Even though there are some major brands running affiliate programs (either within a third party network or independently), for the vast majority of companies, affiliate marketing is often perceived as a small fry tactic that’s better suited for brands that either (1) don’t have a major brand presence, or (2) have outright sketchy product offers. […]

This is the question that Lee McIntyre asks in his recentlyreleased e-book, Mailing Lists Unleashed(note: not an affiliate link).
Lee makes the point as do other list building experts thatyou need to leverage the present to build the future.

In other words, you should be focusing on building your list.
This means that your Squidoo lenses (the more […]