used to be as easy as putting up a sign or advertising in the local newspaper. But today’s web-savvy consumers shop for products and services locally on the Internet using local search.

Using a […]

Have you Googled your name recently? Today, more than ever, individuals are turning to the web to learn more about people they meet, interview, and simply want to know more about. With information being so pervasive, managing your reputation is more important than ever.

How to Manage Your Reputation Online

Fortunately, managing your […]

Here’s another example of a damaging admission, taken from one of my own products: ‘If you’re determined to find a catch, there is one major flaw that you should know about. This programm won’t pick up the phone and make the calls for you! You’ll still have to pick up the phone and dial!’
What stops […]

Search marketing is a great way to generate revenue and grow your business. However, many marketers fail at search and don’t know it. The basic performance reports available from providers like Google can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the […]

In today’s world, people expect to pay for products and services online. After spending money to get someone interested in your product and to your website, focusing on the purchase process can have the greatest benefit to your business.
I was absolutely shocked when I checked out a new client’s website. He is […]

Yesterday, it was announced that there is a new search engine on the block called Cuil, pronounced as “Cool”. This new search tool is developed by former Google employees Tom Costello and Anna Patterson. Cuil.com claims to have already indexed 120 billion web pages which is three times more than any other search […]

Do you use white papers in your marketing? Are you happy about the new business they help attract? Many marketing executives are disappointed at the results from white paper lead generation programs. In spite of their high cost and drain on company brain power, they often prove ineffective at bringing in new business.
Here Are […]

Hello all,
Just a quick note that The Marketing Blog is on vacation this week. We’ll provide a new post sometime this coming weekend or Monday, July 28th.

How to Make the Most of Order Confirmation and Ship Notification Emails

As the internet has evolved over […]

When using email marketing to sell a product or service you can’t just start selling to your readers in the first email. The reason is the odds of the reader knowing who you are or what you are all about are pretty low, even if they subscribed to your newsletter from a form on your […]

If your marketing material is not generating a response from potential clients then you need to follow this “two step” method of getting your marketing materials right. I recently received the following question from a reader: “I’m not getting massive success with the marketing I’ve done so far. In fact, not one person has called […]

Now that you’ve focused on finding the right keywords, setting up your Adwords campaigns, and choosing your bids, it’s time to divert your attention toward landing pages. Internet marketers have proven that a change in landing pages, to accommodate your specific keyword groupings, can have a positive impact on results.

We all know […]

What do you get when you bake three years of work and twelve years of Internet marketing experience? The answer is “SEO Made Simple: Strategies for Dominating the World’s Largest Search Engine.”
In 2000, I launched my first marketing related website, MarketingScoop.com. At the time I didn’t plan on such a significant amount of […]

The truth is, there is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a creative, well developed Internet marketing campaign can help to attract new customers and keep existing customers loyal, spam of all kinds is likely to […]